West Bromwich Albion Football Club
The Hawthorns Halfords Lane,
West Bromwich, B71 4LF,
United Kingdom
West Bromwich, B71 4LF,
United Kingdom
44 87 1271-1100
Leisure and Hospitality
West Bromwich Albion Football Club Technographics
West Bromwich Albion Football Club Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by West Bromwich Albion Football Club and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 221 West Bromwich Albion Football Club employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that West Bromwich Albion Football Club has purchased the following applications: ELCA Secutix S-360 for Reservation and Booking Management in 2021, Microsoft 365 for Collaboration in 2021, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems West Bromwich Albion Football Club is running and its propensity to invest more and deepen its relationship with ELCA , Microsoft , Host Europe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing West Bromwich Albion Football Club revenues, which have grown to $201.3 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for West Bromwich Albion Football Club intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
West Bromwich Albion Football Club Tech Stack and Enterprise Applications
West Bromwich Albion Football Club ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ELCA | Legacy | ELCA Secutix S-360 | Reservation and Booking Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, West Bromwich Albion Football Club deployed ELCA Secutix S-360 on its public website to manage ticketing, seat reservations and matchday admissions. ELCA Secutix S-360 serves as the club's Reservation and Booking Management platform, handling online ticket sales, event scheduling and customer account access for supporters. The implementation positions the application as the primary online booking channel for commercial and matchday inventory.
The deployment emphasizes standard Reservation and Booking Management capabilities, including a booking engine, interactive seat maps, event inventory control, pricing tiers and an e-commerce checkout flow. Configuration work focused on event-level inventory and ticketing workflows, customer account registration and mobile ticket issuance to support both advance sales and day-of-match booking. The ELCA Secutix S-360 implementation on the website includes administrative modules for ticket operations and promotional price management.
Operationally the system is integrated into the club website front-end for public sales and is used by ticketing, commercial and matchday operations teams. Governance reflects centralized booking workflows and role-based access for operations and marketing to manage allocations, promotions and access policies. The narrative captures West Bromwich Albion Football Club, ELCA Secutix S-360, Reservation and Booking Management and the primary business function of online ticketing and reservations.
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West Bromwich Albion Football Club Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, West Bromwich Albion Football Club deployed Microsoft 365 for Collaboration. The club is using Microsoft 365 on their website and for internal collaboration across administrative, commercial, and matchday coordination functions. Microsoft 365 serves as the primary Collaboration platform for email, document sharing, and team communication.
Deployment centered on cloud first Microsoft 365 services, with core capabilities provisioned for Exchange Online email, Microsoft Teams for meetings and chat, SharePoint and OneDrive for document management, and Office applications for productivity. Configuration included tenant level provisioning and standard collaboration workflows such as shared document libraries, team spaces, and real time coauthoring. The Microsoft 365 deployment supports content and collaboration workflows that surface through the club website.
Operational governance is aligned to Microsoft 365 administrative controls, encompassing role based access management, tenant administration, and data protection settings common to Collaboration deployments. The implementation scope covers club operations and staff collaboration across internal functions, and the Microsoft 365 account is visible in the club web properties indicating organization wide provisioning of the service. Microsoft 365 is restated here as the application consolidating Collaboration across West Bromwich Albion Football Club.
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West Bromwich Albion Football Club IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, West Bromwich Albion Football Club deployed Microsoft Azure Cloud Services to host its public website. The deployment uses Microsoft Azure Cloud Services in the Application Hosting and Computing Services category to provide web application hosting, scalable compute, and managed platform services for the club's digital presence, centralizing web delivery and media hosting for the official site.
The implementation leverages category-typical capabilities such as managed web app hosting, autoscaling compute, object storage for media assets, content delivery optimization, and platform monitoring and security services to support content availability and administrative workflows. Operational scope is focused on the club website and associated web operations, and governance aligns with standard cloud practices including resource grouping, identity and access controls, and monitoring to manage uptime and operational change within the Application Hosting and Computing Services environment.
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at West Bromwich Albion Football Club
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by West Bromwich Albion Football Club Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from West Bromwich Albion Football Club IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the West Bromwich Albion Football Club digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD West Bromwich Albion Football Club Technographics
West Bromwich Albion Football Club is a Leisure and Hospitality organization based in United Kingdom,
with around 221 employees and annual revenues of $201.3 million.
West Bromwich Albion Football Club operates a diverse technology stack with applications such as
ELCA Secutix S-360, Microsoft 365 and Microsoft Azure Cloud Services,
covering areas like Reservation and Booking Management, Collaboration and Application Hosting and Computing Services.
West Bromwich Albion Football Club has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ELCA and Microsoft.
West Bromwich Albion Football Club recently adopted applications including
ELCA Secutix S-360 in 2021, Microsoft 365 in 2021 and Microsoft Azure Cloud Services in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of West Bromwich Albion Football Club’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates West Bromwich Albion Football Club’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete West Bromwich Albion Football Club technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.