Brookhaven, 30319, GA,
United States
Weather Channel Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Weather Channel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 Weather Channel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Weather Channel has purchased the following applications: Culture Amp for Employee Experience in 2015, IBM Watson Advertising for Artificial Intelligence Marketing in 2016, MicroStrategy ONE Analytics for Analytics and BI in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Weather Channel is running and its propensity to invest more and deepen its relationship with Culture Amp , IBM , MicroStrategy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Weather Channel revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Weather Channel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Culture Amp | Legacy | Culture Amp | Employee Experience | HCM | n/a | 2015 | 2015 |
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Watson Advertising | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, The Weather Channel implemented IBM Watson Advertising in the Artificial Intelligence Marketing category. The engagement under IBM as vendor focused on product offering naming initiatives and solution development across The Weather Channel, IBM Watson Advertising and IBM Watson Media category brands, and it culminated in product launches at Advertising Week NYC and at the US Open Tennis.
Deployments emphasized AI-driven audience modeling, contextual ad targeting, creative optimization, and campaign analytics, reflecting standard Artificial Intelligence Marketing capabilities. IBM Watson Advertising was configured to expose machine learning models and insights through API endpoints and a productized ad offering, enabling programmatic and editorial teams to operationalize targeting and creative decisions. Configuration work included mapping ad inventory and content taxonomies to AI features and embedding analytics into campaign workflows.
Operational scope spanned product management, advertising sales, marketing, and media operations within The Weather Channel. Governance centered on naming, solution packaging, and coordinated external launch schedules to align product messaging with industry events. Public product launches at major industry events are recorded as explicit deliverables from the engagement.
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2014 | 2018 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
|
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|
|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
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|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
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