List of Bluecore Site Customers
New York, 10038, NY,
United States
Since 2010, our global team of researchers has been studying Bluecore Site customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Bluecore Site for Personalization and Product Recommendations from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Bluecore Site for Personalization and Product Recommendations include: Destination XL Group, a United States based Retail organisation with 1353 employees and revenues of $505.0 million, City Furniture, a United States based Retail organisation with 1800 employees and revenues of $250.0 million, Nobull, a United States based Manufacturing organisation with 200 employees and revenues of $78.0 million and many others.
Contact us if you need a completed and verified list of companies using Bluecore Site, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Bluecore Site customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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City Furniture | Retail | 1800 | $250M | United States | Bluecore | Bluecore Site | Personalization and Product Recommendations | 2020 | n/a |
In 2020, City Furniture began working with Bluecore, deploying Bluecore Site and Communicate to identify in-store and online shoppers and personalize product recommendations across email, paid media and its ecommerce site in the United States. The engagement was led from the Marketing and CRM organization to unify customer identity and activate audience segments across owned and paid channels.
Bluecore Site was implemented to deliver onsite personalization and product-level merchandising, while Bluecore Communicate was used for email-level personalization and triggered communications. Configuration emphasized product-level merchandising rules, audience activation workflows, and real-time personalization capabilities consistent with Personalization and Product Recommendations use cases.
Integrations focused on the ecommerce storefront, email channel orchestration, and paid media audience activation, with data flows designed to surface known shopper signals and stitch in-store and online behavior into unified audiences. Operational ownership spanned marketing and ecommerce teams across the United States, using Bluecore Site to orchestrate recommendations on product pages and Communicate to mirror merchandising logic in email.
Governance centered on merchandising rule governance and audience activation policies to ensure consistent product recommendations across channels. Outcomes reported by the vendor include a 330% lift in known shoppers, a 118% increase in repeat buyers, and a 63% improvement in RoAS attributed to enhanced onsite personalization and Bluecore’s product-level merchandising and audience activation.
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Destination XL Group | Retail | 1353 | $505M | United States | Bluecore | Bluecore Site | Personalization and Product Recommendations | 2025 | n/a |
In 2025, Destination XL Group expanded its partnership with Bluecore, consolidating customer identification, audience building, segmentation and campaign management onto Bluecore Site while leveraging Personalization and Product Recommendations capabilities. The initiative targets onsite, mobile app and in-store product experiences in the United States and emphasizes personalization at the SKU and size attribute level.
Bluecore Site was configured to centralize identity resolution and audience orchestration and to unify product recommendation logic and campaign execution across channels. Implemented functional modules include customer identification, audience building, segmentation, campaign management and onsite product recommendation personalization at SKU and size dimensions, aligning marketing workflows to product attribute signals.
Operational scope is focused on Marketing and CRM within the United States, with rollout aligning product recommendations to unified customer identity for shopping and in-store merchandising workflows. Destination XL Group expects improved first time buyer conversion, average order value and repeat purchase rates by unifying product recommendations and customer identity through Bluecore Site, as stated in the February 2025 press release.
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Nobull | Manufacturing | 200 | $78M | United States | Bluecore | Bluecore Site | Personalization and Product Recommendations | 2020 | n/a |
In 2020, Nobull implemented Bluecore Site as part of a Bluecore deployment that included Communicate and Advertise to deliver one-to-one product recommendations and personalized messaging across email, paid media and its ecommerce site in the United States. The work targeted Personalization and Product Recommendations to support marketing, CRM and onsite merchandising workflows for the apparel and footwear manufacturer Nobull.
Bluecore Site was configured to power onsite personalization and to drive product recommendation logic, while Communicate handled personalized email messaging and Advertise orchestrated paid media audiences and creatives. The implementation emphasized one-to-one recommendation workflows and availability-aware merchandising, which the vendor case study credits with avoiding recommendations for out-of-stock SKUs.
Operational coverage was focused on marketing and ecommerce channels in the United States, with functional impact on email marketing, paid media, onsite merchandising and customer service interaction volumes. Integrations were executed across the ecommerce storefront, email channels and paid media delivery to unify recommendation signals and audience segmentation for personalized experiences.
The deployment delivered measurable customer behavior changes reported by the vendor, with predicted customer lifetime value increasing by 30% and a 46% repeat buyer rate, and the case study explicitly links Bluecore Site to reduced customer service volume through improved inventory-aware recommendations. Governance emphasis centered on centralized recommendation orchestration and channel-aligned personalization rules to maintain consistent messaging across email, paid media and the ecommerce site.
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