Zee5
Andheri Kurla Road, WeWork, Raheja Platinum 8th Floor,
Mumbai, 400059,
India
Mumbai, 400059,
India
91 22 6781 3737
Media
Zee5 Technographics
Zee5 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Zee5 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 452 Zee5 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Zee5 has purchased the following applications: Amazon Pay for Payment Processing in 2021, GumGum for Artificial Intelligence Marketing in 2018, Conviva for Analytics and BI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Zee5 is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , GumGum , Conviva or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Zee5 revenues, which have grown to $96.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Zee5 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Zee5 Tech Stack and Enterprise Applications
Zee5 ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Zee5 implemented Amazon Pay as its Payment Processing solution on the Zee5 website. Zee5, an India based media company with roughly 452 employees, deployed Amazon Pay to handle customer payments and checkout flows for its consumer streaming service.
The implementation concentrated on web checkout integration and payment authorization, embedding Amazon Pay capabilities into Zee5's online payment page. Configuration work focused on payment method selection, tokenization for saved payment instruments, and the authorization to settlement sequence typical of modern Payment Processing platforms.
Amazon Pay was provisioned alongside Zee5's AWS hosted web properties, with the integration scoped to the customer facing billing and subscription payment workflows on the site. Operational coverage targeted ecommerce and revenue capture functions, aligning the application with Zee5's online subscription purchase path used by customers in India.
Governance and operational handoffs were organized between Zee5 product, engineering, and payments operations teams to manage payment method configuration, reconciliation processes, and ongoing payment exception routing. The deployment positioned Amazon Pay as the Payment Processing application for on site consumer transactions, with operational controls and payment workflow ownership assigned to internal payments stakeholders.
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Zee5 AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Zee5 implemented GumGum on its website to introduce programmatic contextual advertising and visual intelligence capabilities. The GumGum deployment is aligned to the Artificial Intelligence Marketing category, embedding machine learning driven contextual relevance and image recognition into on‑page ad decisioning for the streaming publisher.
Deployment appears to use client‑side web tagging to surface GumGum’s contextual signals alongside site content, enabling on‑page contextual targeting, in-image ad placement, and campaign measurement modules that are standard for Artificial Intelligence Marketing solutions. Functional coverage includes contextual analysis, visual content classification, audience signal enrichment, and real-time creative selection to support marketing and ad operations workflows on the site.
Operational governance centers on web tag management and integration with site consent and analytics pipelines, with ownership expected in marketing and ad operations for campaign configuration and creative review. The implementation narrative for Zee5, GumGum, Artificial Intelligence Marketing reflects a site-level instrumentation approach focused on content-aware advertising and automated contextual targeting.
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Zee5 Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conviva | Legacy | Conviva | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
In 2022, Zee5 deployed Conviva on its website. The Conviva deployment is positioned as a streaming analytics solution within the Analytics and BI category, instrumenting web-based video playback to capture real-time telemetry and viewer engagement signals for content operations.
Conviva was configured to deliver real-time playback diagnostics, quality of experience telemetry, audience engagement metrics, and consolidated content performance dashboards. Implementation work included player-side instrumentation, session-level event collection pipelines, and dashboarding to support editorial planning and operational monitoring, leveraging standard Analytics and BI capabilities such as time-series visualization and reporting exports.
The Conviva integration is embedded in Zee5's website player layer, forwarding telemetry to centralized dashboards consumed by product, engineering, and content operations teams. Governance focused on role-based access to analytics, alignment of monitoring workflows with incident triage and editorial decision processes, and using instrumented data from Conviva to troubleshoot playback issues and inform content performance analysis.
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Zee5 Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Zee5 Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Video Editing | Content Management |
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2024 | 2024 |
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Zee5 CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Zee5 ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Zee5 TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Zee5 PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Zee5 IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Zee5
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Zee5 Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Zee5 IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Zee5 digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Zee5 Technographics
Zee5 is a Media organization based in India,
with around 452 employees and annual revenues of $96.0 million.
Zee5 operates a diverse technology stack with applications such as
Amazon Pay, GumGum and Conviva,
covering areas like Payment Processing, Artificial Intelligence Marketing and Analytics and BI.
Zee5 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), GumGum and Conviva.
Zee5 recently adopted applications including
VideoVerse Illusto in 2024, Conviva in 2022 and Amazon Pay in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Zee5’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Zee5’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Zee5 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.