Zalando
Zalando Technographics
Zalando Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Zalando and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 16516 Zalando employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Zalando has purchased the following applications: Coupa Invoice for AP Automation in 2017, In-House ATS for Applicant Tracking System in 2014, SAP ERP ECC 6.0 - Flexible Real Estate Management for Real Estate Property Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Zalando is running and its propensity to invest more and deepen its relationship with Coupa Software , SAP , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Zalando revenues, which have grown to $11.24 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Zalando intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Zalando Tech Stack and Enterprise Applications
Zalando ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Coupa Software | Legacy | Coupa Invoice | AP Automation | ERP | n/a | 2017 | 2017 |
In 2017 Zalando implemented Coupa Invoice as its AP Automation platform to support mobile invoice request and approval workflows favored by a millennial workforce. Alejandro Basterrechea, Lead Procurement Operations, said "We employ many millennials, so we wanted a platform that can be used in mobile devices to request and approve on the go," which framed the selection and user experience requirements for the deployment.
Coupa Invoice was configured to centralize invoice capture and processing, standardize automated approval routing, and enable mobile approval capabilities for procurement and finance approvers. Implementation work focused on configuring invoice intake, exception handling, and workflow orchestration consistent with AP Automation functional patterns, while governance changes prioritized mobile-first approval policies and revised routing controls within procurement operations.
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ERP Financial | ERP |
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2014 | 2014 |
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ERP Financial | ERP |
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2019 | 2020 |
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Expense Management | ERP |
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2018 | 2018 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2022 | 2022 |
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Payment Processing | ERP |
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2024 | 2024 |
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Payment Processing | ERP |
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2024 | 2024 |
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Payment Processing | ERP |
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2025 | 2025 |
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Zalando HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2014 | 2014 |
In 2014 Zalando implemented an In-House ATS as its Applicant Tracking System and embedded the application on its public careers site to manage online job postings and candidate applications. The In-House ATS functions as the primary platform for sourcing and processing external applications through Zalando’s website careers workflow.
The In-House ATS deployment covers standard applicant tracking capabilities, including job requisition publishing, application intake and parsing, candidate profile management, configurable hiring pipelines, and recruiter-facing workflow automation. Configuration emphasized career site integration for seamless application submission and status updates, and the system was provisioned to support recruiter queues, interview scheduling, and candidate shortlisting features typical of an Applicant Tracking System.
Operational scope centers on Zalando’s recruiting and human resources functions, with the In-House ATS providing centralized candidate records, role-based access controls, and standardized requisition approval and handoff processes for hiring managers. Governance focused on establishing consistent recruiter workflows and data stewardship within the ATS to orchestrate hiring activities driven from the careers site.
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Core HR | HCM |
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2014 | 2014 |
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Talent Assessment | HCM |
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2019 | 2019 |
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Video Interviewing | HCM |
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2019 | 2019 |
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Zalando ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 - Flexible Real Estate Management | Real Estate Property Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018 Zalando implemented SAP ERP ECC 6.0 - Flexible Real Estate Management to establish structured real estate operations within its SAP environment. The SAP ERP ECC 6.0 - Flexible Real Estate Management deployment addresses Real Estate Property Management needs, providing centralized lease and contract records aligned with corporate financial processes.
Configuration emphasized core Real Estate Property Management capabilities, including lease administration, contract management, space and facility management, rent billing and settlement, and real estate controlling and asset accounting functions native to the SAP ERP ECC 6.0 environment. Workflows were configured for contract lifecycle events, automated rent postings and master data governance covering properties, units and business partners.
Operational ownership was positioned with corporate real estate and finance teams to support property accounting and lease compliance, and the implementation standardized property master data to serve as a single source of truth. Governance changes focused on centralized data stewardship and documented approval workflows to align property transactions with SAP financial postings and controlling processes.
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Zalando AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Generative AI Platforms | AI Development |
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2024 | 2024 |
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ML and Data Science Platforms | AI Development |
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2017 | 2018 |
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Zalando AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Artificial Intelligence Marketing | AI-Powered Application |
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2016 | 2016 |
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Chatbots and Conversational AI | AI-Powered Application |
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2015 | 2016 |
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Zalando Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Process Mining | Analytics and BI |
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2020 | 2020 |
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Zalando Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2018 | 2018 |
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Zalando Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2012 | 2012 |
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Collaboration | Collaboration |
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2012 | 2012 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Zalando Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2015 | 2015 |
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Digital Signing | Content Management |
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2022 | 2022 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2024 | 2024 |
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Zalando CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2019 | 2019 |
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Call Center | CRM |
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2016 | 2016 |
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CRM | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2014 | 2014 |
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Zalando ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2023 | 2023 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Zalando Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2017 | 2017 |
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Sourcing | Procurement |
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2017 | 2017 |
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Supplier Relationship Management | Procurement |
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2017 | 2017 |
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Zalando TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Treasury Management | TRM |
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2014 | 2014 |
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Zalando PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2019 | 2019 |
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Zalando IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Zalando
| First Name | Last Name | Title | Function | Department | Phone | |
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Machine Learning Engineer | Manager | HR | |
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VP, Data Infra (Machine Learning, Artificial Intelligence, Data Warehouse) | VP | IT | |
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Head of HR Business Partnering | Director | HR | |
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HR Business Partner (Brand Marketing) | Manager | HR | |
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HR/ Payroll Manager | Manager | HR | |
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Senior HR Business Partner | Manager | HR | |
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Salesforce Administrator | Manager | Marketing | |
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Apps Being Evaluated by Zalando Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Zalando IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Zalando digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Zalando Technographics
Zalando is a Retail organization based in Germany,
with around 16516 employees and annual revenues of $11.24 billion.
Zalando operates a diverse technology stack with applications such as
Coupa Invoice, In-House ATS and SAP ERP ECC 6.0 - Flexible Real Estate Management,
covering areas like AP Automation, Applicant Tracking System and Real Estate Property Management.
Zalando has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Coupa Software, In-House Applications and SAP.
Zalando recently adopted applications including
Apple Pay in 2025, Adyen in 2024 and Worldpay in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Zalando’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Zalando’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Zalando technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.