YouGov plc
50 Featherstone Street,
London, EC1Y 8RT,
United Kingdom
London, EC1Y 8RT,
United Kingdom
44 20 7012-6000
Professional Services
YouGov plc Technographics
YouGov plc Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by YouGov plc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1650 YouGov plc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that YouGov plc has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2007, Sage People (ex Fairsail) for Core HR in 2020, Oracle NetSuite CRM for CRM in 2007 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems YouGov plc is running and its propensity to invest more and deepen its relationship with Oracle , Sage , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing YouGov plc revenues, which have grown to $280.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for YouGov plc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
YouGov plc Tech Stack and Enterprise Applications
YouGov plc ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2007 | 2008 |
In 2007, YouGov plc deployed Oracle NetSuite ERP to support an aggressive international expansion strategy, implementing a cloud-first ERP Financial platform to synchronize financial, sales, CRM and project processes across its business. The implementation responded to a requirement for rapid integration of acquired companies while avoiding the cost and complexity of global on-premise systems, positioning Oracle NetSuite ERP as the unified operational backbone.
The deployment centered on NetSuite OneWorld as the consolidation and multi-entity ledger layer, supplemented by NetSuite CRM, NetSuite Revenue Recognition and NetSuite SuiteProjects to provide PSA functionality and project-level financial controls. Configuration work focused on multi-currency financial consolidation, revenue recognition rules, and project resource tracking to create a single version of the truth across finance, sales and project management functions within the ERP Financial category.
Oracle NetSuite ERP replaced a previous financial application stack that included Sage, and was configured to support rapid roll-up and operational integration of acquisitions across multiple regions. Operational coverage extended to global subsidiaries, supporting 14 currencies and 10 languages while enabling consolidation and reporting across more than 31 offices in 21 countries and facilitating the integration of eight acquired companies across Europe, the United States and Asia.
Governance and process changes included centralized financial consolidation and standardized project accounting workflows, shortening budget cycle timelines and tightening resource utilization tracking. Since the 2007 deployment YouGov reported revenue growth alongside limited administrative headcount increase, a reduction in the annual budget cycle by two weeks, and ongoing use of Oracle NetSuite ERP for unified financial, sales, customer and project visibility.
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Subscription and Recurring Billing | ERP |
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2007 | 2008 |
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YouGov plc HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage People (ex Fairsail) | Core HR | HCM | n/a | 2020 | 2021 |
In 2020 YouGov plc implemented Sage People (ex Fairsail) as its Core HR system to centralize HRIS, approvals, and pay review workflows. The deployment focused on HR and business operations, with configuration work managed in partnership between HR and Global IT and governance led by the internal HRIS reporting team.
Sage People (ex Fairsail) was configured to support core HR data, automated workflows, and talent administration workflows, including an automated annual pay review process and an HR Increase Request application for salary approvals. The implementation also aligned HRIS processes with business process automation practices, standardizing data capture and approval routing to reduce manual steps in HR operations.
Integrations were implemented where required, with timesheet data from employee time capture integrated into Power BI for executive reporting on profitability, revenue recognition, and resource utilisation. Process standardization extended to adjacent business systems, with project management features and resource allocation processes designed to operate alongside Salesforce and NetSuite for Client Services project records and revenue recognition workflows.
Governance changes included central ownership by the business operations and HRIS reporting teams, standard operating procedures for pay review and increase approvals, and rollout of the timesheet and approval workflows across operational teams globally. Reported outcomes from these changes included a 25 percent reduction in HR process time, a 40 percent reduction in annual pay review process time, a 50 percent reduction in salary approval time via the Increase Request app, and improvements to project efficiency and delivery timelines through integrated time and resource controls.
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YouGov plc CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2007 | 2008 |
In 2007, YouGov plc deployed Oracle NetSuite CRM as part of a broader NetSuite OneWorld rollout to support rapid international expansion and to unify customer and project workflows. The implementation targeted the CRM category and aimed to provide synchronized financials, sales, CRM and project processes across the business to support growth through acquisition and organic expansion.
The solution bundle included NetSuite OneWorld, Oracle NetSuite CRM, NetSuite Revenue Recognition and NetSuite SuiteProjects, creating a unified cloud architecture that combined customer relationship management with professional services automation and consolidated financial controls. Configuration emphasized shared master records for customers and projects, PSA time and resource tracking through SuiteProjects, and revenue accounting workflows via NetSuite Revenue Recognition.
The deployment used NetSuite OneWorld capabilities to provide multi-subsidiary consolidation, and it was configured to operate across multiple currencies and languages, supporting 14 currencies and 10 languages while servicing offices globally. Operational coverage extended across the companys international footprint, enabling a single version of the truth across two dozen offices and later supporting expansion to 31 offices in 21 countries, with integration of acquired entities into the same cloud tenant.
Governance and process changes centered on centralized financial reporting and a consolidated budget cycle, with the platform enabling tighter project resource monitoring and cross-functional visibility for sales, finance and delivery teams. Reported outcomes included the ability to integrate eight acquired companies, tracking project resource utilization across the business, a reduction of two weeks from the annual budget cycle and continued revenue growth while adding a small number of administrative staff.
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation, Sales Automation | CRM |
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2021 | 2021 |
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YouGov plc ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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YouGov plc TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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YouGov plc IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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YouGov plc CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at YouGov plc
| First Name | Last Name | Title | Function | Department | Phone | |
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President, YouGov America | CXO | Finance | |
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CEO BrandIndex | CXO | Marketing | |
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Head of Finance | Director | Finance | |
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Head of Finance Systems | Director | IT | |
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Senior Management Accountant | Manager | Finance | |
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Head of UK & IE Product Team, Client Services (Success) | Director | Customer Service | |
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Head of Client Services, UK | Director | Customer Service | |
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Client Engagement Account Director | Director | Finance | |
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Global Director of Client Service Operations | Director | Customer Service | |
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Associate Director - Product Team Client Services | Director | Customer Service | |
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Apps Being Evaluated by YouGov plc Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from YouGov plc IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the YouGov plc digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD YouGov plc Technographics
YouGov plc is a Professional Services organization based in United Kingdom,
with around 1650 employees and annual revenues of $280.0 million.
YouGov plc operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Sage People (ex Fairsail) and Oracle NetSuite CRM,
covering areas like ERP Financial, Core HR and CRM.
YouGov plc has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Sage.
YouGov plc recently adopted applications including
Zendesk Support Ticketing System in 2022, Wingify VWO in 2021 and Hubspot Clearbit in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of YouGov plc’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates YouGov plc’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete YouGov plc technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.