X-1
130 W. Union St.,
Pasadena, 91103, CA,
United States
Pasadena, 91103, CA,
United States
1 AÂ 877-999-1347
Consumer Packaged Goods
X-1 Technographics
X-1 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by X-1 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 X-1 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that X-1 has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Microsoft 365 for Collaboration in 2019, Hubspot CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems X-1 is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing X-1 revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for X-1 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
X-1 Tech Stack and Enterprise Applications
X-1 ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, X-1 implemented Oracle NetSuite ERP to centralize its core accounting and financial processes under the ERP Financial category. The deployment focused on enabling a small enterprise finance stack appropriate for a 50 person consumer packaged goods firm, aligning the application to company financial operations and reporting timelines.
The Oracle NetSuite ERP configuration emphasized standard ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, billing and revenue management, fixed asset tracking, cash management, and consolidated financial reporting. Configuration work included chart of accounts rationalization, automated period close workflows, approval routing for payables and receivables, and role based access controls to enforce segregation of duties.
Operational scope covered the finance and accounting functions, supporting order to cash and procure to pay financial workflows across the United States organization. Governance was organized around centralized financial controls and phased rollout across finance teams, with documented processes for month end close and financial reconciliation using Oracle NetSuite ERP.
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X-1 Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, X-1 deployed Microsoft 365 to support Collaboration across its 50 person Consumer Packaged Goods organization. X-1 uses Microsoft 365 on their website and as the primary cloud platform for corporate communication, document collaboration and employee productivity.
The Microsoft 365 implementation includes Exchange Online email, SharePoint Online intranet and document libraries, Microsoft Teams for chat and meetings, and OneDrive for Business for user file sync and storage. Configuration focused on mailbox provisioning, SharePoint site architecture and Teams channel design to align collaboration spaces with marketing, sales and operations workflows.
Architecture is based on a single cloud Microsoft 365 tenant with Azure Active Directory providing identity and access management and Microsoft Intune used for endpoint and device policy enforcement. Tenant level administration manages authentication, license assignment and conditional access rules to control external sharing and secure collaboration.
Operational rollout was scoped to core business functions including marketing, sales and supply chain with centralized governance for license management and data retention. Governance and process work emphasized retention policies, external sharing controls and user onboarding practices to establish collaborative governance for site and team lifecycle.
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X-1 CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, X-1 implemented Hubspot CRM to centralize customer and lead data for CRM. The deployment embeds Hubspot CRM on X-1s website to capture leads using HubSpot forms and the HubSpot tracking script, feeding contact and company records into a unified CRM repository and supporting marketing lead capture and sales follow up.
Configuration emphasizes contact management, deal pipeline configuration, activity logging, and built in marketing email and automation capabilities consistent with CRM functionality. Operational scope covers marketing and sales workflows for the U S based CPG business, with governance through defined lifecycle stages, lead routing rules, pipeline stages, and role based access to standardize qualification and handoff between marketing and sales.
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Customer Support | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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X-1 ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2020 | 2020 |
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X-1 PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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X-1 IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at X-1
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President and CEO | CXO | Finance | |
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Vice President of Operations | VP | Operations | |
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Senior Vice President of Product Marketing and Strategy | VP | Marketing | |
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Apps Being Evaluated by X-1 Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from X-1 IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the X-1 digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD X-1 Technographics
X-1 is a Consumer Packaged Goods organization based in United States,
with around 50 employees and annual revenues of $30.0 million.
X-1 operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Hubspot CRM,
covering areas like ERP Financial, Collaboration and CRM.
X-1 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and HubSpot.
X-1 recently adopted applications including
Hubspot Marketing Automation in 2021, Salesforce Sales Cloud in 2021 and Hubspot CRM in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of X-1’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates X-1’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete X-1 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.