Wibra Technographics
Wibra Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Wibra and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Wibra employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wibra has purchased the following applications: Apple Pay for Payment Processing in 2022, Microsoft 365 for Collaboration in 2019, WooCommerce for eCommerce in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wibra is running and its propensity to invest more and deepen its relationship with Apple , Microsoft , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wibra revenues, which have grown to $170.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wibra intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Wibra Tech Stack and Enterprise Applications
Wibra ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2022 | 2022 |
In 2022, Wibra implemented Apple Pay on its website to enable Apple wallet payments through its ecommerce checkout. The deployment focused on web payment acceptance on Wibra.nl and positioned Apple Pay as an additional online payment method for retail customers in the Netherlands.
The Apple Pay integration used Apple Pay on the web capabilities, adding the Apple Pay button and browser payment sheet into the site checkout flow. Configuration work included domain merchant validation, certificate provisioning, and mapping of Apple Pay payment tokens into the online payment flow, leveraging device-based authentication and tokenization as core functional elements of the Payment Processing integration.
Operationally the Apple Pay implementation was embedded into Wibra's existing ecommerce checkout and order processing workflows, routing payment tokens to the merchant payment processor and gateway for authorization and settlement. Coverage included online retail operations, ecommerce customer service for checkout support, and payment reconciliation in back-office finance workflows.
Governance around the rollout emphasized merchant validation steps, checkout UX updates, and updates to payments acceptance policy to include Apple Pay, with coordination between ecommerce product owners and payments operations. The narrative restates Apple Pay and aligns Wibra Apple Pay Payment Processing with ecommerce checkout and payments acceptance for enterprise search and knowledge graph clarity.
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Wibra Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Wibra implemented Microsoft 365 as its primary Collaboration platform across the organization. The deployment was adopted to centralize productivity and employee collaboration for the Dutch retail chain with approximately 700 employees, and Microsoft 365 is visible in public site metadata and service indicators on the Wibra website.
The Microsoft 365 configuration emphasized standard collaboration modules, including Exchange Online for enterprise email, SharePoint Online for intranet and document management, OneDrive for endpoint file sync, Microsoft Teams for chat and meetings, and the Office desktop and web applications for authoring. Tenant level controls and Microsoft 365 security and compliance capabilities were applied to align permissions and data handling with corporate policies, reflecting typical Collaboration category governance patterns.
Operational coverage extended across corporate functions and retail operations within Wibra, supporting business functions such as internal communications, merchandising coordination, HR collaboration, and finance document workflows. The implementation used cloud first tenancy for user provisioning and content collaboration, enabling consistent access to shared sites and team workspaces under the Microsoft 365 suite.
Governance was structured around centralized tenant administration, role based access and managed site provisioning, paired with staged user enablement to drive adoption across departments. The rollout emphasized configuration of compliance controls and collaboration workflows in Microsoft 365 to standardize document lifecycle and cross functional communication without specifying third party implementation partners.
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Wibra eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Wibra implemented WooCommerce to provide eCommerce capabilities on its public website. Wibra deployed WooCommerce, a solution from Automattic, as the primary storefront and transaction layer for online retail operations.
The implementation leverages WooCommerce native functionality for product catalog management, product detail pages, shopping cart and checkout, and order management to support online merchandising and customer purchase workflows. Operational scope centers on the Wibra website and supports online sales, merchandising, marketing, and site operations teams, with the platform serving as the central eCommerce system for the retailer.
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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Wibra CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Wibra IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Wibra
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Wibra Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Wibra IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Wibra digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Wibra Technographics
Wibra is a Retail organization based in Netherlands,
with around 700 employees and annual revenues of $170.0 million.
Wibra operates a diverse technology stack with applications such as
Apple Pay, Microsoft 365 and WooCommerce,
covering areas like Payment Processing, Collaboration and eCommerce.
Wibra has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Microsoft and Automattic.
Wibra recently adopted applications including
Apple Pay in 2022, WooCommerce in 2022 and WooCommerce Product Recommendations in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Wibra’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Wibra’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Wibra technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.