San Marcos, 78666, TX,
United States
Yellowbird Foods Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Yellowbird Foods and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Yellowbird Foods employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Yellowbird Foods has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2019, LiveHelpNow Live Chat for Chatbots and Conversational AI in 2021, GoDaddy Webmail for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Yellowbird Foods is running and its propensity to invest more and deepen its relationship with Oracle , Apple , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Yellowbird Foods revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Yellowbird Foods intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Intuit Quickbooks Enterprise | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2019 | 2019 |
In 2019, Yellowbird Foods implemented Oracle NetSuite ERP as its ERP Financial system, converting financial operations from Intuit QuickBooks Enterprise. The deployment established Oracle NetSuite ERP as the central cloud financial platform for the company, bringing core accounting under a single, cloud-native system aligned to the ERP Financial category.
Configuration work focused on standard financial modules and workflows consistent with ERP Financial implementations. The project included general ledger setup and chart of accounts rationalization, accounts payable and accounts receivable configuration, bank reconciliation workflows, and financial reporting configuration. Data conversion activities included mapping and migrating transactional histories and opening balances from Intuit QuickBooks Enterprise into NetSuite, and configuring role based access and approval workflows to support month end close and auditability.
Operational scope centered on the finance and accounting function within the 30 person organization, with rollout activities oriented to core bookkeeping, billing and payables processes. Governance changes emphasized standardized accounting policies and user permission controls within NetSuite, and the team gained experience with the conversion of QuickBooks to NetSuite ERP system through data validation, end user training, and process alignment during the cutover.
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Subscription and Recurring Billing | ERP Financial Management |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveHelpNow | Legacy | LiveHelpNow Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Yellowbird Foods deployed LiveHelpNow Live Chat on its corporate website as a customer-facing messaging channel. The implementation places LiveHelpNow Live Chat within the Chatbots and Conversational AI category and is focused on real-time customer service and website engagement for a small consumer packaged goods operator.
The deployment centers on a browser-based chat widget and agent console, configured with canned responses, proactive chat invitations, offline contact capture, and transcript logging to support the company s customer support workflow. Configuration work included setting up response templates, chat handling policies, and administrative access controls so the customer service and marketing roles can monitor sessions and manage conversational routing and reporting. LiveHelpNow Live Chat is used to instrument live conversations and basic conversational analytics on the site, aligning the Chatbots and Conversational AI capability with Yellowbird Foods customer support operations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Yellowbird Foods deployed GoDaddy Webmail as its primary Collaboration application on its corporate domain and website. The deployment provides domain-based email inboxes and browser-accessible webmail for the company’s approximately 30 employees, supporting core business communications across marketing, operations, and customer outreach. GoDaddy Webmail is surfaced on their website to host mailboxes, manage contacts, and deliver standard webmail features to internal users.
Implementation work centered on provisioning user mailboxes, configuring domain DNS records for email routing, and administering accounts through the GoDaddy Webmail console, using Collaboration capabilities such as inbox management, sending and receiving messages, basic spam filtering, and contact folders. Operational governance is organized around centralized account administration and mailbox lifecycle processes, with internal IT oversight for account creation, password management, and domain settings. The configuration aligns the public website domain with GoDaddy Webmail to maintain a branded email presence for Yellowbird Foods.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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