St Helier, JE2 3RU,
Jersey
Visit Jersey Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Visit Jersey and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Visit Jersey employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Visit Jersey has purchased the following applications: Adara Predictive Analytics for Predictive Analytics in 2019, GoDaddy SSL for Secure Sockets Layer (SSL) in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Visit Jersey is running and its propensity to invest more and deepen its relationship with Adara, a RateGain Company , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Visit Jersey revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Visit Jersey intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adara, a RateGain Company | Legacy | Adara Predictive Analytics | Predictive Analytics | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Visit Jersey implemented Adara Predictive Analytics to support destination marketing for Jersey, using in-market travel-intent data to target UK travelers. Adara Predictive Analytics, in the Predictive Analytics category, was adopted by the Visit Jersey marketing team to refine audience selection and drive video campaign distribution.
The deployment focused on predictive intent scoring, audience segmentation, and campaign reporting capabilities within Adara Predictive Analytics, with configuration to map travel-intent cohorts to creative variants and engagement thresholds. These functional modules were used to operationalize travel propensity signals into actionable audience lists and campaign rules.
Segment exports and scored cohorts were applied to Visit Jersey digital campaign workflows and video distribution channels to reach UK consumers, with operational ownership by the marketing and destination promotion functions. The implementation emphasized iterative campaign targeting and measurement across the destination marketing program for Jersey, using Adara Predictive Analytics as the source of predictive signals.
Governance centered on campaign-level measurement and creative performance, tracking video completion and engaged reach as primary success indicators. Visit Jersey reported a 75% video completion rate on campaign creative and an increase in engaged reach for the destination following use of Adara Predictive Analytics.
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy SSL | Secure Sockets Layer (SSL) | CyberSecurity | n/a | 2013 | 2013 |
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