List of Admetrics Customers
Frankfurt am Main, 60313,
Germany
Since 2010, our global team of researchers has been studying Admetrics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Admetrics for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Admetrics for Marketing Analytics include: Naturtreu Germany, a Germany based Consumer Packaged Goods organisation with 30 employees and revenues of $20.0 million, Ehrenkind Germany, a Germany based Retail organisation with 40 employees and revenues of $8.0 million, Tales & Tails Germany, a Germany based Consumer Packaged Goods organisation with 12 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using Admetrics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Admetrics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Ehrenkind Germany | Retail | 40 | $8M | Germany | Admetrics | Admetrics | Marketing Analytics | 2023 | n/a | In 2023, Ehrenkind Germany implemented Admetrics, Apps Category "", to restore accurate conversion signals and improve ad delivery for its digital marketing efforts in Germany following iOS14 changes. The engagement centered on Admetrics as the application for conversion signal restoration and experimentation support at the company level. The implementation deployed a server to server integration with Meta alongside an A/B testing framework, using Admetrics to capture and forward conversion events server side. Functional capabilities configured included server to server attribution, event mapping and deduplication, and an experimentation layer to segment conversion reporting by test cohort, aligning conversion signal ingestion with Meta ad delivery requirements. Operational coverage focused on Ehrenkind’s digital marketing and e commerce workflows in Germany, impacting marketing, paid media and web analytics functions. Governance changes included instrumenting a test and measurement workflow for A/B experiments, defining conversion event policies for consistent signal collection, and coordinating tag and server endpoint configuration between marketing and analytics teams. Outcomes reported from the engagement included a 60.3% lift in ROAS, approximately 13.5% lower CPC, approximately 25% lower CPO, and higher order value as measured post implementation. | |
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Naturtreu Germany | Consumer Packaged Goods | 30 | $20M | Germany | Admetrics | Admetrics | Marketing Analytics | 2023 | n/a | In 2023, Naturtreu Germany deployed Admetrics PRISMA to drive Black Friday Cyber Monday budget allocation and cross marketplace attribution for its marketing programs in Germany. The implementation used Admetrics as a Marketing Mix Modeling solution to centralize campaign-level spend analysis and attribution during the BFCM period. The deployment focused on PRISMA marketing mix modeling and cross matching capabilities, configured to run scenario simulations and time window analysis for short term promotional budget shifts. Configuration emphasized campaign and channel granularity, enabling rapid reallocation of a temporary budget uplift, and applied category aligned attribution logic to reconcile sales and advertising signals across multiple marketplaces. Operational scope covered Naturtreu’s marketing function in Germany and the BFCM campaign window, with governance rules that routed model outputs into campaign budget decision workflows for the promotional period. The initiative enabled a 122% temporary budget increase for Black Friday Cyber Monday and yielded a reported 23% increase in ROAS during the campaign period, outcomes that were driven by PRISMA marketing mix modeling and cross marketplace attribution processes. | |
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Tales & Tails Germany | Consumer Packaged Goods | 12 | $3M | Germany | Admetrics | Admetrics | Marketing Analytics | 2022 | n/a | In 2022, Tales & Tails Germany adopted Admetrics to provide unified, subscription-aware attribution and marketing analytics for the German direct to consumer pet nutrition brand. Admetrics was provisioned as the company’s Attribution & Marketing Analytics platform and is explicitly used to consolidate multi-channel measurement into a single truth layer for marketing decisioning. The implementation configured Admetrics to support subscription-aware attribution logic and marketing analytics reporting, embedding attribution models, channel performance dashboards, and automated reporting workflows. Configuration focused on recurring purchase lifecycle measurement and marketing efficiency analysis, aligning attribution outputs with campaign and budget decisioning processes. Admetrics consolidated Meta, Pinterest, TikTok, Google, SEO, email and WhatsApp data feeds into the unified truth layer, creating a centralized ingestion and attribution pipeline for the marketing organization. Operational coverage centered on the e-commerce and marketing functions of Tales & Tails Germany, with data flows organized for campaign-level and subscription cohort analysis. The rollout began in mid to late 2022 and by 2023 and 2024 the company reported approximately 60 to 65 percent improvements in ROAS and MER, faster decision-making and substantial time savings from reduced manual reporting. Governance shifted toward a centralized measurement owner and single source of truth for campaign validation and budget allocation, reducing reliance on ad hoc spreadsheets and manual consolidation. |
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