List of Bright Choices Exchange Customers
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United States
Since 2010, our global team of researchers has been studying Bright Choices Exchange customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Bright Choices Exchange for Benefits Administration from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Bright Choices Exchange for Benefits Administration include: HUB International, a United States based Insurance organisation with 18000 employees and revenues of $4.50 billion, MidFirst Bank, a United States based Banking and Financial Services organisation with 3000 employees and revenues of $1.50 billion, Blackstone Equity Healthcare, a United States based Healthcare organisation with 10 employees and revenues of $5.0 million, Avinity, a United States based Non Profit organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Bright Choices Exchange, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Bright Choices Exchange customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Avinity | Non Profit | 10 | $1M | United States | Liazon Corporation | Bright Choices Exchange | Benefits Administration | 2014 | Risk North Partners |
In 2014, Avinity Senior Living deployed Bright Choices Exchange from Liazon Corporation to deliver an employer sponsored private benefits exchange. The deployment went live on January 1, 2014 and served roughly 75 employees in Minnesota, concentrating on Benefits Administration and employee decision support across medical, dental and ancillary plan offerings.
The Bright Choices Exchange implementation emphasized benefits administration capabilities, including plan configuration for multiple medical, dental and ancillary options, benefit enrollment workflows, and employee decision support tools such as plan comparison and guided enrollment assistance. Configuration focused on employer sponsored plan choice presentation and enrollment election capture within the Bright Choices Exchange application.
The HR and benefits deployment was broker guided by Johnson McCann of North Risk Partners, with Risk North Partners listed as the implementation partner, and included broker assisted enrollment counseling and decision support during open enrollment. Operational coverage was limited to the employer sponsored program in Minnesota and centralized through the Bright Choices Exchange platform for benefits administration activities.
Governance centered on broker HR coordination for enrollment events, platform based administration of plan offerings, and structured broker led decision support for employees during the initial rollout. Ongoing administration workflows were retained within the Bright Choices Exchange environment, with the broker and Avinity HR coordinating plan updates and enrollment windows.
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Blackstone Equity Healthcare | Healthcare | 10 | $5M | United States | Liazon Corporation | Bright Choices Exchange | Benefits Administration | 2014 | n/a |
In 2014, Blackstone Equity Healthcare selected Liazon Corporation's Bright Choices Exchange as its preferred private exchange partner. Bright Choices Exchange, a Benefits Administration application, was provisioned to be available to more than 40 affiliated portfolio companies across the United States to support centralized HR and benefits administration.
The Bright Choices Exchange implementation emphasized Benefits Administration capabilities common to private exchange deployments, including centralized benefits enrollment and eligibility management, tools for expanded plan choice and consumer decision support, and configuration to enable defined-contribution funding strategies. The deployment scope preserved employer-side controls while standardizing plan offerings and employee decision workflows across participating portfolio firms, and Bright Choices Exchange was positioned as the platform for employer contribution design and participant-facing plan comparison.
Governance was organized at the Equity Healthcare portfolio level, with the platform made available to 40+ affiliated companies to align benefits funding strategy and plan architecture across the group. The announcement frames the selection as intended to support centralized HR and benefits administration, defined-contribution funding strategies, and expanded plan choice for Equity Healthcare's portfolio firms.
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HUB International | Insurance | 18000 | $4.5B | United States | Liazon Corporation | Bright Choices Exchange | Benefits Administration | 2013 | n/a |
In 2013, HUB International launched a national private benefits exchange using Liazon Corporation's Bright Choices Exchange. The Bright Choices Exchange was deployed as a Benefits Administration solution to provide HUB employer clients a multi-carrier, defined-contribution marketplace across North America and to support HR and benefits functions focused on employee choice and employer budgeting.
The implementation emphasized core Benefits Administration capabilities including multi-carrier plan administration, defined contribution budgeting, enrollment workflows, and employee decision-support features such as plan comparison and decision guidance. Configuration centered on operating a marketplace model, orchestrating carrier plan listings and employer contribution rules while presenting decision-support tools to employees at point of enrollment.
Operational coverage spanned HUB brokering and employer client relationships across North America and touched HR, benefits administration, and broker servicing functions. The deployment required carrier connectivity to operate a multi-carrier exchange and governance changes that centralized benefits provisioning and budgeting workflows for employers. Explicit outcomes cited in HUB material include improved employee decision-support and more predictable employer budgeting to help control healthcare costs.
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Banking and Financial Services | 3000 | $1.5B | United States | Liazon Corporation | Bright Choices Exchange | Benefits Administration | 2012 | n/a |
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