W I-A A U
2409 Stout Rd Ste 1,
Menomonie, 54751-2758, WI,
United States
Menomonie, 54751-2758, WI,
United States
1 715-231-4000
Non Profit
W I-A A U Technographics
W I-A A U Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by W I-A A U and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2 W I-A A U employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that W I-A A U has purchased the following applications: Goalline for Gym Management in 2018, GumGum for Artificial Intelligence Marketing in 2020, Hotjar for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems W I-A A U is running and its propensity to invest more and deepen its relationship with Goalline , GumGum , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing W I-A A U revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for W I-A A U intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
W I-A A U Tech Stack and Enterprise Applications
W I-A A U ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Goalline | Legacy | Goalline | Gym Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, W I-A A U implemented Goalline as its Gym Management application on its website, embedding Goalline to provide a web-hosted program and registration front end for the nonprofit. The deployment is centered on a website-integrated instance of Goalline, enabling public-facing registration flows and schedule presentation while keeping administrative access in a centralized web console.
The implementation aligns with core Gym Management functional workflows, including membership and program registration, schedule publishing, online payment capture, roster tracking, and automated communications, which are typical capabilities for the category. Goalline serves as the primary system of record for program enrollment and participant data, simplifying registration and scheduling tasks for the small two person organization.
Operational coverage is focused on the nonprofit head office in the United States and the website as the primary interaction point, with day to day use by program administrators and volunteer coordinators. Governance emphasizes web-based administration and streamlined online intake processes to reduce manual registration work, with configuration focused on program listings, registration forms, and participant roster management through the Goalline interface.
|
W I-A A U AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, W I-A A U implemented GumGum as an Artificial Intelligence Marketing application on its website aauhockey.org. The engagement is website-focused and reflects a small nonprofit deployment by an organization with two employees, scoped to enhance on-site audience engagement and ad delivery through the GumGum platform.
The technical footprint centered on client-side deployment of the GumGum tag and configuration of contextual advertising and visual intelligence capabilities that are characteristic of Artificial Intelligence Marketing solutions. Configuration activity included defining page-level targeting rules, creative targeting parameters, and campaign tagging workflows within GumGum to control where and how contextual inventory is served across site content.
Operational coverage was limited to digital communications and fundraising touchpoints on the public website, with ongoing management residing in the organizations marketing and communications function. Governance for the deployment follows a lightweight model, focused on tag stewardship, periodic updates to campaign parameters, and content-targeting reviews performed by internal staff.
|
W I-A A U CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019 W I-A A U implemented Hotjar on its public website to support Customer Experience, installing the Hotjar tracking script to capture visitor behavior and page interactions. The deployment is consistent with a client side JavaScript instrumentation model focused on frontend data capture, enabling session replay and aggregated heatmap collection across public site pages.
Hotjar provides Customer Experience capabilities that include session recordings, heatmaps, and on-page feedback widgets, which W I-A A U used to surface usability issues and inform website content decisions. Operational ownership is concentrated within the small organization, with usage scoped to website user experience, navigation flows, and public facing communications rather than enterprise back end systems.
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2011 | 2011 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
W I-A A U ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2018 | 2018 |
|
W I-A A U IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at W I-A A U
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by W I-A A U Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from W I-A A U IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the W I-A A U digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD W I-A A U Technographics
W I-A A U is a Non Profit organization based in United States,
with around 2 employees and annual revenues of $1.0 million.
W I-A A U operates a diverse technology stack with applications such as
Goalline, GumGum and Hotjar,
covering areas like Gym Management, Artificial Intelligence Marketing and Customer Experience.
W I-A A U has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Goalline, GumGum and Contentsquare.
W I-A A U recently adopted applications including
Quantcast Measure in 2022, GumGum in 2020 and OpenX OpenAudience in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of W I-A A U’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates W I-A A U’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete W I-A A U technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.