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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

List of AddShoppers SafeOpt Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Cupshe Retail 300 $120M United States AddShoppers AddShoppers SafeOpt Marketing Automation 2024 n/a In 2024, Cupshe implemented AddShoppers SafeOpt to recover anonymous site visitors and boost conversion during peak swimwear seasons. This Marketing/CRM (email retargeting) deployment targeted recovering abandoned shoppers and driving incremental ecommerce revenue using identity capture and automated retargeting flows. The implementation of AddShoppers SafeOpt centered on on site behavioral capture and automated email retargeting workflows, combining anonymous visitor identification, abandoned cart recovery orchestration, and campaign segmentation to reengage prospects. Configuration emphasized email capture triggers, timed retargeting sequences, and content personalization aligned to shopping behavior, with system-level rules to prioritize seasonal campaigns during swimwear peaks. Operational responsibility rested with Cupshe marketing and ecommerce teams, with rollout scaled rapidly to cover seasonal peaks and recovery use cases. According to the vendor case study, Cupshe achieved tier-one publisher status within three months following deployment, the rapid timeline and publisher recognition cited as a core outcome of the AddShoppers SafeOpt implementation.
Dr. Squatch Manufacturing 200 $15M United States AddShoppers AddShoppers SafeOpt Marketing Automation 2024 n/a In 2024, Dr. Squatch implemented AddShoppers SafeOpt as a CRM/marketing (email retargeting) deployment aimed at recovering visitors who did not convert on its United States direct to consumer storefront. The initiative was positioned to capture onsite intent signals and channel those contacts into automated email retargeting flows managed by marketing and e-commerce teams. Configuration included standard CRM/marketing capabilities such as site level visitor identification, opt in capture and consent handling, segmentation rules for cart and browse abandonment, and orchestration of triggered email campaigns with suppression controls. The deployment was executed to support US DTC channels, with front end instrumentation feeding campaign dashboards for marketing operations to configure, test and iterate. AddShoppers SafeOpt is cited in vendor and partner write ups as driving strong ROAS and delivering incremental DTC revenue for Dr. Squatch in the United States.
Rapalaj Distribution 2807 $700M Finland AddShoppers AddShoppers SafeOpt Marketing Automation 2024 n/a In 2024 Rapalaj implemented AddShoppers SafeOpt as a Marketing/CRM deployment focused on email retargeting. Rapala USA appears as a featured customer on SafeOpt product listings, indicating use of AddShoppers SafeOpt to recover lost shoppers and support e-commerce conversion efforts in the United States. The implementation centered on SafeOpt email retargeting capabilities, configured to execute abandoned-cart and shopper-recovery workflows, behavioral segmentation, and sequenced email campaigns consistent with marketing automation for e-commerce. AddShoppers SafeOpt was used to orchestrate targeting rules and suppression logic within those retargeting workflows, aligning campaign configuration with shopper events and on-site signals. Operational coverage is described for Rapala USA e-commerce operations in the United States, with marketing and CRM teams responsible for campaign governance, consent management, and suppression lists. No specific technical integrations are publicly named in the vendor listing, so integration points are limited in public records, however the deployment is positioned to support email channel recovery workflows for Rapalaj through AddShoppers SafeOpt.
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