Yotpo
400 Lafayette Street,
New York, 10003, NY,
United States
New York, 10003, NY,
United States
1 646-977-7959
Professional Services
Yotpo Technographics
Yotpo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Yotpo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Yotpo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Yotpo has purchased the following applications: Appcues for Digital Adoption in 2017, InfiniGrow for Artificial Intelligence Marketing in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Yotpo is running and its propensity to invest more and deepen its relationship with Appcues , SignalHire , InfiniGrow or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Yotpo revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Yotpo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Yotpo Tech Stack and Enterprise Applications
Yotpo HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appcues | Legacy | Appcues | Digital Adoption | HCM | n/a | 2017 | 2017 |
In 2017, Yotpo implemented Appcues as a Digital Adoption solution on its public website. The deployment embeds the Appcues client snippet into site pages to deliver in-browser guidance and user experiences without heavy engineering involvement, and Yotpo uses Appcues to support customer onboarding and feature announcement workflows on its web presence.
Appcues was configured to deliver guided tours, modal announcements, contextual tooltips, and onboarding checklists using the Appcues visual flow builder to create and iterate content. The setup leverages user segmentation and event-driven triggers typical of Digital Adoption platforms, and it surfaces usage analytics within the Appcues interface to inform iterative flow design and experimentation.
Operational ownership was organized around product and customer success teams who author and publish flows through Appcues, coordinating with marketing on messaging and timing. This governance positions Appcues as a Digital Adoption layer that aligns Yotpo Appcues Digital Adoption with customer onboarding, self service activation, and feature adoption workflows on the website.
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Talent Sourcing | HCM |
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2023 | 2023 |
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Yotpo AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| InfiniGrow | Legacy | InfiniGrow | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, Yotpo deployed InfiniGrow to provide marketing attribution and ROI reporting for its marketing and CRM function in the United States. The InfiniGrow implementation targeted campaign measurement, pipeline attribution and revenue focused reporting across Yotpo's marketing organization.
InfiniGrow was configured to deliver multi touch attribution, campaign level cost to win reporting, conversion funnel analysis and centralized ROI dashboards, leveraging Artificial Intelligence Marketing capabilities for attribution modeling and automated reporting. The deployment aligned attribution workflows with marketing and CRM process owners to enable consistent measurement of spend to pipeline outcomes.
Operational scope covered marketing and CRM teams in the United States, with rollout oriented around campaign and pipeline reporting use cases. According to InfiniGrow's customer story Yotpo experienced a 50% reduction in cost per win and a 17% shorter sales cycle.
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Yotpo Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Yotpo deployed Google Workspace (Formerly Google G-Suite) to provide Collaboration capabilities under the yotpo.com domain. Google Workspace was provisioned as a cloud SaaS tenant managed through Google and used to centralize email, calendar, and document collaboration for the company.
The deployment included core collaboration modules such as Gmail, Calendar, Drive, Docs, Sheets, Slides, Meet, and the Google Admin console. Configuration work focused on mailbox routing, shared drives for team content, collaborative editing workflows, and account provisioning aligned with corporate email identities.
Operational coverage spans Yotpo's corporate teams in the United States and supports business functions including product management, engineering, sales, marketing, and customer support. User access and role assignment are administered through the Google Admin console and integrated domain management tied to yotpo.com.
Governance practices emphasize domain level policies for data sharing, retention controls, and administrative delegation to IT and security teams using Google Workspace (Formerly Google G-Suite) native controls. The implementation positions Yotpo to use Collaboration tooling for internal communications and document lifecycle management.
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Yotpo Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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Yotpo eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2014 | 2014 |
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Yotpo CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Customer Data Platform | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2012 | 2012 |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2025 | 2025 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation, Sales Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2019 | 2019 |
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Yotpo ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Incident Management | ITSM |
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2018 | 2018 |
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Yotpo TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Yotpo PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Yotpo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Yotpo CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Yotpo
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Yotpo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Yotpo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Yotpo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Yotpo Technographics
Yotpo is a Professional Services organization based in United States,
with around 800 employees and annual revenues of $100.0 million.
Yotpo operates a diverse technology stack with applications such as
Appcues, InfiniGrow and Google Workspace (Formerly Google G-Suite),
covering areas like Digital Adoption, Artificial Intelligence Marketing and Collaboration.
Yotpo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Appcues, InfiniGrow and Google.
Yotpo recently adopted applications including
Troopr Enjo in 2025, SignalHire in 2023 and InfiniGrow in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Yotpo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Yotpo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Yotpo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.