YMCA of the Greater Twin Cities
651 Nicollet Mall #500,
Minneapolis, 55402, MN,
United States
Minneapolis, 55402, MN,
United States
1 612-465-0450
Non Profit
YMCA of the Greater Twin Cities Technographics
YMCA of the Greater Twin Cities Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by YMCA of the Greater Twin Cities and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 YMCA of the Greater Twin Cities employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that YMCA of the Greater Twin Cities has purchased the following applications: Bright Pattern Call Center AI and Bot Assistance for Chatbots and Conversational AI in 2021, Hotjar for Customer Experience in 2020, New Relic APM for Application Performance Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems YMCA of the Greater Twin Cities is running and its propensity to invest more and deepen its relationship with Bright Pattern , Contentsquare , ServiceNow or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing YMCA of the Greater Twin Cities revenues, which have grown to $144.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for YMCA of the Greater Twin Cities intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
YMCA of the Greater Twin Cities Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bright Pattern | Legacy | Bright Pattern Call Center AI and Bot Assistance | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, YMCA of the Greater Twin Cities implemented Bright Pattern Call Center AI and Bot Assistance in the Chatbots and Conversational AI category to modernize its CRM and customer-service operations. The deployment targeted contact center workflows and routine task automation across customer service and membership support functions, positioning conversational AI as the primary channel for initial user interactions and inquiry triage.
The Bright Pattern Call Center AI and Bot Assistance implementation included configuration of virtual agents and automated interaction flows consistent with Chatbots and Conversational AI capabilities, orchestration of conversational scripts, and rule-based escalation to human agents. Configuration work focused on automating routine tasks and case creation, embedding conversational logic into CRM workflows, and enabling agent assist features to reduce manual routing and repetitive work.
Integrations were implemented to tightly connect the contact center platform with ServiceNow for ticketing and case lifecycle management, Microsoft Dynamics for CRM record updates and membership data synchronization, and Microsoft Teams for agent collaboration and live handoffs. Operational flows centralized around bots handling initial intent detection, automated updates to Microsoft Dynamics, ServiceNow ticket generation on escalation, and Teams-based agent takeover for complex interactions.
Governance centered on aligning contact center automation with existing customer-service processes and CRM ownership, with phased rollout to validate automation rules and escalation paths. The CRM/customer-service deployment delivered about $36,000 in direct savings within months and carried a projected seven-month payback, and the use of bots and virtual agents is inferred from the reported automation and efficiency outcomes.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, YMCA of the Greater Twin Cities deployed Hotjar on its public website as a Customer Experience tool to capture qualitative user behavior and on-page feedback. The Hotjar implementation uses the application’s client-side instrumentation to record session replays, generate heatmaps, capture funnel interactions, and collect on-site feedback, aligning with common Customer Experience functionality for behavioral analysis and UX research.
The deployment supports digital marketing and web experience teams, providing page-level insights across the YMCA of the Greater Twin Cities site for iterative UX and content decisions. Governance around Hotjar focuses on consent-aware configuration, data retention settings, and internal review workflows to surface recordings and feedback for product and communications stakeholders, enabling structured review and prioritization of user experience issues.
|
|
|
|
|
Customer Support | CRM |
|
2020 | 2020 |
|
|
|
|
|
Data Management Platform | CRM |
|
2020 | 2020 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2020 | 2020 |
In 2020, YMCA of the Greater Twin Cities implemented New Relic APM to instrument and monitor performance on their public website. The deployment centers on New Relic APM as an Application Performance Management solution, explicitly tied to website-level application monitoring rather than broader platform or infrastructure tooling.
The implementation uses New Relic APM capabilities such as language-specific APM agents for transaction tracing, real-time performance metrics, error and exception analytics, and centralized dashboarding. Configuration appears focused on application-level telemetry, including request and response timing, slow transaction identification, and trace capture to support root cause analysis for web application issues.
Operationally the New Relic APM rollout covers web operations and engineering teams responsible for the YMCA of the Greater Twin Cities website, providing continuous instrumentation of the web application stack. Governance is expressed through centralized dashboards and alerting workflows to support incident investigation and release monitoring, with the New Relic APM instance serving as the primary Application Performance Management feed for site performance visibility.
|
|
|
|
|
IT Service Management | ITSM |
|
2020 | 2020 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2023 | 2023 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Data Loss Prevention | CyberSecurity |
|
2019 | 2019 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at YMCA of the Greater Twin Cities
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by YMCA of the Greater Twin Cities Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD YMCA of the Greater Twin Cities Technographics
YMCA of the Greater Twin Cities is a Non Profit organization based in United States,
with around 2000 employees and annual revenues of $144.0 million.
YMCA of the Greater Twin Cities operates a diverse technology stack with applications such as
Bright Pattern Call Center AI and Bot Assistance, Hotjar and New Relic APM,
covering areas like Chatbots and Conversational AI, Customer Experience and Application Performance Management.
YMCA of the Greater Twin Cities has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Bright Pattern, Contentsquare and New Relic.
YMCA of the Greater Twin Cities recently adopted applications including
Lumen Cloud (ex CenturyLink) in 2023, Lumen CDN in 2023 and Bright Pattern Call Center AI and Bot Assistance in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of YMCA of the Greater Twin Cities’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates YMCA of the Greater Twin Cities’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete YMCA of the Greater Twin Cities technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.