Virtual Partner Advantage
1201 3rd Street, Suite 100,
Alexandria, 71301, LA,
United States
Alexandria, 71301, LA,
United States
1 318-561-8315
Professional Services
Virtual Partner Advantage Technographics
Virtual Partner Advantage Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Virtual Partner Advantage and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Virtual Partner Advantage employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Virtual Partner Advantage has purchased the following applications: Aptean SouthWare ERP for ERP Financial in 2012, Microsoft 365 for Collaboration in 2018, AdRoll for Digital Advertising Platform in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Virtual Partner Advantage is running and its propensity to invest more and deepen its relationship with Aptean , Microsoft , NextRoll or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Virtual Partner Advantage revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Virtual Partner Advantage intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Virtual Partner Advantage Tech Stack and Enterprise Applications
Virtual Partner Advantage ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aptean | Legacy | Aptean SouthWare ERP | ERP Financial | ERP | n/a | 2012 | 2013 |
In 2012, Virtual Partner Advantage implemented Aptean SouthWare ERP as its core accounting and billing system. The deployment established an ERP Financial backbone for the 30 employee professional services firm, consolidating billing, accounts receivable, accounts payable, cash management, and month end reporting into Aptean SouthWare ERP.
Configuration emphasized service billing and contract-based invoicing capabilities including recurring contract billing, retainer setup and billing, audit billing workflows, credit memo and adjustment processing, and invoice reprints. Financial functionality implemented includes cash management and bank reconciliation, AR collections and receipts processing, AP posting and check/ACH processing, month end financial statement preparation, and an automated monthly journal entry import process to generate recurring entries and reduce manual posting.
Integrations and operational tooling explicitly tied to the deployment include Concur Expense Management System for employee card and expense workflows and AutoTask dashboards created to audit invoicing, contract and time accuracy. The environment also incorporated electronic 1099 e-file processing for year-end reporting, and Aptean SouthWare ERP is used across accounting, service delivery, sales leadership, and finance leadership within the Alexandria Louisiana operations.
Governance and process changes were formalized through weekly and monthly EOS Level10 meeting cadences, standardized checklists for transaction and contract accuracy, and role-based invoice management responsibilities for the service billing and accounting teams. The organization cites efficiency enhancements from the journal import automation, the Concur rollout, standardized checklists, and online 1099 filing, reflecting streamlined processing and tighter transaction controls under the ERP Financial implementation.
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Virtual Partner Advantage Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Virtual Partner Advantage deployed Microsoft 365 to provide Collaboration capabilities across its 30 person professional services firm. Virtual Partner Advantage implemented Microsoft 365 for Collaboration to support client delivery, internal communications, and document and knowledge management. The company uses Microsoft 365 on their public website, indicating a cloud tenant and site-level integration of SharePoint hosted content.
The deployment follows a cloud-first architecture, with Microsoft 365 delivering hosted email, document libraries, and real time collaboration tools consistent with Collaboration category capabilities. Functional modules aligned with Microsoft 365 include Exchange Online email, SharePoint Online document management, Microsoft Teams collaboration and the Microsoft 365 productivity suite, supporting centralized cloud identity, access and role management for roughly 30 employees. Operational coverage spans professional services delivery, sales and internal operations and is reflected in the website integration and cloud-based user provisioning.
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Virtual Partner Advantage CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NextRoll | Legacy | AdRoll | Digital Advertising Platform | CRM | n/a | 2018 | 2018 |
In 2018, Virtual Partner Advantage deployed AdRoll as its Digital Advertising Platform on the corporate website. The implementation supported the 30-employee professional services firm based in the United States, aligning paid display activity with marketing and client acquisition objectives.
AdRoll was configured at the site level to capture web visitor activity and enable pixel-based audience retargeting, leveraging AdRoll campaign management and creative retargeting capabilities consistent with the Digital Advertising Platform category. Configuration work emphasized visitor segmentation, audience list creation, and display retargeting workflows tied to site behavior and key landing pages.
Operational ownership resided with the marketing function, which used AdRoll to run display retargeting and prospecting campaigns, manage creative rotation, and maintain audience lists for demand generation. Governance focused on web tag administration and campaign governance within the marketing team, with execution and campaign adjustments performed directly in AdRoll on the company website.
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Virtual Partner Advantage IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Virtual Partner Advantage
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Virtual Partner Advantage Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Virtual Partner Advantage IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Virtual Partner Advantage digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Virtual Partner Advantage Technographics
Virtual Partner Advantage is a Professional Services organization based in United States,
with around 30 employees and annual revenues of $3.0 million.
Virtual Partner Advantage operates a diverse technology stack with applications such as
Aptean SouthWare ERP, Microsoft 365 and AdRoll,
covering areas like ERP Financial, Collaboration and Digital Advertising Platform.
Virtual Partner Advantage has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Aptean, Microsoft and NextRoll.
Virtual Partner Advantage recently adopted applications including
Cloudflare CDN in 2022, Microsoft 365 in 2018 and AdRoll in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Virtual Partner Advantage’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Virtual Partner Advantage’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Virtual Partner Advantage technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.