Bath, 14810, NY,
United States
Wilkins Rv Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Wilkins Rv and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 470 Wilkins Rv employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wilkins Rv has purchased the following applications: InteractRV CMS for Content Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wilkins Rv is running and its propensity to invest more and deepen its relationship with InteractRV or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wilkins Rv revenues, which have grown to $146.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wilkins Rv intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| InteractRV | Legacy | InteractRV CMS | Content Management | Content Management | n/a | 2024 | 2024 |
In 2024, Wilkins Rv implemented InteractRV CMS, deploying a Content Management application to support an industry specific website and digital marketing for its multiple locations in New York. The project focused on a unified InteractRV CMS driven website and content management layer to increase visibility of online inventory and to improve lead capture and transparency across retail operations.
InteractRV CMS was configured to manage site content, dealer inventory presentation and digital marketing content, with integrated lead capture workflows and inventory feed handling consistent with Content Management implementations. The deployment served Wilkins Rv retail and marketing functions across its multiple locations, providing a centralized editorial and inventory publishing workflow and a consumer facing website front end.
Operational governance emphasized content publishing controls and inventory transparency to support sales and marketing teams, with staged rollout across dealership sites in New York. Outcomes reported in the case study include a 52 percent increase in leads and a 42 percent increase in traffic within the first month, reflecting improved lead capture and inventory visibility from the InteractRV CMS implementation.
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