Ype
Av. Waldyr Beira, 1000 - Figueira - Figueira, Amparo,
Amparo, 13904-906, SP,
Brazil
Amparo, 13904-906, SP,
Brazil
55 19 3808-8000
Consumer Packaged Goods
Ype Technographics
Ype Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ype and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Ype employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ype has purchased the following applications: TOTVS HR for Core HR in 2012, Rocket.chat for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ype is running and its propensity to invest more and deepen its relationship with TOTVS , Rocket.chat , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ype revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ype intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ype Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TOTVS | Legacy | TOTVS HR | Core HR | HCM | n/a | 2012 | 2013 |
In 2012, Ype implemented TOTVS HR as its Core HR platform to centralize payroll and HR process management across the company operations in Brazil. The deployment was executed as TOTVS HR (Totvs HCM 12 on Progress), reflecting an enterprise Core HR architecture that consolidated Payroll, Benefits, Recruitment and Selection, Training and HSE ERP modules within a single vendor application.
The implementation included configuration and administration of payroll processing, benefits administration, recruitment workflows and training administration. Concurrent talent and learning capabilities were provisioned through Cornerstone OnDemand, with administration of Cornerstone Recruiting Suite modules including Recruiting Management and Onboarding, Learning Suite modules including Learning Management and Connect, and Performance Suite modules including Performance Management and Succession Management.
Integration engineering was part of the program, with planning, development, deployment and integrations linking TOTVS HR to Cornerstone OnDemand and to Microsoft platforms implemented by the IT team, specifically Microsoft SharePoint 2019 and Microsoft Dynamics CRM 2011, and program discipline involving Microsoft Project for project planning. Integration work was supported by development and testing routines, with unit and integrated tests prepared and executed as part of system commissioning.
Governance and delivery responsibilities were held within the IT Systems area, where the team led GPD duties, planning and distribution of systems development activities, requirements analysis, business and data modeling, user interface mockups, and verification of product quality. The IT team also delivered administration work including training, support, analysis and development of customizations, using development tools and languages such as MS Power BI, Progress, Python, JavaScript and HTML to implement reporting and custom integrations.
TOTVS HR served as the Core HR backbone for HR, payroll and talent processes at Ype, operating alongside Cornerstone OnDemand for talent management and Microsoft SharePoint and Dynamics CRM for collaboration and CRM workflows. The program emphasized structured requirements, formal testing, customization and ongoing service monitoring without asserted quantitative outcomes.
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Ype deployed Rocket.chat on its website. Ype uses Rocket.chat as a Chatbots and Conversational AI platform to provide web-based conversational engagement for customer service and site visitors in Brazil.
The implementation of Rocket.chat is web-embedded as a site chat interface, configured to support real-time messaging, conversational workflows, and agent handoff between automated and human responders. Rocket.chat is provisioned to manage channels and moderation, and the deployment reflects common Chatbots and Conversational AI functional patterns such as session management, canned responses, and routing rules.
Operationally the Rocket.chat deployment impacts customer support and digital engagement teams, centralizing web chat as a primary channel for consumer inquiries on Ype’s site. Governance appears organized around central administration, role-based access and moderation controls to manage conversational content and agent workflows, aligning the application to customer service and engagement business functions.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Ypê implemented Microsoft 365 to support enterprise Collaboration and the vendor footprint is visible on the corporate website. Microsoft 365 is provisioned as the primary cloud collaboration suite for the company, addressing core communication and document workflows across the organization.
The deployment centers on Microsoft 365 services including Exchange Online for messaging, SharePoint Online for intranet and document management, Microsoft Teams for synchronous collaboration, OneDrive for individual file storage, and Office desktop and web apps for productivity. The Microsoft 365 tenant is described as a centrally managed cloud SaaS configuration, with standard tenant-level settings and service configurations applied to align with corporate collaboration policies.
Microsoft 365 is surfaced on Ypê’s public website for employee-facing access points and centralized collaboration links, and the implementation is consistent with integration patterns that include identity and access management via the Microsoft 365 identity model. Operational coverage spans enterprise business functions that rely on collaboration tools, including internal communications, knowledge management, and cross-functional document workflows, reflecting organization-wide adoption.
Governance is organized around centralized tenant administration, role-based access controls, policy-driven data governance and security configurations, and a phased rollout model to onboard business units and functions. Microsoft 365 is explicitly used as the company’s Collaboration platform and is managed to support ongoing productivity and information governance requirements.
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application, Web and Enterprise Search | Content Management |
|
2021 | 2021 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Data Management Platform | CRM |
|
2020 | 2020 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Ype
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Ype Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ype IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ype digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Ype Technographics
Ype is a Consumer Packaged Goods organization based in Brazil,
with around 5000 employees and annual revenues of $1.50 billion.
Ype operates a diverse technology stack with applications such as
TOTVS HR, Rocket.chat and Microsoft 365,
covering areas like Core HR, Chatbots and Conversational AI and Collaboration.
Ype has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as TOTVS, Rocket.chat and Microsoft.
Ype recently adopted applications including
Rocket.chat in 2021, Algolia Search in 2021 and Microsoft Azure Cloud Services in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ype’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ype’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ype technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.