CitNOW
9 Millars Brook, Molly Millars Lane,
Wokingham, RG41 2AD,
United Kingdom
Wokingham, RG41 2AD,
United Kingdom
44 11 8997-7740
Automotive
CitNOW Technographics
CitNOW Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CitNOW and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 CitNOW employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
CitNOW has purchased the following applications: Stripe Payments for Payment Processing in 2020, Slack Connect for Collaboration in 2022, Hubspot Marketing Automation for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CitNOW is running and its propensity to invest more and deepen its relationship with Stripe , Salesforce , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CitNOW revenues, which have grown to $18.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CitNOW intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CitNOW Tech Stack and Enterprise Applications
CitNOW ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, CitNOW implemented Stripe Payments for Payment Processing on its website. The deployment positioned Stripe Payments as the primary online payment gateway for card and electronic payments on CitNOW's public site.
Configuration centered on standard Payment Processing capabilities, including card acceptance, tokenization to reduce PCI scope, hosted checkout flows, and support for refunds and settlement events. The implementation leveraged Stripe Payments event notifications to support automated transaction lifecycle management and to feed financial reconciliation workflows.
The integration surfaced directly on CitNOW's website checkout and customer billing touchpoints, aligning front end payment capture with back office finance and customer service processes. Operational coverage is United Kingdom centric, reflecting CitNOW's base in the United Kingdom, and the implementation addressed online payments for client facing transactions.
Governance focused on centralizing payment handling within the web channel, updating checkout flows, and embedding operational processes for transaction reconciliation and support escalations. The deployment followed staged testing from sandbox to production and required coordination between web engineering, finance, and customer service teams to operationalize Stripe Payments.
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CitNOW Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, CitNOW deployed Slack Connect as a core Collaboration tool. The deployment targets customer facing communications and cross functional coordination for the 300 person automotive software services company, and Slack Connect is used on their website to surface external channels for customer engagement and partner messaging.
Configuration work centered on channel provisioning, external organization invitations, shared channel management and role based admin controls, aligning Slack Connect capabilities with customer messaging and sales coordination workflows. Standard Collaboration capabilities such as threaded conversations, file sharing, user roles and granular administrative controls were enabled to orchestrate interactions between sales, support and partner teams. Website usage routes inbound customer interactions into Slack Connect channels to centralize external communications.
Governance established workspace administrators, channel naming conventions and external access policies to manage partner invitations and message visibility. Provisioning and onboarding workflows were structured to control external organization access and auditing, consistent with typical Collaboration governance for Slack Connect. The implementation centralizes external messaging through Slack Connect while aligning collaboration controls with CitNOWs customer engagement processes.
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Collaboration | Collaboration |
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2013 | 2013 |
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CitNOW CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, CitNOW implemented Hubspot Marketing Automation on its website. The deployment concentrates on web based lead capture, campaign orchestration, and behavioral tracking to support the company's marketing and demand generation activities in the United Kingdom. Hubspot Marketing Automation is embedded in site pages and forms to centralize inbound contact capture and session level analytics.
Configuration emphasized Marketing Automation modules including landing pages, forms, segmented email workflows, automated lead nurturing, and event driven triggers consistent with category best practices. The implementation uses Hubspot Marketing Automation contact records and tracking to drive workflow orchestration and lead qualification logic that informs marketing operations and sales follow up processes. Operational ownership is assigned to the marketing team, which manages campaign configuration, segmentation, and lifecycle workflows across the website.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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CitNOW PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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CitNOW IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at CitNOW
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by CitNOW Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CitNOW IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CitNOW digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD CitNOW Technographics
CitNOW is a Automotive organization based in United Kingdom,
with around 300 employees and annual revenues of $18.0 million.
CitNOW operates a diverse technology stack with applications such as
Stripe Payments, Slack Connect and Hubspot Marketing Automation,
covering areas like Payment Processing, Collaboration and Marketing Automation.
CitNOW has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, Salesforce and HubSpot.
CitNOW recently adopted applications including
Slack Connect in 2022, Hubspot Marketing Automation in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CitNOW’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CitNOW’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CitNOW technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.