List of AdView OpenRTB Customers
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Since 2010, our global team of researchers has been studying AdView OpenRTB customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased AdView OpenRTB for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using AdView OpenRTB for Digital Advertising Platform include: China Unicom China, a China based Communications organisation with 239307 employees and revenues of $53.88 billion, Buzzvil, a South Korea based Media organisation with 100 employees and revenues of $14.0 million, SmartyAds China, a China based Media organisation with 10 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using AdView OpenRTB, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The AdView OpenRTB customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Buzzvil | Media | 100 | $14M | South Korea | Adview | AdView OpenRTB | Digital Advertising Platform | 2018 | n/a | In 2018 Buzzvil implemented AdView OpenRTB to monetize its lockscreen products within a publisher monetization / advertising context. AdView OpenRTB introduced programmatic OpenRTB connectivity and RTB style supply side functionality to enable in-app monetization workflows for the company. The implementation configured multi format ad delivery including banner, interstitial and native formats, and established reporting capabilities tied to those creative modules. Functional capabilities implemented centered on real time bidding connectivity, format-specific ad rendering, and revenue reporting, with AdView OpenRTB providing the programmatic demand path that powered yield management for in-app placements. Operational coverage included Buzzvil’s lockscreen product lines across South Korea and global markets, and impacted ad operations, product monetization and revenue management functions. Integrations were built around OpenRTB programmatic endpoints to connect external demand, and reporting feeds were instrumented to surface eCPM and revenue metrics to internal monetization teams. Vendor testimony reported multiplied revenues and healthy eCPMs following the rollout, and those outcomes were reflected in the configured reporting and yield optimization workflows. Governance focused on format configuration and ad ops workflow changes to support continuous campaign optimization using the AdView OpenRTB platform. | |
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China Unicom China | Communications | 239307 | $53.9B | China | Adview | AdView OpenRTB | Digital Advertising Platform | 2019 | n/a | In 2019, China Unicom China implemented AdView OpenRTB to promote its WoCloud cloud-storage app across China, focusing on mobile user acquisition and post-install performance, Apps Category . The engagement used AdView OpenRTB to centralize programmatic mobile install campaigns and post-install measurement in the China region. Deployment centered on programmatic mobile advertising capabilities within AdView OpenRTB, using campaign-level targeting, bidding, attribution and post-install event measurement aligned to mobile user acquisition workflows. Integrations with other systems were not specified, the operational scope explicitly targeted marketing and growth functions in China. AdView's testimonial credited perfect after-install performance from those campaigns. | |
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SmartyAds China | Media | 10 | $2M | China | Adview | AdView OpenRTB | Digital Advertising Platform | 2018 | n/a | In 2018, SmartyAds China deployed AdView OpenRTB to establish programmatic connectivity and market access in China, using the OpenRTB protocol to connect advertisers and publishers through a China-focused gateway. The deployment positioned AdView OpenRTB as the primary programmatic ingress for cross-border demand and local supply within SmartyAds China. The implementation emphasized gateway functionality over large internal platform builds given the companys small operational footprint. Implementation centered on AdView OpenRTB APIs for real-time bidding, bid request handling, and supply and demand orchestration, reflecting standard OpenRTB capabilities for programmatic connectivity. Configuration activity focused on API onboarding, mapping of bid request and bid response formats, and interoperability testing to ensure reliable connectivity with Chinese exchanges and cross-border demand partners. Functional coverage included ad operations workflows, campaign delivery orchestration, bid routing logic, and reporting pipelines managed through the AdView OpenRTB interface. Integrations were executed through the AdView gateway to surface both advertiser demand and publisher inventory inside China, enabling SmartyAds China to present cross-border demand while operating within local market access constraints. Operational ownership rested with ad operations and account management teams, who used AdView OpenRTB to manage connectivity, campaign delivery, and partner onboarding. Governance relied on API credentialing, platform configuration controls, and vendor-managed connectivity practices as described in the vendor testimonial. Vendor testimony stated that AdView's platform helped SmartyAds achieve Chinese market access and programmatic performance using AdView OpenRTB. No other outcomes, costs, or risks were provided. |
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