WD-40 Company
9715 Businesspark Avenue,
San Diego, 92131, CA,
United States
San Diego, 92131, CA,
United States
1 206-539-3000
Oil, Gas and Chemicals
WD-40 Company Technographics
WD-40 Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by WD-40 Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 540 WD-40 Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that WD-40 Company has purchased the following applications: Corcentric Accounts Payable Automation for AP Automation in 2014, Microsoft 365 for Collaboration in 2018, Marigold Emma Email for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems WD-40 Company is running and its propensity to invest more and deepen its relationship with Corcentric , Microsoft , Marigold or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing WD-40 Company revenues, which have grown to $516.4 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for WD-40 Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
WD-40 Company Tech Stack and Enterprise Applications
WD-40 Company ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Corcentric | Legacy | Corcentric Accounts Payable Automation | AP Automation | ERP | n/a | 2014 | 2014 |
In 2014, WD-40 Company implemented Corcentric Accounts Payable Automation using Corcentric COR360 to centralize and automate core AP workflows. The Corcentric Accounts Payable Automation deployment was scoped to the accounts payable and corporate finance function, with configuration aimed at electronic invoice intake and processing to replace manual invoice handling.
The implementation emphasized invoice capture and data extraction, automated approval routing, exception management, and transaction-level controls consistent with AP Automation capabilities. COR360 was configured for scalable workflow orchestration and rule-based automation to standardize approvals and reduce manual touch points across vendor invoice lifecycles.
Governance changes included standardizing AP workflows and centralizing processing rules to align approvals and exception escalation with corporate finance policies. WD-40 Company reported higher levels of efficiency and satisfaction with the solution and noted COR360 provided scalable automations and functionality comparable to those used by much larger enterprises.
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AP Automation | ERP |
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2012 | 2012 |
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WD-40 Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, WD-40 Company implemented Microsoft 365 to establish a cloud-based Collaboration and productivity platform. The Microsoft 365 deployment is categorized as Collaboration and is linked publicly to Office 365 Mail through the company website, confirming use of Office 365 Mail for corporate email flows.
The implementation centers on Microsoft 365 providing cloud email, productivity applications, and document collaboration capabilities to support corporate communications and internal collaboration. The environment is managed as a centralized Microsoft 365 tenant with tenant-level administration, user provisioning workflows, and collaboration governance controls, and the website integration with Office 365 Mail represents a direct operational connection between WD-40 Company web properties and Microsoft 365 mail services.
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WD-40 Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Marigold | Legacy | Marigold Emma Email | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021 WD-40 Company implemented Marigold Emma Email as its Marketing Automation platform, deploying the Marigold Emma Email instance alongside Emma Inc on the corporate website for subscriber capture and outbound messaging. The implementation centers on email program orchestration, positioning Marigold Emma Email to manage list segmentation, template-driven campaign creation, automated sending schedules, and basic reporting typical of Marketing Automation platforms.
Configuration work focused on campaign management and subscriber lifecycle controls, including template libraries, segmentation rules, automated workflows for subscription and consent handling, and campaign scheduling. Marigold Emma Email was configured to support personalized mailings and A B test capabilities in line with standard email marketing operations, providing the central email content and delivery engine.
Operational coverage is concentrated in marketing and communications, with the Marigold Emma Email deployment embedded on the website for form capture, consent collection, and list provisioning. Integrations are limited to the website touch points indicated, enabling web to email flows and newsletter sign up management, while other system integrations were not specified.
Governance was instituted around campaign approvals, subscriber data handling, and permission based sending, aligning process controls with email compliance and corporate communications workflows. The narrative reflects a focused Marketing Automation adoption using Marigold Emma Email to centralize email program management for WD-40 Company.
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WD-40 Company ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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WD-40 Company PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Quality Management | PLM and Engineering |
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2019 | 2019 |
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WD-40 Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at WD-40 Company
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Logistics and Customer Relations | Director | Supply Chain | |
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Director Customer Relations | Director | Customer Service | |
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Director of Customer and Channel Development | Director | Customer Service | |
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Apps Being Evaluated by WD-40 Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from WD-40 Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the WD-40 Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD WD-40 Company Technographics
WD-40 Company is a Oil, Gas and Chemicals organization based in United States,
with around 540 employees and annual revenues of $516.4 million.
WD-40 Company operates a diverse technology stack with applications such as
Corcentric Accounts Payable Automation, Microsoft 365 and Marigold Emma Email,
covering areas like AP Automation, Collaboration and Marketing Automation.
WD-40 Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Corcentric, Microsoft and Marigold.
WD-40 Company recently adopted applications including
Marigold Emma Email in 2021, Microsoft Azure Cloud Services in 2020 and MasterControl Deviation Management in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of WD-40 Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates WD-40 Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete WD-40 Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.