Whataburger
300 Concord Plaza Dr,
San Antonio, 78216, TX,
United States
San Antonio, 78216, TX,
United States
1 210-979-8032
Retail
Whataburger Technographics
Whataburger Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Whataburger and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 43000 Whataburger employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Whataburger has purchased the following applications: Oracle JD Edwards EnterpriseOne for ERP Financial in 2015, Avature CRM for Candidate Relationship Management in 2018, SoundHound Houndify AI Platform for Cognitive Computing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Whataburger is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Avature or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Whataburger revenues, which have grown to $3.34 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Whataburger intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Whataburger Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle JD Edwards EnterpriseOne | ERP Financial | ERP Financial Management | n/a | 2015 | 2018 |
In 2015, Whataburger implemented Oracle JD Edwards EnterpriseOne as its ERP Financial platform to standardize corporate financial management across the organization. The implementation was positioned to support finance and benefits administration workflows while serving finance teams across the United States.
Oracle JD Edwards EnterpriseOne was configured to deliver core ERP Financial capabilities including general ledger, accounts payable, accounts receivable, fixed assets, cash management, and financial reporting. The configuration emphasized bookkeeping, period close orchestration, and centralized financial master data consistent with ERP Financial functional expectations.
The JD Edwards environment is part of a broader HR and benefits technology footprint, with Whataburger administering employee benefits using multiple HRIS systems including JD Edwards EnterpriseOne. Integrations focused on finance to HR reconciliations and benefits costing flows so payroll and benefits charges could be reflected in enterprise financials.
Governance centered on centralized financial controls and coordinated finance and HR processes to support benefits accounting and month end close, with rollout targeted at corporate finance, benefits administration, and shared services teams. Operational ownership resided with finance and HR stewards, aligning chart of accounts and benefits chargeback workflows to the Oracle JD Edwards EnterpriseOne implementation.
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Expense Management | ERP Financial Management |
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2016 | 2016 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2018 | 2018 |
In 2018, Whataburger deployed Avature CRM as a Candidate Relationship Management solution on its public careers site. Avature CRM is embedded at whataburger.avature.net and acts as the primary candidate capture and engagement layer for the company, linking career-site interactions to a centralized candidate repository to support recruiting and employer branding efforts.
The implementation configures career-site capture, candidate profiling and segmentation, campaign-driven communications, and configurable workflows for candidate lifecycle management, reflecting standard Candidate Relationship Management capabilities. Operational ownership sits with Talent Acquisition and recruiting functions, and governance emphasizes standardized communication workflows, requisition handoffs, and candidate data hygiene to maintain consistent candidate engagement on the public careers site.
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Core HR | HCM |
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2015 | 2015 |
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Core HR | HCM |
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2020 | 2020 |
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Learning and Development | HCM |
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2013 | 2013 |
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Payroll Tax Compliance | HCM |
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2023 | 2023 |
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Recruiting | HCM |
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2019 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2013 | 2013 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SoundHound Inc. | Legacy | SoundHound Houndify AI Platform | Cognitive Computing | AI-Powered Application | n/a | 2024 | 2024 |
In 2024, Whataburger implemented SoundHound Houndify AI Platform as a Cognitive Computing deployment to add conversational AI capabilities to its restaurant operations. The engagement aligns with SoundHound's customer momentum in restaurants, where the vendor reports working with over 30% of the top 20 quick-service restaurant brands and expanding across notable chains including Whataburger.
The SoundHound Houndify AI Platform implementation centers on core Cognitive Computing modules, including real-time speech to intent processing, natural language understanding with an intent taxonomy, conversational dialogue management, and text to speech for voice responses. Configuration work focused on intent modeling, slot filling and contextual session management to support multi-turn ordering and customer interaction workflows, with model versioning and automated testing pipelines to manage updates.
Architecturally the deployment is described as a cloud-first conversational platform with low-latency edge enablement for in-restaurant voice interfaces and drive-thru channels, supporting API-based integration patterns and SDKs for distributed devices. Operational scope spans Whataburger restaurant customer touchpoints where voice and conversational AI are relevant, and the platform is instrumented to provide event level telemetry and conversational logs for ongoing refinement.
Governance for the rollout emphasized centralized intent governance, rollout phasing for incremental channel activation, and cross-functional workflows between product, operations and voice design teams to manage utterance training and policy changes. SoundHound Houndify AI Platform is positioned in this implementation as the primary Cognitive Computing layer for conversational engagement across Whataburger restaurants.
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Predictive Analytics | AI-Powered Application |
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2024 | 2024 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2013 | 2018 |
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Data Warehouse | Analytics and BI |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2024 | 2024 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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Product Information Management | eCommerce |
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2023 | 2023 |
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Shipping Management | eCommerce |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2015 | 2015 |
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Customer Loyalty | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Data Warehouse Appliance | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Whataburger
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Whataburger Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Whataburger Technographics
Whataburger is a Retail organization based in United States,
with around 43000 employees and annual revenues of $3.34 billion.
Whataburger operates a diverse technology stack with applications such as
Oracle JD Edwards EnterpriseOne, Avature CRM and SoundHound Houndify AI Platform,
covering areas like ERP Financial, Candidate Relationship Management and Cognitive Computing.
Whataburger has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Avature and SoundHound Inc..
Whataburger recently adopted applications including
SoundHound Houndify AI Platform in 2024, Fourth AI Platform in 2024 and MadCap Xyleme LMS in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Whataburger’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Whataburger’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Whataburger technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.