Vodafone Spain
Avenida de America, 115,
Madrid, 28042,
Spain
Madrid, 28042,
Spain
34 6 0710-0100
Communications
Vodafone Spain Technographics
Vodafone Spain Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Vodafone Spain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3770 Vodafone Spain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Vodafone Spain has purchased the following applications: SAP Concur Expense for Expense Management in 2018, GumGum for Artificial Intelligence Marketing in 2017, TC Analytics for Analytics and BI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Vodafone Spain is running and its propensity to invest more and deepen its relationship with SAP , PayPal , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Vodafone Spain revenues, which have grown to $4.41 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Vodafone Spain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Vodafone Spain Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP Financial Management | n/a | 2018 | 2018 |
In 2018 Vodafone Spain implemented SAP Concur Expense to centralize Expense Management workflows. The deployment targeted Customer Operations, Consumer Sales and New Business departments and provided administrative support aligned with director schedules, covering directorate teams that exceeded 200 users within the company headcount of 3,770 employees.
Configuration focused on core SAP Concur Expense capabilities, including enterprise expense reporting, policy enforcement, automated approval routing, digital receipt capture and reconciliation of travel and expense items. The implementation incorporated role based approval workflows and configurable expense categories to match directorate signoff processes and to support travel coordination and corporate card reconciliation as part of Expense Management operations.
Operational coexistence and integrations included coordination with SAP Ariba for procurement related controls and use of Docout for digitalization of contractual documentation, with Docout processing roughly 1,000 documents annually as part of compliance and archiving workflows. Governance centered on monitoring end to end approval flows, coordinating corporate policy rollout across the three directorates, and centralizing incident resolution and reconciliation for expenses and travel through administrative support roles between 01/2022 and 07/2024.
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Vodafone Spain deployed GumGum on its website. Vodafone Spain implemented GumGum, an Artificial Intelligence Marketing application, to support digital advertising, contextual targeting, and on-site marketing workflows on the public site.
The GumGum implementation centered on contextual advertising and on-page creative optimization, using image and semantic analysis capabilities consistent with Artificial Intelligence Marketing platforms. Deployment used client-side tagging and configuration of campaign targeting rules, content categories, and placement controls to align contextual signals with campaign objectives. GumGum provided contextual signal ingestion and creative orchestration capabilities to inform digital campaign delivery and site-level content relevance.
Operational ownership was assigned to Vodafone Spain marketing and digital advertising teams for the website, where campaign configuration and creative governance were managed alongside site publishing processes. Governance emphasized campaign-level configuration, content-category alignment, and brand safety controls to ensure contextual placements met marketing policies.
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2023 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TC Group Solutions | Legacy | TC Analytics | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Vodafone Spain implemented TC Analytics to expand the set of retail KPIs across its growing network of points of sale. TC Analytics, classified in the Analytics and BI category, was deployed to enable real-time monitoring of store traffic and to support queue and customer experience management across store operations in Spain.
The deployment emphasized operational dashboards, KPI catalog expansion, and real-time reporting to surface store-level metrics for operations teams and store managers. Governance and rollout focused on store operations and retail analytics functions in Spain, and the vendor case study notes that the implementation delivered broader KPI coverage and enhanced analytic capabilities.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2014 | 2014 |
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Collaboration | Collaboration |
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2025 | 2025 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2023 | 2023 |
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Content Management | Content Management |
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2022 | 2022 |
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Video Editing | Content Management |
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2014 | 2014 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2023 | 2023 |
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CRM
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2019 | 2020 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2018 | 2018 |
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2024 | 2024 |
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Apps Development | PaaS |
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2025 | 2025 |
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Robotic Process Automation | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2022 | 2022 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2022 | 2022 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Vodafone Spain
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Vodafone Spain Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Vodafone Spain IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Vodafone Spain digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Vodafone Spain Technographics
Vodafone Spain is a Communications organization based in Spain,
with around 3770 employees and annual revenues of $4.41 billion.
Vodafone Spain operates a diverse technology stack with applications such as
SAP Concur Expense, GumGum and TC Analytics,
covering areas like Expense Management, Artificial Intelligence Marketing and Analytics and BI.
Vodafone Spain has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, GumGum and TC Group Solutions.
Vodafone Spain recently adopted applications including
Microsoft 365 in 2025, Matomo Analytics in 2025 and Adobe Dynamic Tag Management in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Vodafone Spain’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Vodafone Spain’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Vodafone Spain technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.