Toronto, M5A 0X3, ON,
Canada
Waterfront Toronto Technographics
Waterfront Toronto Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Waterfront Toronto and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Waterfront Toronto employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Waterfront Toronto has purchased the following applications: IBM Connections Cloud for Collaboration in 2016, DocuSign eSignature for Digital Signing in 2021, Intuit Mailchimp for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Waterfront Toronto is running and its propensity to invest more and deepen its relationship with IBM , Microsoft , DocuSign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Waterfront Toronto revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Waterfront Toronto intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Waterfront Toronto Tech Stack and Enterprise Applications
Waterfront Toronto Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Connections Cloud | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Waterfront Toronto deployed IBM Connections Cloud to power the New Blue Edge community portal, positioning IBM Connections Cloud as the primary Collaboration platform for stakeholder engagement across waterfront development projects. The portal was hosted on SoftLayer cloud infrastructure and leverages IBM Connections social business software to deliver community and collaboration services.
The implementation emphasized social business capabilities common to Collaboration platforms, with configuration focused on communities, activity streams, document and file sharing, and user profiles to support collaborative workflows among project teams and external stakeholders. The New Blue Edge community portal centralized discussion threads, document collaboration, and community pages to streamline project communications and public engagement.
Architecturally, the solution used SoftLayer hosting combined with IBM Connections Cloud provisioning to deliver a cloud-based social collaboration stack, with administrative controls for community moderation and access management. Operational scope included project delivery teams, communications and community engagement functions, and governance centered on community administration, content moderation, and role-based access to support coordinated collaboration across Waterfront Toronto initiatives.
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Collaboration | Collaboration |
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2015 | 2015 |
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Waterfront Toronto Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021 Waterfront Toronto implemented DocuSign eSignature as a Digital Signing solution to enable website-based document execution and stakeholder consent capture. Waterfront Toronto DocuSign eSignature Digital Signing is embedded into the public website to present agreements for in-browser signature and to support externally facing form workflows.
Deployment architecture centers on an embedded signing integration within the website, using DocuSign eSignature web integration patterns and API-driven envelope creation to present documents and collect signatures in real time. Functional capabilities implemented include embedded signing experiences, reusable document templates, and configurable signature routing to support sequential approvals. Operational scope is focused on public-facing document execution tied to project approvals and stakeholder agreements, affecting external communications and administrative document handling.
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Web Content Management | Content Management |
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2015 | 2015 |
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Web Content Management | Content Management |
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2017 | 2017 |
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Waterfront Toronto CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Waterfront Toronto deployed Intuit Mailchimp as its Marketing Automation solution to support website-driven email communications and stakeholder outreach. The implementation placed Mailchimp capabilities directly on the public website, enabling subscription capture, campaign distribution and audience management tied to site engagement flows.
The deployment leveraged Intuit Mailchimp's cloud-hosted SaaS architecture with embedded signup forms and tracking snippets in site markup to populate audiences. Configuration emphasized list management, template-based campaign creation, audience segmentation and automation workflows and included campaign reporting and deliverability features commonly found in Marketing Automation implementations.
Operational ownership was centered in Waterfront Toronto's marketing and communications functions, which managed subscriber lists, content calendars and consent capture on the website. Governance used Mailchimp audiences and segmentation rules to control subscription lifecycles and scheduled campaign workflows, aligning the Intuit Mailchimp application with ongoing stakeholder communications and outreach processes.
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Marketing Automation | CRM |
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2024 | 2024 |
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Waterfront Toronto PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Waterfront Toronto IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Waterfront Toronto
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Apps Being Evaluated by Waterfront Toronto Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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