VML
250 NW Richards Rd,
Kansas City, 64116, MO,
United States
Kansas City, 64116, MO,
United States
1 816-283-0700
Professional Services
VML Technographics
VML Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by VML and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30000 VML employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
VML has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2012, Jobvite for Recruiting, Applicant Tracking System in 2015, FreeWheel Strata for Agency Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems VML is running and its propensity to invest more and deepen its relationship with SAP , Sage , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing VML revenues, which have grown to $16.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for VML intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
VML Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2012 | 2012 |
In 2012 VML implemented SAP ERP ECC 6.0 for ERP Financial to centralize finance and controlling processes across the enterprise. The SAP ERP ECC 6.0 deployment targeted core financial management and controlling use cases, aligning with company responsibilities to review business requirements, provide solutions, and resolve open issues during configuration and stabilization phases.
The implementation concentrated on FI/CO configuration including Controlling, Asset Management, Financial Accounting, and Profitability Analysis. Activities included mapping the chart of accounts and primary cost elements, designing allocation cycles, and configuring CO-PA reporting structures to support profitability analysis and internal cost accounting workflows.
Integration work established interfaces and data flows between FI/CO and adjacent application domains such as Project System, Sales and Distribution, Material Management for Purchasing, and Human Resources. These integration points supported financial postings, project cost capture, sales revenue reconciliation, procurement invoice flow, and personnel-related cost allocations consistent with ERP Financial orchestration.
Governance and operationalization focused on configuration documentation, issue resolution processes, and change control for FI/CO sub-modules. Responsibilities explicitly included updating configuration documentation for Controlling, Asset Management, Financial Accounting, and Profitability Analysis, and performing mapping and allocation design to ensure traceable configuration baselines and repeatable deployment practices.
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ERP Financial | ERP Financial Management |
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2021 | 2021 |
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ERP Financial | ERP Financial Management |
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2025 | 2026 |
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Expense Management | ERP Financial Management |
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2015 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Jobvite | Legacy | Jobvite | Recruiting, Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, VML implemented Jobvite as its applicant tracking platform. VML deployed Jobvite on its external careers site, using Jobvite to host job postings and capture applicant flow directly through jobs.jobvite.com/vml, positioning Jobvite as the primary Recruiting,Applicant Tracking System for the organization.
The Jobvite deployment covers job posting and candidate tracking workflows, including requisition management, candidate pipelines, interview scheduling orchestration, and offer processing, reflecting common Recruiting,Applicant Tracking System capabilities. Integration is focused on the public careers site and the intake-to-review lifecycle, with recruiter-facing dashboards and candidate pipelines supporting talent acquisition and HR recruiting teams as the operational owners of hiring governance and day-to-day recruiting processes.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Strata | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, VML implemented FreeWheel Strata as its Agency Management platform. The deployment positions FreeWheel Strata to support VML advertising operations across the company's agency services footprint and aligns with the enterprise scale of a 30,000 person professional services firm.
FreeWheel Strata was configured to provide core Agency Management capabilities including campaign and order management, inventory and availability control, rate card and contract administration, billing workflows, and consolidated reporting. Configuration work emphasized media order processing, trafficking orchestration, and centralized rate card governance, mapping standard agency workflows into the application. FreeWheel Strata is the central system for campaign lifecycle orchestration within the implementation.
Operational coverage targeted media operations, ad operations, and finance teams, with process alignment between campaign lifecycle tasks and accounting workflows. Deployment architecture consolidated core application services and operational data flows, enabling unified order and billing records consistent with Agency Management operational terminology. VML FreeWheel Strata Agency Management supports advertising operations across these functions.
Governance changes focused on standardizing approval workflows, establishing role based access controls for traffickers and billing staff, and formalizing contract and rate approval processes. Rollout sequencing favored staged onboarding of campaign and billing teams alongside configuration of approval hierarchies to embed new operational processes.
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Professional Services Automation | ERP Services and Operations |
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2010 | 2010 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Financial Consolidation and Close | EPM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at VML
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by VML Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from VML IT executives and key decision makers. This section highlights VML's latest recorded technology evaluations, including DAI Matflo 360 for Real-Time Transportation Visibility on 2025-03-27 and Oracle JD Edwards EnterpriseOne for ERP Financial on 2025-02-07. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the VML digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD VML Technographics
VML is a Professional Services organization based in United States,
with around 30000 employees and annual revenues of $16.50 billion.
VML operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Jobvite and FreeWheel Strata,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Agency Management.
VML has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Jobvite and FreeWheel, A Comcast Company.
VML recently adopted applications including
Workday Financial Management in 2025, FreeWheel Strata in 2023 and Sage Intacct in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of VML’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates VML’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete VML technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.