Birmingham, 35244, AL,
United States
Waynes Technographics
Waynes Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Waynes and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 280 Waynes employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Waynes has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2019, Microsoft 365 for Collaboration in 2018, Zoominfo Platform for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Waynes is running and its propensity to invest more and deepen its relationship with Microsoft , Zoominfo , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Waynes revenues, which have grown to $33.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Waynes intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Waynes Tech Stack and Enterprise Applications
Waynes ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Microsoft Dynamics GP | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2019 | 2020 |
In 2019 Waynes implemented Microsoft Dynamics 365 for Finance and Operations as its primary ERP Financial system, replacing Microsoft Dynamics GP. The implementation positioned Microsoft Dynamics 365 for Finance and Operations as the finance backbone for Waynes Pest Control Services, supporting centralized ledger control and financial operations across the company finance function.
The deployment focused on core financial modules, with configuration and workflow support for General Ledger, reconciliations, month end close procedures, recurring and manual adjusting journal entries, Accounts Payable, Accounts Receivable, cash management and financial reporting. Microsoft Dynamics 365 for Finance and Operations was configured to support daily and weekly cash management routines and the Controller’s responsibilities for GL account maintenance and reconciliations.
The project included a migration of financial master data and transactional history from Microsoft Dynamics GP into Microsoft Dynamics 365 for Finance and Operations, aligning chart of accounts and historic balances to the new system. Operational scope centered on the finance organization in Birmingham, Alabama, and encompassed the Controller, the VP Finance, accounts payable, accounts receivable and financial analysis teams.
Governance and process changes emphasized month end close orchestration, standardized journal entry posting and distribution of monthly financial reports to management, with the Controller working closely with the VP Finance to operationalize reporting and reconciliation workflows. The implementation narrative reflects a category-aligned consolidation of transactional finance capabilities into Microsoft Dynamics 365 for Finance and Operations for Waynes, within the ERP Financial domain.
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Waynes Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Waynes implemented Microsoft 365 to support Collaboration across its professional services organization. The Microsoft 365 deployment centralized productivity and communication capabilities for employees and is referenced in the company website source, indicating public-facing integration with web contact and collaboration workflows. The implementation aligned Microsoft 365 Collaboration functionality with business functions such as project communication, client engagement, and internal knowledge sharing.
Configuration emphasized standard Microsoft 365 services including Exchange Online email, SharePoint document management, Microsoft Teams for chat and meetings, and Office desktop and web apps to enable document co-authoring and calendaring. Administrative controls and identity management features were applied to manage user provisioning and security across corporate accounts, while governance focused on role based access and content management policies. Microsoft 365 is surfaced on the Waynes website for customer interaction and internal collaboration touchpoints, connecting the Collaboration platform with public facing workflows.
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Waynes CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Waynes implemented Zoominfo Platform on their website. The deployment of Zoominfo Platform was executed as a web-embedded solution to support account-level prospecting and inbound capture for the firm.
The implementation uses Account Based Marketing functionality to provide account intelligence, contact and firmographic enrichment, intent signal capture, and web-based lead capture, aligning with standard Zoominfo Platform capabilities for account discovery and prioritization. Operational scope centers on the corporate website as the primary instrumentation point and on marketing and sales teams for lead routing and account targeting workflows, with governance focused on marketing operations and website instrumentation to operationalize account data into qualification and outreach processes.
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Waynes PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Waynes IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Waynes CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Waynes
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Waynes Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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