Whoop, Inc.
1325 Boylston Street,
Boston, 2215, MA,
United States
Boston, 2215, MA,
United States
1 617-670-1074
Consumer Packaged Goods
Whoop, Inc. Technographics
Whoop, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Whoop, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 330 Whoop, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Whoop, Inc. has purchased the following applications: ProfitWell Metrics for Subscription and Recurring Billing in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Shopify Plus for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Whoop, Inc. is running and its propensity to invest more and deepen its relationship with ProfitWell , Google , Shopify or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Whoop, Inc. revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Whoop, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Whoop, Inc. Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ProfitWell | Legacy | ProfitWell Metrics | Subscription and Recurring Billing | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Whoop, Inc. implemented ProfitWell Metrics on their website. ProfitWell Metrics was embedded at the site level to capture subscription and billing events and to centralize subscription telemetry under a Subscription and Recurring Billing capability. The deployment structure used web instrumentation feeding ProfitWell's analytics platform, consolidating customer lifecycle signals and recurring revenue event capture into a single external metrics layer. This approach established a persistent feed of subscription activity for downstream analysis and reporting.
The implementation emphasized Subscription and Recurring Billing functional workflows including MRR tracking, churn and cohort analysis, retention monitoring, and customer lifecycle dashboards delivered by ProfitWell Metrics. Operational coverage targeted finance, revenue operations, and product analytics teams, aligning subscription telemetry with billing and monetization decision processes. Governance focused on standardized event instrumentation on the website and centralized reporting using ProfitWell Metrics to support recurring billing reconciliation and subscription health monitoring, with workflow changes directed at how subscription events are captured and validated for analysis.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Whoop, Inc. adopted Google Workspace (Formerly Google G-Suite) for Collaboration. The deployment uses Google Workspace as a cloud native SaaS suite providing core Collaboration capabilities including Gmail for corporate email, Calendar for scheduling, Google Drive and shared Drives for document storage, Docs Sheets and Slides for real time document collaboration, and Google Meet for video conferencing, with administrative control surfaced through the Google Workspace Admin console.
The implementation is positioned as a company wide Collaboration platform supporting cross functional teams across product, marketing, operations and support, with account and domain provisioning managed via the Admin console and role based administrative controls enforcing sharing policies. Google Workspace (Formerly Google G-Suite) supports standard collaboration workflows such as concurrent editing, file sharing and meeting orchestration, and is governed through centralized user provisioning and policy configuration to maintain consistency of collaboration and communications across Whoop, Inc.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify Plus | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, Whoop, Inc. implemented Shopify Plus to run their public website. Shopify Plus is deployed as the company eCommerce platform for storefront operations and web sales.
The deployment uses Shopify Plus to manage the online storefront, catalog and SKU management, checkout and payment flows, and order processing typical of eCommerce platforms. Operational management and content updates are handled through the Shopify Plus administrative interface, centralizing site merchandising and commerce configuration on the hosted platform.
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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CRM | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Whoop, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Whoop, Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Whoop, Inc. IT executives and key decision makers. This section highlights Whoop, Inc.'s latest recorded technology evaluations, including Oracle Retail Xstore Point-of-Service for Point Of Sale on 2026-03-06. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Whoop, Inc. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Whoop, Inc. Technographics
Whoop, Inc. is a Consumer Packaged Goods organization based in United States,
with around 330 employees and annual revenues of $100.0 million.
Whoop, Inc. operates a diverse technology stack with applications such as
ProfitWell Metrics, Google Workspace (Formerly Google G-Suite) and Shopify Plus,
covering areas like Subscription and Recurring Billing, Collaboration and eCommerce.
Whoop, Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ProfitWell, Google and Shopify.
Whoop, Inc. recently adopted applications including
commercetools Commerce in 2024, Zoominfo Platform in 2023 and Shopify in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Whoop, Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Whoop, Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Whoop, Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.