AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

WBC Tech Stack and Enterprise Applications

WBC ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite ERP ERP Financial ERP n/a 2006 2006
In 2006, WBC implemented Oracle NetSuite ERP as its ERP Financial solution for the finance and accounting function. The deployment centralized core financial processes for the 50 employee United Kingdom consumer packaged goods company, standardizing general ledger, accounts payable, accounts receivable, cash management, fixed assets and financial reporting within Oracle NetSuite ERP. Configuration work focused on chart of accounts rationalization, period close automation, UK tax and statutory reporting setup, and role based access controls to secure finance workflows. The implementation covered bookkeeping, billing and order to cash and procure to pay workflows, plus consolidated reporting capabilities, with governance defined around accounting policies, month end procedures and user access controls for the finance organization.
Payment Processing ERP 2021 2021
WBC Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Wix.com Legacy Wix.com Web Content Management Content Management n/a 2021 2021
In 2021, WBC implemented Wix.com as its Web Content Management platform to operate the corporate website at https://www.wbc-uk.com/. WBC Wix.com Web Content Management supports marketing and communications content for the United Kingdom based consumer packaged goods company with approximately 50 employees. The implementation centers on Wix.com native capabilities common to Web Content Management, including template-driven page design, content authoring and publishing, a centralized media library, SEO configuration and hosted site delivery. Governance is structured around marketing-led content ownership with role-based editing and staged publishing workflows to manage regular updates, and no external system integrators or third party integrations are specified in the source.
WBC PPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Citrix Legacy Citrix Podio Project Portfolio Management PPM n/a 2018 2018
In 2018, WBC implemented Citrix Podio as its Project Portfolio Management platform. The deployment uses Citrix Podio as a cloud hosted, browser accessible project management environment for the 50 person Consumer Packaged Goods firm based in the United Kingdom, with Citrix Podio surfaced on WBCs website to expose project workspaces and project information to internal stakeholders. Configuration emphasized core Project Portfolio Management capabilities including project planning, task management, portfolio dashboards, and lightweight workflow automation. Operational coverage consolidated project activity across functions such as product development, operations and marketing within WBCs UK operations, while governance centralized project records, standardized assignment and approval workflows, and established a single source of truth for project orchestration.

IT Decision Makers and Key Stakeholders at WBC

First Name Last Name Title Function Department Email Phone
Managing Director Director Finance
IT Manager Manager IT
Business Development Manager Manager Sales

Apps Being Evaluated by WBC Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from WBC IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the WBC digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD WBC Technographics
WBC is a Consumer Packaged Goods organization based in United Kingdom, with around 50 employees and annual revenues of $5.0 million.
WBC operates a diverse technology stack with applications such as Oracle NetSuite ERP, Wix.com and Citrix Podio, covering areas like ERP Financial, Web Content Management and Project Portfolio Management.
WBC has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Wix.com and Citrix.
WBC recently adopted applications including PayPal Enterprise in 2021, Wix.com in 2021 and Citrix Podio in 2018, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of WBC’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates WBC’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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