VRT Technographics
VRT Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by VRT and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2016 VRT employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that VRT has purchased the following applications: Microsoft 365 for Collaboration in 2015, Adobe Experience Manager for Digital Asset Management in 2020, Adobe Experience Cloud for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems VRT is running and its propensity to invest more and deepen its relationship with Microsoft , Google , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing VRT revenues, which have grown to $474.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for VRT intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
VRT Tech Stack and Enterprise Applications
VRT Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, VRT implemented Microsoft 365 as its Collaboration platform. The deployment at VRT, a Belgium public media organization with approximately 2,016 employees and reported revenue of 474,000,000, positions Microsoft 365 to support enterprise collaboration and content workflows, and Microsoft 365 is used on their website vrt.be to enable content authoring and team collaboration across digital channels.
The implementation emphasizes Collaboration capabilities common to Microsoft 365, including enterprise email, document collaboration and real time coauthoring, shared file storage and mobile access, and centralized identity and access controls. Administration follows a centralized Microsoft 365 tenancy approach to govern user provisioning, role based access and compliance configuration, aligning collaboration tooling with newsroom, production and corporate communications workflows and supporting web facing content collaboration on the vrt.be site.
|
 |
|
|
Collaboration | Collaboration |
|
2020 | 2020 |
|
VRT Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
In 2020, VRT implemented Adobe Experience Manager as a Digital Asset Management solution on its website to centralize multimedia assets for digital publishing. The implementation is explicitly focused on web-facing asset workflows, aligning Adobe Experience Manager with VRT's online content delivery and editorial publishing pipeline.
The Adobe Experience Manager deployment at VRT is configured to support core Digital Asset Management capabilities, including asset ingestion and cataloging, metadata and taxonomy management, automated rendition generation for web delivery, search and tagging, and role based access controls for editorial teams. Configuration work emphasized integration of asset lifecycle and versioning features with newsroom and marketing authoring workflows to support rapid content publication and reuse of multimedia across pages.
Operational coverage centers on VRT's website operations in Belgium and on multimedia and editorial business functions, with governance configured around editorial workflows, approval steps, and access permissions. The deployment ties Adobe Experience Manager directly into the website content delivery process and into editorial authoring environments, standardizing asset governance and enabling managed publication of images and video through the web channel.
|
|
|
|
|
Digital Asset Management | Content Management |
|
2020 | 2020 |
|
VRT CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, VRT deployed Adobe Experience Cloud to support Customer Experience on its public website. Adobe Experience Cloud is used as the primary Customer Experience platform for web content delivery, audience measurement, and runtime experience management.
The deployment is implemented as a cloud SaaS integration with the VRT website, using client side tag and API instrumentation to capture behavioral analytics and to manage experience delivery. Functional capabilities in use align with Customer Experience platforms and include web analytics, content and asset management workflows, audience segmentation and personalization, and campaign orchestration. Configuration emphasis is on experience authoring for editorial teams and runtime delivery to visitors, with tag governance to preserve measurement accuracy.
Operational responsibility appears to span digital publishing, audience and product teams, with governance practices oriented around tagging standards, change control for experience variations, and editorial workflow integration. VRT Adobe Experience Cloud Customer Experience supports the business functions of digital content delivery, audience measurement, and audience engagement on the vrt.be site.
|
|
|
|
|
Data Management Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
VRT IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
VRT CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at VRT
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by VRT Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from VRT IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the VRT digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD VRT Technographics
VRT is a Media organization based in Belgium,
with around 2016 employees and annual revenues of $474.0 million.
VRT operates a diverse technology stack with applications such as
Microsoft 365, Adobe Experience Manager and Adobe Experience Cloud,
covering areas like Collaboration, Digital Asset Management and Customer Experience.
VRT has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Adobe Systems.
VRT recently adopted applications including
Adobe Experience Cloud in 2021, Adobe Analytics Cloud in 2021 and Redsift OnDMARC in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of VRT’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates VRT’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete VRT technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.