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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

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Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

List of AppDirect Firstbase Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Cresta Professional Services 400 $50M United States AppDirect AppDirect Firstbase IT Service Management 2023 n/a In 2023, Cresta implemented AppDirect Firstbase to centralize hardware procurement, shipping, and retrieval workflows across its global operations, Apps Category "". AppDirect Firstbase was positioned as the IT service management and asset lifecycle platform to support rapid headcount growth and streamline device lifecycle activities. The deployment configured Firstbase to provide self service device catalogs, zero touch provisioning, and automated offboarding, aligning catalog configuration, provisioning orchestration, and asset status tracking with standard IT asset lifecycle terminology. Configuration work included device ordering workflows, shipment orchestration, and retrieval scheduling tied to employee lifecycle events. The implementation integrated with Cresta's HRIS and device management tools, explicitly including Jamf and Microsoft Intune, to automate handoffs between HR and IT and to enforce provisioning and deprovisioning policies. Operational coverage spanned Cresta sites in the United States, India, Romania, and Germany, with IT procurement, desktop support, and HR processes brought into a coordinated workflow. Governance was oriented around centralized procurement policies and automated offboarding workflows, enabling IT and HR to share event triggers and approval states without manual ticket handoffs. The rollout aimed to reduce manual IT effort, and Cresta reported that the configuration saved hundreds of IT hours while supporting rapid hiring across the stated regions.
Docebo Professional Services 991 $217M Canada AppDirect AppDirect Firstbase IT Service Management 2024 n/a In 2024, Docebo implemented AppDirect Firstbase, Apps Category . The deployment automated global onboarding, hardware procurement, and employee offboarding across its professional services organization. AppDirect Firstbase was deployed as an IT service and IT asset management solution, configured to support catalog-driven device provisioning, asset lifecycle tracking, shipping logistics, and zero touch provisioning workflows. The implementation included configuration of device provisioning rules, inventory reconciliation processes, and standardized device type and policy templates to reduce ad hoc procurement. AppDirect Firstbase is used to orchestrate hardware fulfillment and administrative workflows tied to new hire and termination events. Integrations were explicitly built to link AppDirect Firstbase with Docebo's HCM system and Okta, enabling automated account provisioning, device assignment, and deprovisioning driven by HR events and identity state. These integrations eliminated reliance on spreadsheets and enabled standardized provisioning across the US, Canada, UK, EU, and Australia. Operational coverage includes global logistics coordination and IT operations and security handoffs between HR, IT, and security teams. Governance changes accompanied the rollout, with standardized provisioning policies, centralized inventory visibility, and formalized offboarding workflows that tie device reclamation to identity deprovisioning. Rollout sequencing prioritized integration of HR triggers and Okta lifecycle events before broad hardware fulfillment, and operational ownership was placed with IT asset management and IT operations. The stated outcomes included elimination of spreadsheet-based processes, standardized provisioning, and improved device security.
New Relic Professional Services 2663 $926M United States AppDirect AppDirect Firstbase IT Service Management 2023 n/a In 2023, New Relic implemented AppDirect Firstbase to replace manual imaging and regional vendor workflows with a zero touch global device lifecycle, Apps Category . The deployment centralized device lifecycle orchestration to manage roughly 4,000 corporate laptops and extended operational coverage to regions including Israel and the UK. AppDirect Firstbase was configured to deliver IT service and asset management and global logistics capabilities, automating provisioning, retrieval, inventory reconciliation, and audit ready disposals. Module usage emphasized ITSM style ticketing and asset tracking, logistics orchestration for cross border shipments, and process automation to standardize endpoint handoff and return workflows. The implementation integrated AppDirect Firstbase with Workday, Jamf, and Okta, aligning HR onboarding and offboarding events from Workday to automated device provisioning, leveraging Jamf for endpoint configuration and lifecycle updates, and using Okta for identity gating and access controls. Architecturally these integrations created event driven provisioning flows, device inventory synchronization, and centralized identity validated handover points. Governance and operational model moved to centralized lifecycle governance with standardized workflows and audit trails, reducing regional operational effort and IT headcount through automation. The program emphasized compliance and operational efficiency improvements and produced audit ready disposal processes and consolidated logistics oversight.
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FAQ - APPS RUN THE WORLD AppDirect Firstbase Coverage

AppDirect Firstbase is a IT Service Management solution from AppDirect.

Companies worldwide use AppDirect Firstbase, from small firms to large enterprises across 21+ industries.

Organizations such as New Relic, Docebo and Cresta are recorded users of AppDirect Firstbase for IT Service Management.

Companies using AppDirect Firstbase are most concentrated in Professional Services, with adoption spanning over 21 industries.

Companies using AppDirect Firstbase are most concentrated in United States and Canada, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of AppDirect Firstbase across Americas, EMEA, and APAC.

Companies using AppDirect Firstbase range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 66.67%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 0%.

Customers of AppDirect Firstbase include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified AppDirect Firstbase customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of IT Service Management.