EDEKA Bergmann Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by EDEKA Bergmann and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 EDEKA Bergmann employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that EDEKA Bergmann has purchased the following applications: SAP Retail for Retail Management in 2020, OXID eShop for eCommerce in 2023, In-house Customer Data Platform for Customer Data Platform in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems EDEKA Bergmann is running and its propensity to invest more and deepen its relationship with SAP , OXID eSales , In-House Applications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing EDEKA Bergmann revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for EDEKA Bergmann intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Retail | Retail Management | ERP Services and Operations | n/a | 2020 | 2020 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OXID eSales | Legacy | OXID eShop | eCommerce | eCommerce | n/a | 2023 | 2023 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-house Customer Data Platform | Customer Data Platform | CRM | n/a | 2015 | 2015 |
In 2015, EDEKA Bergmann developed an in-house Customer Data Platform. The in-house Customer Data Platform is a Customer Data Platform built by a cross-functional team of data scientists, IT architects, and data engineers to centralize customer identifiers and analytics for retail operations.
Implementation scope focused on customer profiling, an analytical toolbox for insight driven category management, and an AI-driven targeting engine to deliver personalised coupons. The platform included modules for data ingestion and customer identity resolution, analytical modeling and machine learning for targeting, and coupon management workflows tied to loyalty program promotion.
The platform was pushed to the cloud to reduce costs, speed up processing times, and modernise the technology stack, while continuing to serve marketing, category management, and loyalty operations across the organization. Integrations explicitly included the retailer loyalty program and downstream coupon distribution channels, enabling targeted promotions and operationalized insights for category management teams.
Governance and rollout used agile project management practices, with the data science team functioning as an internal consultancy, hiring and coaching data scientists and analysts to embed analytics into business processes. The program emphasized automation of targeting workflows and a hands-on delivery culture to operationalize machine learning models for personalized customer engagement.
|
|
|
|
|
Customer Loyalty | CRM |
|
2008 | 2008 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Social Media Management | CRM |
|
2017 | 2018 |
|
|
|
|
|
Tag Management | CRM |
|
2020 | 2020 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||