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Vodafone Portugal – Comunicações Pessoais, S.A. Tech Stack and Enterprise Applications

Vodafone Portugal – Comunicações Pessoais, S.A. AI-Powered Application
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Previous System
Application
Category
Market
VAR/SI
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Insight
Vodafone Legacy Vodafone TOBi Chatbots and Conversational AI AI-Powered Application n/a 2024 2024
In 2024, Vodafone Portugal, Comunicações Pessoais, S.A. rolled out SuperTOBi, the generative AI evolution of Vodafone TOBi, under the Chatbots and Conversational AI category to handle more complex customer enquiries within CRM and customer service operations across Portugal. The rollout is part of a Europe wide rollout and indicates continued embedding of Vodafone TOBi and Vodafone's chatbot and virtual assistant capabilities for customer service automation in the region. Vodafone TOBi was configured to extend CRM and chat automation capabilities, with configuration aligned to multichannel conversational flows, intent recognition, and escalation routing to human agents to manage more complex enquiries. Functional modules inferred from the rollout include CRM chat automation, conversational orchestration, and agent handoff workflows, reflecting typical Chatbots and Conversational AI functional patterns. Deployment operates within Vodafone Portugal's customer service ecosystem and integrates with CRM and contact center workflows across the country, while remaining part of a coordinated regional deployment strategy. The implementation scope targeted customer service and CRM business functions in Portugal and represents an evolution of the existing TOBi conversational AI platform rather than a separate platform replacement. Governance and rollout were managed through regional coordination with localized operational alignment to customer service management for phased adoption and conversational model tuning. This approach preserved platform continuity, centralized configuration control, and allowed local adjustment of conversation flows and escalation rules to reflect Portugal specific customer service requirements.
Vodafone Portugal – Comunicações Pessoais, S.A. Content Management
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Insight
Adobe Systems Legacy Adobe Experience Manager Digital Asset Management Content Management n/a 2018 2018
In 2018, Vodafone Portugal – Comunicações Pessoais, S.A. deployed Adobe Experience Manager as its Digital Asset Management platform on its public website. Adobe Experience Manager serves as the centralized asset repository and delivery engine for site imagery, video, campaign creatives and brand assets. Configuration focuses on asset ingestion, metadata schema and centralized cataloging to enable search and reuse. The implementation leverages Adobe Experience Manager capabilities for automated renditions, version control, tagging and approval workflows to support content production and release cycles. Access controls and role based permissions are used to segregate duties between web content authors and marketing operations. The deployment is integrated with Vodafone Portugal website content delivery processes, exposing assets through delivery APIs and web component templates to accelerate page rendering. Asset renditions are provisioned for responsive web delivery and interoperability with campaign landing pages. Operational scope includes the digital marketing team, web editorial staff and site operations across Portugal. Governance centers on metadata governance, taxonomy enforcement and workflow orchestration within Adobe Experience Manager to maintain brand consistency and control asset lifecycles. Ongoing operational processes include asset onboarding, review approvals and archival policies implemented through the platform.
Vodafone Portugal – Comunicações Pessoais, S.A. CRM
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eGain Corporation Legacy eGain Solve Customer Engagement CRM n/a 2010 2010
In 2010, Vodafone Portugal – Comunicações Pessoais, S.A. implemented eGain Solve in a Customer Engagement deployment to unify subscriber service channels and centralize knowledge. The deployment leveraged the eGain Service Suite and the eGain OpenCIH Platform to establish a multichannel customer interaction hub that bridged digital and assisted service workflows. The implementation included web self-service, centralized knowledge management, email handling, an innovative chat bot and live web chat, enabling customers to resolve issues online and escalate seamlessly without recreating context. The centralized multichannel knowledge base was configured to populate agent desktops, supporting inbound telephone queries and aligning self-service and contact centre interactions. Operational coverage focused on the operator website and the contact centre, bringing subscriber-facing digital channels and agent-assisted voice channels into a single interaction platform. The eGain Service Suite configuration emphasized context preservation and multichannel session continuity, capabilities aligned with Customer Engagement platforms to maintain state and routing across channels. Vodafone Portugal positioned eGain Solve to improve operational efficiency and differentiate its customer service, explicitly expecting enhanced online problem resolution and more coherent multichannel handling. Governance concentrated on centralizing knowledge assets and formalizing escalation paths so email, chat and voice interactions share context and reduce repeat customer effort.
Customer Engagement CRM 2021 2022
Customer Experience CRM 2019 2019
Customer Loyalty CRM 2011 2011
Marketing Automation CRM 2017 2017
Marketing Automation CRM 2011 2011
Tag Management CRM 2018 2018
Vodafone Portugal – Comunicações Pessoais, S.A. IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2022 2022
Vodafone Portugal – Comunicações Pessoais, S.A. CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2018 2018
Web Application Firewalls (WAF) CyberSecurity 2021 2021

IT Decision Makers and Key Stakeholders at Vodafone Portugal – Comunicações Pessoais, S.A.

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Apps Being Evaluated by Vodafone Portugal – Comunicações Pessoais, S.A. Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Vodafone Portugal – Comunicações Pessoais, S.A. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Vodafone Portugal – Comunicações Pessoais, S.A. digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Vodafone Portugal – Comunicações Pessoais, S.A. Technographics
Vodafone Portugal – Comunicações Pessoais, S.A. is a Manufacturing organization based in Portugal, with around 2500 employees and annual revenues of $613.0 million.
Vodafone Portugal – Comunicações Pessoais, S.A. operates a diverse technology stack with applications such as Vodafone TOBi, Adobe Experience Manager and eGain Solve, covering areas like Chatbots and Conversational AI, Digital Asset Management and Customer Engagement.
Vodafone Portugal – Comunicações Pessoais, S.A. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Vodafone, Adobe Systems and eGain Corporation.
Vodafone Portugal – Comunicações Pessoais, S.A. recently adopted applications including Vodafone TOBi in 2024, StackPath CDN in 2022 and Pega Infinity in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Vodafone Portugal – Comunicações Pessoais, S.A.’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Vodafone Portugal – Comunicações Pessoais, S.A.’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Vodafone Portugal – Comunicações Pessoais, S.A. technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.