AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Xeinadin Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Bright SG Legacy BrightBooks ERP Financial ERP Financial Management n/a 2024 2024
In 2024 Xeinadin implemented BrightBooks as part of Bright's integrated accounting suite for ERP Financial operations across its UK and Ireland practice. The deployment centered on centralized bookkeeping and accounts production to standardize financial workflows for the professional services firm. BrightBooks was configured alongside BrightAccountsProduction and Dext Prepare to provide end to end accounting, source document capture, and accounts pack production. Functional capabilities implemented included bank rules and AI assisted bank transaction matching in BrightBooks, automated trial balance transfer routines into BrightAccountsProduction, and source ingestion and preparation via Dext Prepare. The implementation integrated source capture and bookkeeping flows to reduce duplicate data entry and to address Irish taxation requirements within the UK & Ireland operational footprint. Operational coverage explicitly targeted the UK and Ireland practice, aligning bookkeeping, reconciliation, and accounts production processes across those jurisdictions. Governance emphasis was placed on standardizing accounts production workflows and reconciliation checkpoints, with BrightBooks' bank rules and AI assisted matching delivering faster reconciliation and reported reductions in time spent on trial balance transfers according to the vendor case study. The rollout prioritized module level configuration and process orchestration to embed the ERP Financial tooling into existing finance and accounts production practices.
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SafeHR Legacy SafeHR Pefformance Management Performance and Goal Management HCM n/a 2023 2023
In 2023 Tyrrell Accountants implemented SafeHR Pefformance Management to centralize holiday and absence tracking and to introduce a structured appraisal capability. The system went live for internal use in April 2023 and was provisioned as a partner offering to clients in the United Kingdom, aligning the firm and its client services under a single Performance and Goal Management platform. The SafeHR Pefformance Management deployment emphasized holiday and absence management modules and the appraisal and performance review workflows. Configuration work focused on appraisal cadence, configurable review forms, absence policy enforcement, manager approval routing, and role based HR administration, enabling managers and HR administrators to execute reviews and leave processes within the Performance and Goal Management category. Operational coverage includes the firm s internal HR and talent retention activities and the delivery of HR services to its SME clients across the UK. Governance and rollout centered on assigning review ownership to line managers, defining client service processes for partner offerings, and phasing onboarding beginning with internal users in April 2023. Tyrrell Accountants reports use of the appraisal features to help retain staff and to provide HR services to clients.
AI Development
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
OpenAI Legacy OpenAI GPT-4 Generative AI Platforms AI Development n/a 2024 2024
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2021 2021
Collaboration Collaboration 2022 2022
Collaboration Collaboration 2023 2023
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Web Content Management Content Management 2023 2023
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2021 2021
Marketing Analytics CRM 2023 2023
Marketing Analytics CRM 2024 2024
Marketing Automation CRM 2021 2021
Marketing Automation CRM 2023 2023
Marketing Automation CRM 2024 2024
Marketing Automation CRM 2024 2024
Sales Automation, CRM, Sales Engagement CRM 2024 2024
Tag Management CRM 2021 2021
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2025 2025
IT Service Management ITSM 2023 2023
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2018 2018
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2025 2025
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2023 2023
Secure Email Gateways (SEGs) CyberSecurity 2023 2023
IT Decision Makers and Key Stakeholders at Xeinadin
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Xeinadin Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Xeinadin Technographics

Xeinadin is a Professional Services organization based in United Kingdom, with around 2500 employees and annual revenues of $210.0 million.

Xeinadin operates a diverse technology stack with applications such as BrightBooks, SafeHR Pefformance Management and OpenAI GPT-4, covering areas like ERP Financial, Performance and Goal Management and Generative AI Platforms.

Xeinadin has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Bright SG, SafeHR and OpenAI.

Xeinadin recently adopted applications including New Relic APM in 2025, Cloudflare CDN in 2025 and BrightBooks in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Xeinadin’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Xeinadin’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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