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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

EDEKA Bergmann Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SAP Legacy SAP Retail Retail Management ERP Services and Operations n/a 2020 2020
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
OXID eSales Legacy OXID eShop eCommerce eCommerce n/a 2023 2023
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
In-House Applications Legacy In-house Customer Data Platform Customer Data Platform CRM n/a 2015 2015
In 2015, EDEKA Bergmann developed an in-house Customer Data Platform. The in-house Customer Data Platform is a Customer Data Platform built by a cross-functional team of data scientists, IT architects, and data engineers to centralize customer identifiers and analytics for retail operations. Implementation scope focused on customer profiling, an analytical toolbox for insight driven category management, and an AI-driven targeting engine to deliver personalised coupons. The platform included modules for data ingestion and customer identity resolution, analytical modeling and machine learning for targeting, and coupon management workflows tied to loyalty program promotion. The platform was pushed to the cloud to reduce costs, speed up processing times, and modernise the technology stack, while continuing to serve marketing, category management, and loyalty operations across the organization. Integrations explicitly included the retailer loyalty program and downstream coupon distribution channels, enabling targeted promotions and operationalized insights for category management teams. Governance and rollout used agile project management practices, with the data science team functioning as an internal consultancy, hiring and coaching data scientists and analysts to embed analytics into business processes. The program emphasized automation of targeting workflows and a hands-on delivery culture to operationalize machine learning models for personalized customer engagement.
Customer Loyalty CRM 2008 2008
Marketing Automation CRM 2021 2021
Social Media Management CRM 2017 2018
Tag Management CRM 2020 2020
IT Decision Makers and Key Stakeholders at EDEKA Bergmann
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by EDEKA Bergmann Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD EDEKA Bergmann Technographics

EDEKA Bergmann is a Retail organization based in Germany, with around 200 employees and annual revenues of $35.0 million.

EDEKA Bergmann operates a diverse technology stack with applications such as SAP Retail, OXID eShop and In-house Customer Data Platform, covering areas like Retail Management, eCommerce and Customer Data Platform.

EDEKA Bergmann has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SAP, OXID eSales and In-House Applications.

EDEKA Bergmann recently adopted applications including OXID eShop in 2023, Artegic ELAINE in 2021 and SAP Retail in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of EDEKA Bergmann’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates EDEKA Bergmann’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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