Weather Channel
1001 Summit Boulevard, Floor 20,
Brookhaven, 30319, GA,
United States
Brookhaven, 30319, GA,
United States
1 978-983-6300
Media
Weather Channel Technographics
Weather Channel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Weather Channel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 Weather Channel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Weather Channel has purchased the following applications: Culture Amp for Employee Experience in 2015, IBM Watson Advertising for Artificial Intelligence Marketing in 2016, MicroStrategy ONE Analytics for Analytics and BI in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Weather Channel is running and its propensity to invest more and deepen its relationship with Culture Amp , IBM , MicroStrategy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Weather Channel revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Weather Channel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Weather Channel Tech Stack and Enterprise Applications
Weather Channel HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Culture Amp | Legacy | Culture Amp | Employee Experience | HCM | n/a | 2015 | 2015 |
In 2015, Weather Channel implemented Culture Amp as its Employee Experience platform. The deployment is provisioned on a branded vendor hosted instance at weather.cultureamp.com, establishing Culture Amp as the central tool for employee feedback and people analytics.
Configuration centers on core Employee Experience capabilities, including continuous engagement surveys, performance and review workflows, manager and peer feedback, and people analytics reporting. The Culture Amp implementation leverages platform-native survey and analytics modules to capture engagement and development signals across the employee lifecycle, and the application name Culture Amp is embedded in People Operations processes for measurement and insight.
Operational coverage is company wide across HR and People Operations for Weather Channel, supporting roughly 1100 employees in the United States. The instance is surfaced via the Weather Channel branded subdomain for direct employee access, survey distribution, and consolidated reporting within the Culture Amp environment.
Governance is structured with centralized People Operations administration, role based access controls, scheduled survey cadences, and manager level dashboards to drive local action planning. This positions Weather Channel Culture Amp Employee Experience to support HR driven engagement measurement and continuous performance management.
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Weather Channel AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Watson Advertising | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, The Weather Channel implemented IBM Watson Advertising in the Artificial Intelligence Marketing category. The engagement under IBM as vendor focused on product offering naming initiatives and solution development across The Weather Channel, IBM Watson Advertising and IBM Watson Media category brands, and it culminated in product launches at Advertising Week NYC and at the US Open Tennis.
Deployments emphasized AI-driven audience modeling, contextual ad targeting, creative optimization, and campaign analytics, reflecting standard Artificial Intelligence Marketing capabilities. IBM Watson Advertising was configured to expose machine learning models and insights through API endpoints and a productized ad offering, enabling programmatic and editorial teams to operationalize targeting and creative decisions. Configuration work included mapping ad inventory and content taxonomies to AI features and embedding analytics into campaign workflows.
Operational scope spanned product management, advertising sales, marketing, and media operations within The Weather Channel. Governance centered on naming, solution packaging, and coordinated external launch schedules to align product messaging with industry events. Public product launches at major industry events are recorded as explicit deliverables from the engagement.
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Weather Channel Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2014 | 2018 |
In 2014, Weather Channel deployed MicroStrategy ONE Analytics as its Analytics and BI platform to centralize enterprise reporting and analytics. The implementation used MicroStrategy v9.4.1 and v10 and was led from an Enterprise Business Intelligence Developer role, aligning the application to support cross functional analytics across editorial, product, advertising operations, and commercial teams.
MicroStrategy ONE Analytics was configured to provide a semantic metrics layer, governed dimensional models, operational dashboards, and self service reporting capabilities. The technical implementation integrated MicroStrategy with Microsoft SQL Server R8 and R12, Oracle R8, and Amazon Redshift for data persistence, and used Java and Python for data orchestration and automation of ingestion workflows.
Connectors and ingestion pipelines were established to bring analytics sources into the MicroStrategy ONE Analytics environment, explicitly including Omniture, App Annie, DFP, Operative One, and Salesforce. These integrations supported consolidated audience, mobile, ad serving, and revenue telemetry within the Analytics and BI platform, enabling unified reports for ad operations, product analytics, and sales enablement.
Governance and operationalization were centered on BI developer led metadata management, dashboard promotion processes, scheduled delivery, and access control to enforce data consistency and reporting discipline. This engagement positioned Weather Channel MicroStrategy ONE Analytics Analytics and BI to serve as the enterprise business intelligence backbone for the organization in the United States.
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Weather Channel ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Weather Channel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
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Content Delivery Network | IaaS |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Weather Channel
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
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VP: Consumer Research & Analytics, Location and Privacy Products | VP | R&D | |
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Director, Financial Reporting | Director | Finance | |
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Chief Information and Technology Officer | CXO | IT | |
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Apps Being Evaluated by Weather Channel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Weather Channel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Weather Channel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Weather Channel Technographics
Weather Channel is a Media organization based in United States,
with around 1100 employees and annual revenues of $200.0 million.
Weather Channel operates a diverse technology stack with applications such as
Culture Amp, IBM Watson Advertising and MicroStrategy ONE Analytics,
covering areas like Employee Experience, Artificial Intelligence Marketing and Analytics and BI.
Weather Channel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Culture Amp, IBM and MicroStrategy.
Weather Channel recently adopted applications including
IBM Instana in 2021, Akamai mPulse in 2021 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Weather Channel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Weather Channel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Weather Channel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.