Wirral Council
51 Brighton Street,
Wallasey, CH44 8ED,
United Kingdom
Wallasey, CH44 8ED,
United Kingdom
44 15 1691-8039
Government
Wirral Council Technographics
Wirral Council Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Wirral Council and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Wirral Council employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wirral Council has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2022, Oracle Cloud HCM for Core HR in 2022, GumGum for Artificial Intelligence Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wirral Council is running and its propensity to invest more and deepen its relationship with Oracle , Zellis , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wirral Council revenues, which have grown to $1.41 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wirral Council intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Wirral Council Tech Stack and Enterprise Applications
Wirral Council ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Oracle E-Business Suite | Oracle Cloud ERP | ERP Financial | ERP | Namos Solutions | 2022 | 2023 |
In 2022, Wirral Council initiated deployment of Oracle Cloud ERP as its primary ERP Financial system, moving from a prior Oracle E-Business Suite environment to a cloud-native Oracle Cloud ERP landscape. The Oracle Finance system entered operational service from 1 April 2023, establishing the council on a consolidated cloud financial platform intended to centralize core financial processes across council finance and revenue functions.
The implementation of Oracle Cloud ERP included core financial modules such as general ledger, accounts payable, accounts receivable, asset management, and cash management, with configuration to support automated routine processing and financial reporting. The council leveraged Oracle Cloud ERP capabilities for compliance with accounting standards and for embedded analytics to support decision making, aligning system configuration to public sector financial controls and auditability requirements.
Integrations were formalized using the Justransform integration platform supplied to the council, provisioned as one initial connection and three subsequent connections for enterprise application interoperability. Operational integrations explicitly implemented include electronic Direct Debit instruction enablement to banks, a Making Tax Digital integration component to automate MRB submissions to HMRC, and automated processing logic for Construction Industry Scheme deductions. Support services cover ticketed resolution for Oracle Cloud ERPM and call-off time based service days to maintain integration and transaction flows.
Governance and supplier arrangements were set through a Director of Finance decision to directly award a contract to Namos Solutions via the G Cloud 14 framework, following expiry of the incumbent maintenance contract on 31 March 2025. The Namos Solutions contract begins 1 April 2025 for two years at an overall contract price of £172,958, delivering base support, call off service days, Justransform connection work, and the specified integration and compliance components. Use of internal staff was considered but found to lack the capacity and specific skills required, prompting continuation of external technical support for Oracle Cloud ERP.
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Wirral Council HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Zellis ResourceLink | Oracle Cloud HCM | Core HR | HCM | n/a | 2022 | 2022 |
In 2022, Wirral Council implemented Oracle Cloud HCM as its Core HR platform to deliver HR and payroll capabilities across the organisation. The decision followed a January 2021 SmartBusiness Project Board determination that on-prem support for Zellis ResourceLink was being withdrawn, prompting a two phased programme where Finance moved to Oracle Cloud Fusion in 2021/22 and HR/Payroll was shifted to Oracle Cloud HCM in phase 2.
The Oracle Cloud HCM implementation focused on Core HR and payroll functionality, including employee master records, position and absence management, payroll processing workflows, and transactional HR services typical of a Core HR application. Configuration work emphasized standard cloud HR data models and role based access controls, with process automation applied to HR case management and payroll run orchestration consistent with public sector staffing processes.
Integrations were explicit between the HCM deployment and the earlier Finance move to Oracle Cloud Fusion as part of the two phased programme, enabling financial HR cost allocation and payroll accounting flows. The programme involved consolidation of HR and payroll activity previously held in Zellis ResourceLink into Oracle Cloud HCM, supporting council wide HR and payroll administration for roughly 4,000 employees across the United Kingdom.
Governance was driven by the SmartBusiness Project Board, which approved a staged rollout approach during 2021, and Members approved a revised programme budget in Q3 20/21. The original programme budget was revised from £10 million down to £4.9 million as part of the decision to phase Finance and HR separately, and that revised funding profile underpinned the 2022 Oracle Cloud HCM deployment.
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Employee Self Service | HCM |
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2021 | 2021 |
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Payroll | HCM |
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2022 | 2022 |
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Wirral Council AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Wirral Council deployed GumGum on its public website to introduce Artificial Intelligence Marketing capabilities for onsite advertising and content-level contextualization. The deployment placed GumGum within the council web estate to target ad placements and surface contextually relevant messaging to site visitors.
The implementation configured GumGum contextual advertising and visual intelligence features to analyze page content, employ semantic classification, and prioritize creative that aligns with page-level context, reflecting standard capabilities of Artificial Intelligence Marketing platforms. Campaign setup emphasized page-level targeting rules, creative placement controls, and automated decisioning to select suitable inventory.
Integration was executed through site ad tags and content signal ingestion, enabling GumGum to operate across council web pages and collect contextual signals without requiring backend system integrations. Operational coverage focused on resident-facing sections of the website, allowing contextual ad and message delivery alongside municipal content.
Governance centered on editorial control of contextual placements and alignment with web privacy and consent mechanisms, requiring coordination between web publishing teams and advertising operations. The rollout required consent-aware tag configuration and review workflows to manage placement visibility and ongoing monitoring of contextual targeting logic.
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Wirral Council Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Wirral Council Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Wirral Council Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Document Management | Content Management |
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2015 | 2015 |
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Wirral Council CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Wirral Council EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2022 | 2023 |
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Wirral Council PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2015 | 2015 |
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Wirral Council PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Wirral Council IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Wirral Council
| First Name | Last Name | Title | Function | Department | Phone | |
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Assistant Director of Finance & Investment | Director | Finance | |
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Information Management Officer | Manager | IT | |
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Senior Procurement Officer | Director | Procurement | |
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Finance Business Partner | Manager | Finance | |
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Finance Officer | Manager | Finance | |
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Senior Finance Manager Strategy, Policy and Financial Management | Manager | Finance | |
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Senior Finance Manager | Manager | Finance | |
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Assistant Finance Business Partner | Manager | Finance | |
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Procurement Officer | Manager | Procurement | |
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Head of ICT & Digital | Director | Finance | |
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Director of Resources | Director | Finance | |
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Director of Finance | Director | Finance | |
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Head of Transformation | Director | Finance | |
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Strategic Programme Manager | Manager | IT | |
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Chnage Programme Manager | Manager | Finance | |
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Systems Team Manager | Manager | IT | |
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Business Systems Manager | Manager | IT | |
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Systems Lead Officer | Manager | IT | |
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Director of Finance | Director | Finance | |
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Apps Being Evaluated by Wirral Council Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Wirral Council IT executives and key decision makers. This section highlights Wirral Council's latest recorded technology evaluations, including Zebra MotionWorks Enterprise for Real-Time Transportation Visibility on 2025-06-24. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Wirral Council digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-06-24 | Wirral Council | Evaluated | Zebra Technologies | Zebra MotionWorks Enterprise | Real-Time Transportation Visibility | SCM |
FAQ - APPS RUN THE WORLD Wirral Council Technographics
Wirral Council is a Government organization based in United Kingdom,
with around 4000 employees and annual revenues of $1.41 billion.
Wirral Council operates a diverse technology stack with applications such as
Oracle Cloud ERP, Oracle Cloud HCM and GumGum,
covering areas like ERP Financial, Core HR and Artificial Intelligence Marketing.
Wirral Council has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and GumGum.
Wirral Council recently adopted applications including
Oracle Cloud ERP in 2022, Oracle Cloud HCM in 2022 and Oracle Cloud HCM Payroll in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Wirral Council’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Wirral Council’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Wirral Council technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.