We simplify the Internet
1660 Tech Avenue, Unit 2 Mississauga,
Ontario, L4W 5S9, ON,
Canada
Ontario, L4W 5S9, ON,
Canada
1 -905AÂ678AÂ7588
Consumer Packaged Goods
We simplify the Internet Technographics
We simplify the Internet Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by We simplify the Internet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 We simplify the Internet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that We simplify the Internet has purchased the following applications: BombBomb Essentials for Audio Video and Web Conferencing in 2018, HubSpot CMS for Web Content Management in 2021, CallRail Call Tracking for Call Tracking and Recording in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems We simplify the Internet is running and its propensity to invest more and deepen its relationship with BombBomb , Google , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing We simplify the Internet revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for We simplify the Internet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
We simplify the Internet Tech Stack and Enterprise Applications
We simplify the Internet Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BombBomb | Legacy | BombBomb Essentials | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018 WSI implemented BombBomb Essentials on its corporate website to add hosted video messaging and playback capabilities. BombBomb Essentials is used as an Audio Video and Web Conferencing solution to embed video content and support customer-facing multimedia across the site, aligning with the companys digital marketing and customer engagement priorities.
The deployment focused on BombBomb Essentials core functionality, including in-browser video recording, hosted player embedding, and video messaging for outbound communications. Configuration emphasized web-embedded players and email-deliverable video links, with standard category-aligned features such as playback tracking and asset management configured to support ongoing content publication.
Operational coverage included marketing and customer engagement workflows, with the implementation scoped to the corporate website and the web-based channels that drive lead capture and client outreach. Governance centered on content ownership and publishing controls for hosted video assets, and the application was positioned to support ongoing web content strategies without introducing external implementation partner dependencies.
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Collaboration | Collaboration |
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2012 | 2012 |
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We simplify the Internet Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, WSI implemented HubSpot CMS for its public website. HubSpot CMS was deployed to meet WSI's Web Content Management needs and to centralize content publishing and digital experience for marketing and demand generation teams.
The HubSpot CMS implementation leverages template driven page construction, drag and drop content modules, global content snippets, forms and landing page management, and built in SEO and A B testing functionality. HubSpot CMS is used for content authoring, page staging and scheduled publishing, reflecting common Web Content Management workflows for editorial teams.
The deployment is operated within HubSpot's managed SaaS environment and is focused on the corporate site, supporting marketing and digital channels. Operational coverage centers on marketing and content operations, with the platform providing the primary web content delivery layer for the company.
Governance was structured around editorial workflows and role based access controls to align content approvals with marketing operations. Ongoing site ownership remains with marketing, with HubSpot CMS serving as the central Web Content Management application for WSI.
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We simplify the Internet CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2019 | 2019 |
In 2019, WSI implemented CallRail Call Tracking on its public website. CallRail Call Tracking is deployed as the company call analytics layer and is categorized under Call Tracking and Recording, instrumenting inbound phone leads that originate from web sessions.
The implementation configures standard call tracking capabilities, including dynamic number insertion to attribute calls to specific pages or campaigns, centralized management of tracking numbers, and capture of call detail records for attribution and analysis. The CallRail Call Tracking deployment is used to record session-level metadata and call timing, aligning web visitor activity with phone interactions.
Operational ownership for the CallRail Call Tracking instance aligns with marketing and sales functions, where tracked calls feed into lead handling workflows and reporting pipelines. Integration points are implemented at the website level and are designed to surface call attribution data into existing analytics and lead management processes without naming specific downstream systems.
Governance was instituted through CallRail account administration, including number pool management and user access controls, and configuration standards for attribution tags and reporting cadence. The rollout focused on embedding CallRail Call Tracking across site entry points to ensure consistent capture of inbound call signals for marketing measurement and sales follow up.
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CRM | CRM |
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2006 | 2006 |
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CRM | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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We simplify the Internet IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at We simplify the Internet
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Co-Founder and CEO | CXO | Finance | |
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VP Marketing | VP | Marketing | |
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VP Information Technology | VP | IT | |
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Apps Being Evaluated by We simplify the Internet Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from We simplify the Internet IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the We simplify the Internet digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD We simplify the Internet Technographics
We simplify the Internet is a Consumer Packaged Goods organization based in Canada,
with around 400 employees and annual revenues of $70.0 million.
We simplify the Internet operates a diverse technology stack with applications such as
BombBomb Essentials, HubSpot CMS and CallRail Call Tracking,
covering areas like Audio Video and Web Conferencing, Web Content Management and Call Tracking and Recording.
We simplify the Internet has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as BombBomb, HubSpot and CallRail.
We simplify the Internet recently adopted applications including
HubSpot CMS in 2021, HubSpot Ads in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of We simplify the Internet’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates We simplify the Internet’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete We simplify the Internet technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.