Münster, 48155,
Germany
Westfleisch Technographics
Westfleisch Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Westfleisch and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7000 Westfleisch employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Westfleisch has purchased the following applications: Microsoft 365 for Collaboration in 2019, CleverReach for Marketing Automation in 2021, Usercentrics Consent Management Platform (CMP) for Governance, Risk and Compliance in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Westfleisch is running and its propensity to invest more and deepen its relationship with Microsoft , CleverReach , Usercentrics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Westfleisch revenues, which have grown to $2.86 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Westfleisch intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Westfleisch Tech Stack and Enterprise Applications
Westfleisch Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Westfleisch implemented Microsoft 365 to provide Collaboration capabilities across the organization. Westfleisch Microsoft 365 Collaboration supports core business functions for internal communications, document sharing, and team coordination across corporate and operational groups.
Microsoft 365 at Westfleisch is implemented using the suite's collaboration capabilities, including cloud email and calendaring, real-time team chat and meetings, intranet and document libraries, and user file storage and synchronization. These Microsoft 365 capabilities enable common collaboration workflows such as co-authoring, version control, content publishing, and scheduled meeting orchestration.
Public site artifacts show Microsoft 365 is used on Westfleisch's website, indicating a web facing deployment of Microsoft 365 services alongside internal collaboration tools. Operational coverage appears enterprise wide across corporate functions and operational teams, aligning Westfleisch Microsoft 365 Collaboration with typical collaboration architectures for large manufacturing organizations.
|
Westfleisch CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CleverReach | Legacy | CleverReach | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021 Westfleisch implemented CleverReach on its website to support Marketing Automation. CleverReach is deployed as the companys web-facing email and subscription channel, linking site-based opt-in mechanisms to centralized campaign execution.
The deployment focuses on web-embedded subscription forms, email campaign delivery, contact list management and campaign automation capabilities that are typical of the Marketing Automation category. CleverReach is configured to manage newsletter distribution and targeted email workflows, with tracking and basic campaign analytics feeding marketing decisioning.
Operational ownership is centered on marketing and communications, using the website as the primary execution point for customer and stakeholder messaging. Governance emphasis in the implementation is on consent capture and list management consistent with German data protection expectations, with processes structured around web opt-ins and marketing contact segmentation.
|
Westfleisch TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Usercentrics | Legacy | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | TRM | n/a | 2021 | 2021 |
In 2021 Westfleisch deployed the Usercentrics Consent Management Platform (CMP) to standardize website consent capture and preference management. The Usercentrics Consent Management Platform (CMP) was embedded on the corporate website as the primary consent interface, establishing a clear Governance, Risk and Compliance layer for customer facing data collection.
Configuration centered on common CMP capabilities, including a consent banner, granular consent categories and a user-facing preference center, consent lifecycle management and audit logging. The implementation used client side deployment patterns to control script execution based on consent state, and included cookie categorization, purpose mapping and consent revocation workflows configured through the Usercentrics console.
Operational ownership was organized across marketing, IT and legal functions to centralize consent records and support compliance related workflows. Governance controls were implemented through role based administration, policy versioning and documented cookie classification processes, aligning Westfleisch, Usercentrics Consent Management Platform (CMP), Governance, Risk and Compliance for privacy and marketing operations.
|
Westfleisch IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Backup as a Service (BaaS) | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Disaster Recovery as a Service (DRaaS) | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Network Virtualisation | IaaS |
|
2016 | 2016 |
|
IT Decision Makers and Key Stakeholders at Westfleisch
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
CIO | CXO | Finance | |
|
|
|
Head of IT Infrastructure | Director | IT | |
|
|
|
Network and System Administrator | Manager | IT | |
|
Apps Being Evaluated by Westfleisch Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||