List of In-house Customer Data Platform Customers
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Since 2010, our global team of researchers has been studying In-house Customer Data Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased In-house Customer Data Platform for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using In-house Customer Data Platform for Customer Data Platform include: REWE Group, a Germany based Retail organisation with 390000 employees and revenues of $99.10 billion, Poundland, a United Kingdom based Retail organisation with 14700 employees and revenues of $2.37 billion, Briscoe Group, a New Zealand based Retail organisation with 2300 employees and revenues of $500.0 million, EDEKA Bergmann, a Germany based Retail organisation with 200 employees and revenues of $35.0 million and many others.
Contact us if you need a completed and verified list of companies using In-house Customer Data Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The In-house Customer Data Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Briscoe Group | Retail | 2300 | $500M | New Zealand | In-House Applications | In-house Customer Data Platform | Customer Data Platform | 2022 | n/a |
In 2022 Briscoe Group implemented an In-house Customer Data Platform that the company describes as being built around SAP’s Emarsys, an effort that won the retailer an SAP Best Run award in 2022. The platform was initiated after the company determined its previous CRM provider was not meeting business needs, data was fragmented, and automating customer journeys had become costly, which had driven parts of online customer engagement to be outsourced prior to the deployment.
The In-house Customer Data Platform consolidated customer engagement capabilities including a members voucher programme, consolidated management of the customer online account, self-service returns, and tools to help customers find products based on individual needs. Emarsys provided the customer engagement and journey orchestration layer, while the CDP centralised customer profiles and supported automation of cross-channel journeys, loyalty interactions, and experimentation on messaging and experience flows.
Architecturally the deployment adopted a hybrid data model, maintaining an on-premise data warehouse while building a new data platform in Google Cloud, work that was supported by local data engineering and analytics firm CDP/Mero. The broader systems landscape explicitly includes SAP S4 HANA which Briscoe upgraded to on-premise in 2021 with Realtech, a product information management system, a planned warehouse management system, and Tableau business intelligence dashboards, all of which feed into or consume customer and product signals for unified customer centric processes.
Governance and operational impact covered retail store and online sales channels, with the platform reshaping sales staff workflows by streamlining customer engagement tasks and enabling more automation of customer journeys. The group reported record sales and online growth in the year to 28 January, alongside a modest decline in gross margin percentage from 44 per cent to 42.4 per cent, outcomes that accompanied the Customer Data Platform deployment and related front and back-end platform investments.
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EDEKA Bergmann | Retail | 200 | $35M | Germany | In-House Applications | In-house Customer Data Platform | Customer Data Platform | 2015 | n/a |
In 2015, EDEKA Bergmann developed an in-house Customer Data Platform. The in-house Customer Data Platform is a Customer Data Platform built by a cross-functional team of data scientists, IT architects, and data engineers to centralize customer identifiers and analytics for retail operations.
Implementation scope focused on customer profiling, an analytical toolbox for insight driven category management, and an AI-driven targeting engine to deliver personalised coupons. The platform included modules for data ingestion and customer identity resolution, analytical modeling and machine learning for targeting, and coupon management workflows tied to loyalty program promotion.
The platform was pushed to the cloud to reduce costs, speed up processing times, and modernise the technology stack, while continuing to serve marketing, category management, and loyalty operations across the organization. Integrations explicitly included the retailer loyalty program and downstream coupon distribution channels, enabling targeted promotions and operationalized insights for category management teams.
Governance and rollout used agile project management practices, with the data science team functioning as an internal consultancy, hiring and coaching data scientists and analysts to embed analytics into business processes. The program emphasized automation of targeting workflows and a hands-on delivery culture to operationalize machine learning models for personalized customer engagement.
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Poundland | Retail | 14700 | $2.4B | United Kingdom | In-House Applications | In-house Customer Data Platform | Customer Data Platform | 2022 | n/a |
In 2022, Poundland deployed an In-house Customer Data Platform as its Customer Data Platform to centralize customer intelligence and support commercial decision making. The In-house Customer Data Platform was developed alongside Poundland’s trend and design office and Pepkor Data and Analytics to drive trend analysis, design insights, and behaviour analysis with the explicit goal of enhancing customer lifetime value while providing real value to customers.
The implementation focuses on core Customer Data Platform capabilities, including construction of unified customer profiles and identity resolution, audience segmentation and profile-based analytics, orchestration for personalised customer communication, and consent and communication controls for responsible messaging. Configuration emphasizes data model standardization and analytics-ready profile attributes to support trend analysis and behaviour analysis workflows used by merchant, category and marketing teams.
Operational coverage ties the In-house Customer Data Platform into internal analytics and commercial functions, with the trend and design office and Pepkor D&A operating as primary analytics consumers. The platform ingests and synthesizes retail data inputs typical for a retail CDP, enabling segmentation and personalization use cases for marketing, loyalty, and customer experience teams without referencing external vendor integrations.
Governance is structured to support responsible customer communication through consent management and policy controls, and rollout has been positioned as an in-house capability to centralize customer insights. The initiative is described as enabling more personalised and responsible customer communication and improving commercial customer lifetime value, reflecting explicit business objectives stated by the company.
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Retail | 390000 | $99.1B | Germany | In-House Applications | In-house Customer Data Platform | Customer Data Platform | 2020 | n/a |
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD In-house Customer Data Platform Coverage
In-house Customer Data Platform is a Customer Data Platform solution from In-House Applications.
Companies worldwide use In-house Customer Data Platform, from small firms to large enterprises across 21+ industries.
Organizations such as REWE Group, Poundland, Briscoe Group and EDEKA Bergmann are recorded users of
In-house Customer Data Platform for Customer Data Platform.
Companies using In-house Customer Data Platform are most concentrated in Retail, with adoption spanning over 21 industries.
Companies using In-house Customer Data Platform are most concentrated in Germany, United Kingdom and New Zealand, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of In-house Customer Data Platform across Americas, EMEA, and APAC.
Companies using In-house Customer Data Platform range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 25%, large organizations with 1,001-10,000 employees - 25%, and global enterprises with 10,000+ employees - 50%.
Customers of In-house Customer Data Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified In-house Customer Data Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Data Platform.