List of Audiense Intelligence platform Customers
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Since 2010, our global team of researchers has been studying Audiense Intelligence platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Audiense Intelligence platform for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Audiense Intelligence platform for Marketing Analytics include: Universal Music Group, a Netherlands based Media organisation with 9505 employees and revenues of $11.19 billion, Bayerische Staatsoper Germany, a Germany based Non Profit organisation with 600 employees and revenues of $90.0 million, Campaign Against Living Miserably, a United Kingdom based Non Profit organisation with 51 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using Audiense Intelligence platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Audiense Intelligence platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Bayerische Staatsoper Germany | Non Profit | 600 | $90M | Germany | Audiense | Audiense Intelligence platform | Marketing Analytics | 2025 | n/a | In 2025 Bayerische Staatsoper Germany implemented the Audiense Intelligence platform as a Marketing Analytics solution to support audience acquisition for its 150th Münchner Opernfestspiele. The deployment was targeted at expanding reach beyond Germany, with explicit targeting of new audiences in the UK and France during the anniversary campaign. The Audiense Intelligence platform was used to generate psychographic audience segments and detailed audience profiles, supporting segmentation and activation workflows typical of Marketing Analytics deployments. Behavioural Economy operated the platform to create the psychographic segments, which were configured for export to downstream campaign systems and to inform messaging and creative targeting for the festival. Segments produced in Audiense were fed directly into programmatic marketing campaigns, indicating integration between the Marketing Analytics output and programmatic activation channels. Operational ownership sat with Bayerische Staatsoper's marketing and audience development teams, with Behavioural Economy coordinating segment development and campaign activation across the UK and France targeting scope. Campaign governance included joint validation and segment refinement between Bayerische Staatsoper marketing stakeholders and Behavioural Economy during the festival rollout. The implementation delivered a reported 200% ROI during the anniversary campaign, reflecting an explicitly stated outcome of the Audiense-driven programmatic audience strategy. | |
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Campaign Against Living Miserably | Non Profit | 51 | $5M | United Kingdom | Audiense | Audiense Intelligence platform | Marketing Analytics | 2025 | n/a | In 2025, Campaign Against Living Miserably implemented the Audiense Intelligence platform as a Marketing Analytics solution to support UK marketing and fundraising efforts. The deployment centered on Audiense's Soprism audience segmentation to operationalize strategic audience insight into practical campaign targeting. The implementation embedded the Soprism segmentation capability across paid social workflows, converting audience signals into campaign-level audience definitions and targeting rules used in Meta paid campaigns. Soprism was configured to feed activation and optimisation cycles, enabling iterative audience refinement and consistent use of segmentation outputs in campaign setups. The Audiense Intelligence platform served as the central Marketing Analytics source for audience intelligence in campaign planning. Integrations concentrated on Meta paid campaigns, with Soprism embedded in 100% of their Meta campaigns, making Audiense Intelligence a primary input for paid social activation. The rollout was scoped to UK marketing and fundraising operations and centralized audience intelligence handoffs between insight teams and campaign managers. The implementation produced a reported 746% increase in Meta conversions and a 203% uplift in site users, outcomes attributed to Soprism enabled targeting and activation. Governance and process changes included standardizing the audience insight to targeting handoff and mandating Soprism segment inclusion in campaign build procedures. | |
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Universal Music Group | Media | 9505 | $11.2B | Netherlands | Audiense | Audiense Intelligence platform | Marketing Analytics | 2015 | n/a | In 2015 Universal Music Group implemented Audiense Intelligence platform to support marketing and artist communications across UMG BV. The deployment used Audiense Audience Manager capabilities to profile and segment artists' Twitter followers, leveraging Twitter and Gnip integrations to ingest follower and engagement data. This Marketing Analytics implementation was scoped to artists' communications and campaign teams operating at the global UMG BV level. Audiense Intelligence platform functionality focused on audience profiling, cohort segmentation, superfan identification, and exportable audience definitions for campaign use. The architecture combined Twitter and Gnip data ingestion, audience modeling and segmentation within Audiense, and downstream transfer of segment data into artists' communications workflows and campaign planning. Functional modules implemented included audience discovery, segment scoring, and campaign audience provisioning to support both organic content planning and paid activity. Rollout and operational governance centered on standardizing segment definitions and embedding audience insights into artist-communications processes within UMG BV. Processes were established to operationalize superfan identification and to feed segmented audiences into campaign targeting and messaging workflows. According to Audiense case documentation and timelines tied to early Twitter and Gnip work, the implementation improved fan segmentation and helped identify superfans for more personalized organic and paid activity. |
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