Glastonbury, 06033, CT,
United States
ZAG Interactive Technographics
ZAG Interactive Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ZAG Interactive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 ZAG Interactive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
ZAG Interactive has purchased the following applications: Adobe WorkFront for Business Process Management in 2020, Zoom for Audio Video and Web Conferencing in 2020, Kentico Xperience CMS for Web Content Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ZAG Interactive is running and its propensity to invest more and deepen its relationship with Adobe Systems , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ZAG Interactive revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ZAG Interactive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ZAG Interactive Tech Stack and Enterprise Applications
ZAG Interactive ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe WorkFront | Business Process Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, ZAG Interactive deployed Adobe WorkFront as its Business Process Management application. Adobe WorkFront is embedded on ZAG Interactive's website to capture client project requests and route work intake directly into centralized queues, providing a single entry point for project initiation and prioritization.
Configuration emphasizes work intake forms, project and task orchestration, approval routing, and resource allocation workflows, reflecting Business Process Management capabilities for project lifecycle management and workload balancing. ZAG Interactive Adobe WorkFront Business Process Management supports professional services project intake and delivery, standardizing request intake, enabling cross functional visibility, and delivering status reporting and dashboarding for operational oversight.
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ZAG Interactive Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, ZAG Interactive implemented Zoom to deliver Audio Video and Web Conferencing capabilities embedded on its public website. ZAG Interactive uses Zoom as its Audio Video and Web Conferencing solution to support client engagement and remote delivery, positioning the application to handle external client meetings and internal team collaboration.
The deployment leverages Zoom cloud-hosted, browser-accessible conferencing services to provide real-time video, audio and screen sharing. Functional capabilities implemented include meeting and webinar workflows, participant controls and meeting scheduling aligned to professional services consultation processes, and the integration is executed through embedding Zoom meeting interfaces on the corporate website with operational ownership concentrated in delivery and client engagement functions.
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2020 | 2020 |
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ZAG Interactive Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kentico Software | Legacy | Kentico Xperience CMS | Web Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, ZAG Interactive implemented Kentico Xperience CMS as the content management platform for its corporate website. The deployment established Kentico Xperience CMS as the primary Web Content Management solution to handle site authoring, publishing, and navigation management.
The implementation uses core Web Content Management capabilities, including page templates, structured content types, WYSIWYG editing, media library and digital asset handling, URL and SEO controls, and editorial workflow and versioning. Kentico Xperience CMS is configured to provide role-based authoring, content staging, and approval workflows that support multi-author content operations and controlled publishing cadence.
Operational ownership is centered on marketing and digital content teams, with governance enforced through permission roles and approval gates to manage updates across site sections. The architecture supports staged publishing between authoring and production environments and standard content delivery patterns for a single public web presence, enabling ZAG Interactive to centralize content operations under the Kentico Xperience CMS Web Content Management platform.
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ZAG Interactive CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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ZAG Interactive IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2009 | 2009 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at ZAG Interactive
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Apps Being Evaluated by ZAG Interactive Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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