List of Base Platform Customers
Since 2010, our global team of researchers has been studying Base Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Base Platform for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Base Platform for Customer Engagement include: NiCE, a Israel based Professional Services organisation with 8726 employees and revenues of $2.73 billion, Alteryx, a United States based Professional Services organisation with 2345 employees and revenues of $1.02 billion, Mural, a United States based Professional Services organisation with 600 employees and revenues of $130.0 million and many others.
Contact us if you need a completed and verified list of companies using Base Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Base Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alteryx | Professional Services | 2345 | $1.0B | United States | Base (formerly Crowdvocate) | Base Platform | Customer Engagement | 2024 | n/a |
In 2024, Alteryx deployed the Base Platform to automate reference management and operate an advocacy portal. The Base Platform, implemented as a Customer Engagement application, was focused on scaling advocate engagement and reviving onboarding stories within customer marketing and CRM workflows.
The implementation used three explicit modules, the advocacy portal, reference management, and a Salesforce integration, to centralize advocate profiles and automate ask workflows. Configurations automated the reference request lifecycle and onboarding story collection, replacing manual spreadsheet processes with automated workflows and centralized recordkeeping.
The deployment integrated the Base Platform with Salesforce to synchronize onboarding stories and advocate engagement data with CRM records, supporting customer advocacy and CRM processes at a global scope. Operational coverage targeted customer marketing and CRM teams, with workflows instrumented to surface advocates for deal motion and to feed CRM-level reporting.
Governance established centralized advocacy workflows and automated ask-tracking to route requests and manage reference fulfillment across teams, replacing spreadsheet-driven coordination. Alteryx reported a 25% ask-completion rate and larger average deal sizes when advocates participated, metrics captured through the Base Platform advocacy and reference modules.
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Mural | Professional Services | 600 | $130M | United States | Base (formerly Crowdvocate) | Base Platform | Customer Engagement | 2024 | n/a |
In 2024, Mural implemented Base Platform for Customer Engagement to manage customer advocacy and reference programs. The six week Salesforce integrated deployment targeted customer advocacy and references, focusing on customer marketing and CRM activities in the United States.
The implementation leveraged Base Platform advocacy and reference modules to centralize champion profiles, manage reference assets, and track engagement, while configuring reporting capabilities to surface influence on opportunities. Base Platform was configured to support advocacy workflows and reference management alongside enhanced visibility into participation and content usage.
Integrations included a direct Salesforce integration completed during the six week rollout, enabling linkage between Base Platform records and CRM contacts and opportunities. Operational coverage centered on a one person customer marketing function, giving that role visibility into champions, engagement, and pipeline influence across sales and marketing processes.
Governance and process changes consolidated advocacy and reference requests into the Base Platform instance and established consistent handling of reference inquiries and approvals. The case study reports rapid onboarding and improved reporting as outcomes of the deployment.
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NiCE | Professional Services | 8726 | $2.7B | Israel | Base (formerly Crowdvocate) | Base Platform | Customer Engagement | 2024 | n/a |
In 2024, NiCE implemented Base Platform to build an advocacy portal, reference management, an embedded community and video asks across its global CX organization. The deployment engaged participants in more than 30 countries and tracked approximately $200M in influenced revenue as reported in the case study.
As a Customer Engagement application, Base Platform centralized customer advocacy and reference automation capabilities to support customer marketing and CRM workflows. Implementation focused on membership management, reference request orchestration, community driven user generated content capture via video asks, and moderation and participation workflows. Base Platform was configured to automate reference matching and to surface referenceable customers for campaign and sales enablement teams.
Operational governance concentrated on centralizing reference management and automating workflows across CX, customer marketing and CRM teams, enabling a coordinated global rollout. The program delivered rapid membership growth of +326% versus target and produced sizable user generated content outcomes, aligning advocacy activities with NiCE global customer engagement operations.
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