Castleman Way, BH24 3BA,
United Kingdom
WAUGHgroup Technographics
WAUGHgroup Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by WAUGHgroup and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 WAUGHgroup employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that WAUGHgroup has purchased the following applications: PayPal Enterprise for Payment Processing in 2020, OpenCart for Shopping Cart Management in 2018, Oracle NetSuite CRM for CRM in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems WAUGHgroup is running and its propensity to invest more and deepen its relationship with PayPal , OpenCart , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing WAUGHgroup revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for WAUGHgroup intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
WAUGHgroup Tech Stack and Enterprise Applications
WAUGHgroup ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Enterprise | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, WAUGHgroup implemented PayPal Enterprise as its Payment Processing solution on its website. The PayPal Enterprise deployment is embedded in the website checkout flow and configured as a merchant gateway handling payment authorization, capture, settlement and tokenized payment methods. WAUGHgroup PayPal Enterprise Payment Processing supports customer billing, online checkout, and refund handling for sales and finance workflows at the company.
Configuration emphasis is on hosted checkout pages, tokenization and transaction reporting to centralize payment records and simplify reconciliation for a 10 employee communications firm. Operational scope covers customer-facing billing, finance reconciliation and customer support payment resolution, with role based access controls and documented payment handling procedures. Implementation uses a lightweight web integration architecture suitable for the company size.
|
WAUGHgroup eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenCart | Legacy | OpenCart | Shopping Cart Management | eCommerce | n/a | 2018 | 2018 |
In 2018, WAUGHgroup deployed OpenCart as its Shopping Cart Management solution on the company website. The OpenCart application functions as the public storefront and core order capture layer, providing product catalog management, category organization, cart persistence, and checkout workflows tailored to online sales for the UK communications firm.
Configuration focused on standard OpenCart modules including product catalog, shopping cart, checkout, and order management, using the OpenCart extension framework to support tax and shipping configuration typical of Shopping Cart Management implementations. Operational ownership is maintained by the internal WAUGHgroup team, who manage catalog updates, pricing, order processing, and storefront theming, and governance emphasized admin access controls and catalog-to-fulfillment workflow alignment so OpenCart remains the primary commerce platform on the WAUGHgroup website.
|
WAUGHgroup CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2014 | 2014 |
In 2014, WAUGHgroup implemented Oracle NetSuite CRM. The implementation used Oracle NetSuite CRM, a CRM solution, as a cloud-hosted SaaS deployment to centralize customer and prospect records and to reflect a compact multi-tenant architecture appropriate for a 10-person communications firm. Functional configuration emphasized contact and lead management, opportunity and pipeline tracking, activity logging, and basic sales reporting modules common to CRM deployments.
The rollout targeted sales and account management workflows across the organization, standardizing sales stages, account handoffs, and activity capture. Configuration relied on role-based access controls, a simplified data model suited to a small business, and workflow automation for lead assignment and follow-up reminders, enabling consistent operational processes for client services and commercial activities.
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at WAUGHgroup
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Managing Director | Director | Finance | |
|
|
|
Office Administrator | Manager | Finance | |
|
Apps Being Evaluated by WAUGHgroup Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||