List of AvantMetrics Customers
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Since 2010, our global team of researchers has been studying AvantMetrics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased AvantMetrics for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using AvantMetrics for Marketing Analytics include: Outletinn, a Spain based Retail organisation with 600 employees and revenues of $598.0 million, Pendleton Woolen Mills, a United States based Retail organisation with 800 employees and revenues of $200.0 million, Propper, a United States based Manufacturing organisation with 600 employees and revenues of $110.0 million, Aventon, a United States based Manufacturing organisation with 150 employees and revenues of $100.0 million, Osprey Europe, a United Kingdom based Retail organisation with 73 employees and revenues of $89.0 million and many others.
Contact us if you need a completed and verified list of companies using AvantMetrics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The AvantMetrics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Able Carry Hong Kong | Retail | 25 | $5M | Hong Kong | AvantLink | AvantMetrics | Marketing Analytics | 2022 | n/a |
In 2022 Able Carry Hong Kong deployed AvantMetrics as its Marketing Analytics solution on its customer-facing website. AvantMetrics is implemented to provide site-level analytics and campaign measurement for the retailer's marketing and online commerce activities, positioning AvantMetrics Marketing Analytics as the central analytics layer for marketing, affiliate and conversion insight.
The implementation includes web tagging and event instrumentation across product detail pages and the checkout flow, configuration of campaign and affiliate link tracking, and a dashboarding configuration for regular campaign and channel reporting. Governance is organized around the marketing team for dashboard access and reporting cadence, with tag management and quality assurance processes to maintain data integrity for AvantMetrics.
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Aker International | Manufacturing | 10 | $1M | United States | AvantLink | AvantMetrics | Marketing Analytics | 2022 | n/a |
In 2022, Aker International implemented AvantMetrics from AvantLink as its Marketing Analytics solution, instrumenting the corporate website to centralize campaign and affiliate measurement. The deployment for this 10 employee manufacturing firm was focused on client-side web instrumentation feeding a cloud-hosted AvantMetrics analytics environment, with implementation scope confined to the public site rather than broader enterprise systems.
AvantMetrics was configured to provide event-level web tracking, campaign attribution and affiliate performance monitoring using the application’s dashboards and reporting modules. The rollout concentrated on marketing and channel performance workflows, establishing a single source for marketing analytics and enabling ongoing dashboard-driven analysis and operational reporting for web-driven acquisition activities.
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Angry Catfish Bicycle | Leisure and Hospitality | 10 | $1M | United States | AvantLink | AvantMetrics | Marketing Analytics | 2023 | n/a |
In 2023 Angry Catfish Bicycle implemented AvantMetrics on its customer-facing website. The deployment uses AvantMetrics to provide Marketing Analytics for the 10 employee leisure and hospitality business operating in the United States, instrumenting web traffic and campaign measurement on the company site.
Configuration centered on embedding the AvantMetrics tracking snippet and configuring event and conversion tracking within the AvantMetrics console. The Marketing Analytics setup includes dashboarding and attribution-oriented reporting, aligned to standard marketing measurement workflows for session and conversion capture and campaign-level visibility.
Integration scope is limited to the public website and does not reference additional enterprise systems. Operational ownership and governance are concentrated with the marketing function or site administrator, with rollout executed through direct site updates and dashboard configuration inside AvantMetrics to support ongoing campaign monitoring and reporting.
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Apex Tactical Specialties | Manufacturing | 120 | $16M | United States | AvantLink | AvantMetrics | Marketing Analytics | 2023 | n/a |
In 2023, Apex Tactical Specialties implemented AvantMetrics, a Marketing Analytics application. The deployment is configured to operate on their public website to capture campaign and partner-driven traffic for marketing measurement.
AvantMetrics is provisioned to collect page and event level data, and to present that data through dashboards and campaign attribution reporting. Configuration work emphasized affiliate and referral tracking, cohort segmentation, and dashboarded reporting to support marketing decision making.
Integration is focused on site-level instrumentation, where AvantMetrics ingests web event data and marketing parameters directly from Apex Tactical Specialties website pages. Operational coverage centers on marketing and e-commerce functions, with analytics outputs intended to inform campaign optimization and partner performance evaluation.
Governance includes established tagging and data capture standards, role-based access to AvantMetrics dashboards, and a reporting cadence for digital marketing stakeholders. The implementation centers on making AvantMetrics the primary Marketing Analytics source for site-driven campaign and affiliate measurement.
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Armament Systems and Procedures | Manufacturing | 100 | $10M | United States | AvantLink | AvantMetrics | Marketing Analytics | 2020 | n/a |
In 2020, Armament Systems and Procedures implemented AvantMetrics on their website, deploying AvantMetrics as their Marketing Analytics solution. The deployment focused on site level instrumentation to capture visitor behavior and campaign touchpoints.
Configuration work centered on standard web tracking, event level conversion tracking, campaign attribution configuration, and dashboard development for marketing reporting. AvantMetrics was configured to collect page view events, form submissions, and UTM parameter based campaign data, with custom report views assembled for the marketing team. These modules align with common Marketing Analytics capabilities including tracking pixel management, sessionization, and cohort oriented reporting.
Operational scope remained on the corporate website, with the marketing function owning data collection, dashboard access, and recurring reporting. Deployment was proportionate to a 100 employee manufacturing firm, with lightweight governance to manage tagging and event taxonomy. Rollout emphasized consistent tag naming and access controls to ensure report reliability.
Governance established a tagging taxonomy and a routine review process for measurement accuracy, with marketing staff using AvantMetrics dashboards for campaign analysis. The AvantMetrics Marketing Analytics implementation created a single source of web behavior data for marketing and demand generation teams.
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Manufacturing | 150 | $100M | United States | AvantLink | AvantMetrics | Marketing Analytics | 2020 | n/a |
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Retail | 25 | $8M | United States | AvantLink | AvantMetrics | Marketing Analytics | 2023 | n/a |
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Retail | 10 | $1M | United States | AvantLink | AvantMetrics | Marketing Analytics | 2015 | n/a |
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Retail | 10 | $1M | United States | AvantLink | AvantMetrics | Marketing Analytics | 2020 | n/a |
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Manufacturing | 30 | $3M | United States | AvantLink | AvantMetrics | Marketing Analytics | 2015 | n/a |
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Buyer Intent: Companies Evaluating AvantMetrics
- Sirentel, a United States based Communications organization with 2425 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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