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Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Weather Channel Data, Technology Stack, and Enterprise Applications
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Culture Amp Legacy Culture Amp Employee Experience HCM n/a 2015 2015
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IBM Legacy IBM Watson Advertising Artificial Intelligence Marketing AI-Powered Application n/a 2016 2016
In 2016, The Weather Channel implemented IBM Watson Advertising in the Artificial Intelligence Marketing category. The engagement under IBM as vendor focused on product offering naming initiatives and solution development across The Weather Channel, IBM Watson Advertising and IBM Watson Media category brands, and it culminated in product launches at Advertising Week NYC and at the US Open Tennis. Deployments emphasized AI-driven audience modeling, contextual ad targeting, creative optimization, and campaign analytics, reflecting standard Artificial Intelligence Marketing capabilities. IBM Watson Advertising was configured to expose machine learning models and insights through API endpoints and a productized ad offering, enabling programmatic and editorial teams to operationalize targeting and creative decisions. Configuration work included mapping ad inventory and content taxonomies to AI features and embedding analytics into campaign workflows. Operational scope spanned product management, advertising sales, marketing, and media operations within The Weather Channel. Governance centered on naming, solution packaging, and coordinated external launch schedules to align product messaging with industry events. Public product launches at major industry events are recorded as explicit deliverables from the engagement.
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
MicroStrategy Legacy MicroStrategy ONE Analytics Analytics and BI Analytics and BI n/a 2014 2018
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2021 2021
Application Performance Management ITSM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2021 2021
IT Decision Makers and Key Stakeholders at Weather Channel
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Weather Channel Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Weather Channel Technographics

Weather Channel is a Media organization based in United States, with around 1100 employees and annual revenues of $200.0 million.

Weather Channel operates a diverse technology stack with applications such as Culture Amp, IBM Watson Advertising and MicroStrategy ONE Analytics, covering areas like Employee Experience, Artificial Intelligence Marketing and Analytics and BI.

Weather Channel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Culture Amp, IBM and MicroStrategy.

Weather Channel recently adopted applications including IBM Instana in 2021, Akamai mPulse in 2021 and Fastly in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Weather Channel’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Weather Channel’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Weather Channel technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.