Woburn Enterprises
Estate Office Park Street,
Milton Keynes, MK17 9PG,
United Kingdom
Milton Keynes, MK17 9PG,
United Kingdom
44 15 2529-0333
Retail
Woburn Enterprises Technographics
Woburn Enterprises Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Woburn Enterprises and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 265 Woburn Enterprises employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Woburn Enterprises has purchased the following applications: Microsoft 365 for Collaboration in 2018, Optimizely Search & Navigation (ex Episerver Find) for Application, Web and Enterprise Search in 2022, CustomerMinds Which50 for Customer Engagement in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Woburn Enterprises is running and its propensity to invest more and deepen its relationship with Microsoft , Optimizely , CIVIC Computing or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Woburn Enterprises revenues, which have grown to $35.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Woburn Enterprises intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Woburn Enterprises Tech Stack and Enterprise Applications
Woburn Enterprises Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Woburn Enterprises implemented Microsoft 365 as its primary collaboration platform. The implementation is referenced as being used on their website and aligns with the Collaboration category for cloud based productivity and communications.
The Microsoft 365 deployment encompasses core collaboration modules that are standard for the platform, including Exchange Online for hosted email, SharePoint Online for content and intranet capabilities, OneDrive for Business for personal cloud storage, Microsoft Teams for real time communication, and Azure Active Directory for identity and access management. Configuration emphasis is on document collaboration, shared workspaces, calendar and email routing, and browser based access that supports front end website integration as noted in the site source.
Operational coverage focuses on retail business functions such as corporate communications, merchandising coordination, store support, and back office productivity for an organization of approximately 265 employees. Governance activity centers on centralized tenant administration, user provisioning and role based access controls within Microsoft 365, plus content management and information lifecycle workflows consistent with Collaboration platform practice.
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Woburn Enterprises Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | Optimizely Search & Navigation (ex Episerver Find) | Application, Web and Enterprise Search | Content Management | n/a | 2022 | 2022 |
In 2022, Woburn Enterprises implemented Optimizely Search & Navigation (ex Episerver Find) on their public website. Woburn Enterprises adopted Optimizely Search & Navigation as their Application, Web and Enterprise Search capability to support on site product and content discovery and to centralize eCommerce search workflows.
The implementation focused on standard search and merchandising capabilities, including indexed product and site content, faceted navigation, autocomplete and typeahead, relevance tuning and merchandising controls. Optimizely Search & Navigation was configured to surface product results and category content, with relevance rules, synonyms and search query handling set up to support retail search experiences and catalog lookup.
Operationally the deployment is embedded in the website front end and used by eCommerce and merchandising teams to manage search campaigns and relevance. Governance centered on content and merchandising workflows for search configuration and indexing cadence, with analytics feeds from search activity used to inform ongoing tuning of relevance and merchandising rules.
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Web Content Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Woburn Enterprises CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CustomerMinds | Legacy | CustomerMinds Which50 | Customer Engagement | CRM | n/a | 2018 | 2018 |
In 2018, Woburn Enterprises deployed CustomerMinds Which50 as a Customer Engagement application on its public website. The implementation positions CustomerMinds Which50 as the primary web-level engagement engine for the retailer, capturing onsite interactions to support targeted customer experiences.
The site deployment aligns with common Customer Engagement capabilities, including real-time visitor profiling, audience segmentation, onsite personalization, campaign orchestration and behavioral analytics. Configuration and instrumentation are consistent with client-side tagging and a data layer feeding event signals into CustomerMinds Which50 to enable targeted messaging, product recommendations and conversion tracking. The narrative reinforces the application name CustomerMinds Which50 as the operating solution for web engagement.
Operational scope centers on marketing and ecommerce business functions, supporting campaign management, merchandising and customer lifecycle orchestration for the UK site. Governance and rollout considerations for CustomerMinds Which50 would typically include web change control, tag governance and privacy compliance workflows with cross-functional ownership by marketing and digital teams. The source does not disclose any named integrations or implementation partners.
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Marketing Automation | CRM |
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2012 | 2012 |
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Woburn Enterprises ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Woburn Enterprises IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Woburn Enterprises
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Woburn Enterprises Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Woburn Enterprises IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Woburn Enterprises digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Woburn Enterprises Technographics
Woburn Enterprises is a Retail organization based in United Kingdom,
with around 265 employees and annual revenues of $35.7 million.
Woburn Enterprises operates a diverse technology stack with applications such as
Microsoft 365, Optimizely Search & Navigation (ex Episerver Find) and CustomerMinds Which50,
covering areas like Collaboration, Application, Web and Enterprise Search and Customer Engagement.
Woburn Enterprises has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Optimizely and CustomerMinds.
Woburn Enterprises recently adopted applications including
Optimizely Search & Navigation (ex Episerver Find) in 2022, Cloudflare CDN in 2022 and CIVIC Ffora in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Woburn Enterprises’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Woburn Enterprises’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Woburn Enterprises technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.