Seoul, 04788,
South Korea
Wisetracker Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Wisetracker and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Wisetracker employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Wisetracker has purchased the following applications: Channel for Chatbots and Conversational AI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Wisetracker for Marketing Analytics in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Wisetracker is running and its propensity to invest more and deepen its relationship with Channel , Google , Wisetracker or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Wisetracker revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Wisetracker intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Channel | Legacy | Channel | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wisetracker | Legacy | Wisetracker | Marketing Analytics | CRM | n/a | 2017 | 2017 |
In 2017, Wisetracker deployed Wisetracker on its website, implementing a Marketing Analytics solution for site-level measurement. Deployment used client-side tagging and page-level instrumentation to capture page views and user events, centralizing behavioral data within the Wisetracker application. The implementation targeted marketing and product analytics use cases for the company's web properties.
Configuration focused on event tracking, sessionization, conversion funnels, segmentation and dashboarding, with the Wisetracker application providing real-time reporting and cohort analysis consistent with Marketing Analytics functionality. Operational ownership is maintained within the internal marketing and analytics function, which manages tag configuration and dashboard access for campaign measurement and user behavior analysis. Governance practices emphasize consolidated tagging, event naming consistency and dashboard access controls to ensure reliable site analytics.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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