WSI
400 Minuteman Road,
Andover, 1810, MA,
United States
Andover, 1810, MA,
United States
1 AÂ 978-983-6300
Consumer Packaged Goods
WSI Technographics
WSI Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by WSI and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 WSI employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that WSI has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2019, Oracle NetSuite CRM for CRM in 2012, Amazon SES for Transactional Email in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems WSI is running and its propensity to invest more and deepen its relationship with Cisco Systems , Google , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing WSI revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for WSI intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
WSI Tech Stack and Enterprise Applications
WSI Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019, WSI deployed Cisco Webex Meetings to provide integrated conferencing capabilities for its corporate and customer-facing workflows. Cisco Webex Meetings is implemented on WSI's website and classified as Audio Video and Web Conferencing. The deployment serves a mid-sized consumer packaged goods organization with approximately 250 employees and focuses on supporting marketing, sales, and client engagement interactions.
Configuration emphasizes browser-based join, scheduled and ad hoc video and audio conferencing, screen sharing, recording, and meeting scheduling, reflecting standard Audio Video and Web Conferencing functional workflows. The Webex implementation is embedded into public web pages to enable client demos and external meetings, while also supporting internal collaboration through corporate user provisioning and access controls. Governance centers on meeting-level permissions and web widget management to control public access and maintain consistent meeting configuration.
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Collaboration | Collaboration |
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2012 | 2012 |
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WSI CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2012 | 2012 |
In 2012, WSI implemented Oracle NetSuite CRM as its centralized customer relationship platform. The implementation standardized customer and opportunity records across the company's Consumer Packaged Goods operations, aligning sales and marketing data in a single system of record.
Oracle NetSuite CRM was configured to support contact and account management, opportunity and pipeline management, sales force automation, activity tracking, and dashboard reporting. The deployment included role based access controls and workflow automation to enforce standardized sales stages and lead qualification processes, leveraging the CRM's native configuration and customization capabilities.
Operational scope focused on sales, marketing, and account management teams within WSI's US operations, consolidating fragmented customer data into Oracle NetSuite CRM and enabling shared reporting and forecasting workflows. Governance and rollout emphasized centralized data ownership, standardized record definitions, and user training to drive adoption across commercial functions.
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Customer Experience | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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WSI PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SES | Transactional Email | PaaS | n/a | 2017 | 2017 |
In 2017 WSI implemented Amazon SES for Transactional Email. WSI integrated Amazon Simple Email Service, Amazon SES, with its public website to handle customer-facing transactional workflows such as account notifications, confirmations, and automated site-driven messages, using Amazon Web Services as the vendor for email delivery.
The implementation focused on standard Transactional Email capabilities, provisioning verified sending identities, SMTP credentials and API access, and building reusable templates for event-driven content. Configuration included setting up bounce and complaint handling, suppression list management, and authentication controls including SPF and DKIM to support reliable programmatic sending and message authenticity.
Operational governance emphasized centralized sending policies, automated processing of delivery events and bounces, and embedding send logic into the web application layer so transactional messages are generated directly from site workflows. Amazon Simple Email Service, Amazon SES, functions as WSI's core Transactional Email engine for website-driven customer communications.
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WSI IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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WSI CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at WSI
| First Name | Last Name | Title | Function | Department | Phone | |
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President | CXO | Finance | |
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Director IT | Director | Finance | |
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Vice President of Corporate Marketing | VP | Marketing | |
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Apps Being Evaluated by WSI Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from WSI IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the WSI digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD WSI Technographics
WSI is a Consumer Packaged Goods organization based in United States,
with around 250 employees and annual revenues of $30.0 million.
WSI operates a diverse technology stack with applications such as
Cisco Webex Meetings, Oracle NetSuite CRM and Amazon SES,
covering areas like Audio Video and Web Conferencing, CRM and Transactional Email.
WSI has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, Oracle and Amazon Web Services (AWS).
WSI recently adopted applications including
Salesforce Sales Cloud in 2021, Okta Identity Cloud in 2021 and IBM Cloud (formerly IBM Bluemix and IBM SoftLayer) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of WSI’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates WSI’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete WSI technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.