Vision Critical
200 Granville Street Mezzanine Floor,
Vancouver, V6C 1S4, BC,
Canada
Vancouver, V6C 1S4, BC,
Canada
1 604-647-1980
Consumer Packaged Goods
Vision Critical Technographics
Vision Critical Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Vision Critical and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Vision Critical employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Vision Critical has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Lever by Employ for Applicant Tracking System in 2015, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Vision Critical is running and its propensity to invest more and deepen its relationship with Oracle , Employ , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Vision Critical revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Vision Critical intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Vision Critical Tech Stack and Enterprise Applications
Vision Critical ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014 Vision Critical implemented Oracle NetSuite ERP to centralize its ERP Financial capabilities across the organization. The rollout established Oracle NetSuite ERP as the primary cloud financial system supporting core finance and accounting functions for the consumer packaged goods company.
The implementation centered on standard financial modules, including general ledger, accounts payable, accounts receivable, fixed asset accounting, cash management, and financial reporting. Configuration work emphasized a standardized chart of accounts, automated period close workflows, configurable role based access controls, and consolidated financial reporting consistent with ERP Financial governance patterns.
Deployment leveraged the cloud native architecture of Oracle NetSuite ERP and was scoped to finance and accounting operational coverage across Vision Critical. Operational design focused on transactional consolidation, journal management, audit trail instrumentation, and financial statement generation, aligning day to day accounting with month end processes.
Governance changes included centralized control of financial master data, formalized close processes, user provisioning and segregation of duties controls, and a phased adoption plan to operationalize new workflows. The narrative reflects an organizational shift to a unified ERP Financial platform to support accounting, financial control, and reporting practices.
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Vision Critical HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015 Vision Critical deployed Lever by Employ as its Applicant Tracking System. Lever by Employ is implemented as the ATS on Vision Critical's public careers site using Lever hosted job pages and applicant apply flows. The deployment centralizes job posting, candidate tracking, pipeline management, interview scheduling, and offer workflows within Lever by Employ.
Configuration emphasized configurable pipelines, role based access for HR and hiring managers, resume parsing and candidate profile consolidation, and automated communication templates to standardize candidate engagement. Candidate records are captured through the public job pages and persisted in Lever by Employ to support centralized talent records and hiring activity reporting.
Operational scope covers Talent Acquisition and HR functions across the organization, with recruiters and hiring managers using Lever by Employ for requisition management and collaborative interview feedback. Governance instituted standardized intake, interview scoring, and record retention workflows to provide consistent process control within the Applicant Tracking System. The jobs.lever.co/visioncritical link confirms web based applicant capture directly into the Lever ATS.
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Vision Critical Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Vision Critical deployed Adobe Connect to provide web meeting and webinar capabilities on its website. The implementation positions Adobe Connect as the primary Audio Video and Web Conferencing application for virtual customer engagements and internal collaboration across the company.
The Adobe Connect rollout centers on persistent virtual meeting rooms, content pods for slide and media sharing, screen sharing, session recording, and breakout room functionality to support moderated research sessions and stakeholder webinars. Configurations emphasize scheduled webinars and on-demand meeting rooms exposed through Vision Critical's website, with branded room templates and meeting presets to ensure consistent participant experiences.
Operational coverage targets research, client services, and marketing teams, enabling remote moderated interviews, client demos, and training sessions. The deployment uses Adobe Connect meeting management features and role based access controls to differentiate internal hosts from external panel participants, and it is embedded on the corporate site to streamline access for clients and panelists.
Governance is applied via centralized administration and meeting template control to standardize moderation workflows, participant permissions, and content publishing. Adoption activities concentrated on training hosts and research moderators, with recorded session archives used for replay and quality review.
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Vision Critical Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2021 | 2021 |
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Vision Critical CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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CRM | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Vision Critical ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Vision Critical IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Vision Critical
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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Founder, President and Chief Product Officer | CXO | Finance | |
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CFO | CXO | Finance | |
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Apps Being Evaluated by Vision Critical Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Vision Critical IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Vision Critical digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Vision Critical Technographics
Vision Critical is a Consumer Packaged Goods organization based in Canada,
with around 700 employees and annual revenues of $80.0 million.
Vision Critical operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Lever by Employ and Adobe Connect,
covering areas like ERP Financial, Applicant Tracking System and Audio Video and Web Conferencing.
Vision Critical has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Employ and Adobe Systems.
Vision Critical recently adopted applications including
6sense Account Engagement Platform in 2023, HubSpot CMS in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Vision Critical’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Vision Critical’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Vision Critical technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.