EDEKA Bergmann
EDEKA Bergmann Technographics
EDEKA Bergmann Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by EDEKA Bergmann and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 EDEKA Bergmann employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that EDEKA Bergmann has purchased the following applications: SAP Retail for Retail Management in 2020, OXID eShop for eCommerce in 2023, In-house Customer Data Platform for Customer Data Platform in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems EDEKA Bergmann is running and its propensity to invest more and deepen its relationship with SAP , OXID eSales , In-House Applications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing EDEKA Bergmann revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for EDEKA Bergmann intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
EDEKA Bergmann Tech Stack and Enterprise Applications
EDEKA Bergmann ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Retail | Retail Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, EDEKA Bergmann implemented SAP Retail within the Retail Management category. The rollout targeted core retail operations, positioning SAP Retail to manage merchandise management and end-to-end retail workflows for procurement, warehousing, sales and invoicing.
Configuration emphasized SAP Retail capabilities with explicit focus on SAP modules SD and MM, aligning pricing, order-to-cash and procure-to-pay processes and inventory control. SAP Retail was configured to support merchandise master data, assortment and replenishment logic consistent with Retail Management deployments. Project, test and cut-over management responsibilities were assigned to in-house consulting resources as part of the implementation approach.
Operational integration included coordination with specialist departments and national and international service providers to support sourcing of fresh produce, non-food procurement and logistics for ultra-fresh product flows. Governance centered on a merchandise management team responsible for secure operation and continuous development, enabling close collaboration between IT and business stakeholders for ongoing configuration and process optimization.
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EDEKA Bergmann eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OXID eSales | Legacy | OXID eShop | eCommerce | eCommerce | n/a | 2023 | 2023 |
In 2023 EDEKA Bergmann implemented OXID eShop for eCommerce. The Product Owner E-Commerce led requirements analysis, conception and testing of product configurations based on OXID eShop, coordinating cooperation between external service providers and internal departments. The implementation emphasized sustaining the technical operation of shop systems in cooperation with internal and external IT specialists and embedding eCommerce responsibilities into product and project management workflows.
Configuration and modules concentrated on product and merchandise management capabilities within OXID eShop, including catalog management, pricing structures, inventory visibility, and order capture workflows, with testing and release validation included in scope. Analysis of data and merchandise management processes informed catalog structure, attribute modeling, and operational rules within OXID eShop to align merchandising and fulfillment behaviors.
Integrations centered on operational data flows to merchandise management and IT operational tooling, managed as coordinated exchanges rather than specific named systems. Governance and rollout were driven by the Product Owner role, responsible for requirements sign off, cross team coordination, and continuous optimization of IT supported eCommerce processes across product management, project management, and IT teams in Germany.
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EDEKA Bergmann CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-house Customer Data Platform | Customer Data Platform | CRM | n/a | 2015 | 2015 |
In 2015, EDEKA Bergmann developed an in-house Customer Data Platform. The in-house Customer Data Platform is a Customer Data Platform built by a cross-functional team of data scientists, IT architects, and data engineers to centralize customer identifiers and analytics for retail operations.
Implementation scope focused on customer profiling, an analytical toolbox for insight driven category management, and an AI-driven targeting engine to deliver personalised coupons. The platform included modules for data ingestion and customer identity resolution, analytical modeling and machine learning for targeting, and coupon management workflows tied to loyalty program promotion.
The platform was pushed to the cloud to reduce costs, speed up processing times, and modernise the technology stack, while continuing to serve marketing, category management, and loyalty operations across the organization. Integrations explicitly included the retailer loyalty program and downstream coupon distribution channels, enabling targeted promotions and operationalized insights for category management teams.
Governance and rollout used agile project management practices, with the data science team functioning as an internal consultancy, hiring and coaching data scientists and analysts to embed analytics into business processes. The program emphasized automation of targeting workflows and a hands-on delivery culture to operationalize machine learning models for personalized customer engagement.
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Customer Loyalty | CRM |
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2008 | 2008 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Social Media Management | CRM |
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2017 | 2018 |
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Tag Management | CRM |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at EDEKA Bergmann
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Department // Digital Marketing & CRM | Director | Marketing | |
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Group Leader CRM (Digital Marketing & CRM) | Manager | Marketing | |
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Head of Marketing & Sustainability | Director | Marketing | |
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Owner | CXO | Operations | |
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Apps Being Evaluated by EDEKA Bergmann Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from EDEKA Bergmann IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the EDEKA Bergmann digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD EDEKA Bergmann Technographics
EDEKA Bergmann is a Retail organization based in Germany,
with around 200 employees and annual revenues of $35.0 million.
EDEKA Bergmann operates a diverse technology stack with applications such as
SAP Retail, OXID eShop and In-house Customer Data Platform,
covering areas like Retail Management, eCommerce and Customer Data Platform.
EDEKA Bergmann has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, OXID eSales and In-House Applications.
EDEKA Bergmann recently adopted applications including
OXID eShop in 2023, Artegic ELAINE in 2021 and SAP Retail in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of EDEKA Bergmann’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates EDEKA Bergmann’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete EDEKA Bergmann technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.