List of Cisco Smartlook Customers
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Since 2010, our global team of researchers has been studying Cisco Smartlook customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Cisco Smartlook for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Cisco Smartlook for Customer Experience include: Kiwi.com, a Czech Republic based Professional Services organisation with 1500 employees and revenues of $1.43 billion, Alzacz, a Czech Republic based Retail organisation with 2000 employees and revenues of $500.0 million, Astropay, a United Kingdom based Banking and Financial Services organisation with 300 employees and revenues of $50.0 million, Veeqo, a United Kingdom based Professional Services organisation with 100 employees and revenues of $28.0 million and many others.
Contact us if you need a completed and verified list of companies using Cisco Smartlook, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alzacz | Retail | 2000 | $500M | Czech Republic | Cisco Systems | Cisco Smartlook | Customer Experience | 2019 | n/a |
In 2019, Alzacz implemented Cisco Smartlook from Cisco Systems to support ecommerce product and UX teams across Central Europe. The deployment addressed Customer Experience needs for the retailer's online storefront by instrumenting front end interactions to surface usability issues and testing signals.
Cisco Smartlook was configured to capture session recordings, generate heatmaps and build funnel analyses, delivering session replay, visual mapping and conversion path visibility to product and UX workflows. Functional configuration emphasized event and funnel tagging, playback and visual analytics, and centralized dashboards to enable product, UX and marketing analysts to accelerate test validation and issue triage. The application was provisioned to give non engineering teams direct access to recordings and analytic views for autonomous investigation.
Operational scope included product, UX and marketing teams across Central Europe, with team level access controls applied during rollout to govern recording and analytics permissions. The Smartlook case study documents use by product, UX and marketing teams and reports faster time to insight and more autonomous analysis after the 2019 deployment.
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Astropay | Banking and Financial Services | 300 | $50M | United Kingdom | Cisco Systems | Cisco Smartlook | Customer Experience | 2020 | n/a |
In 2020, Astropay implemented Cisco Smartlook to enhance Customer Experience analytics for its crypto purchase flow. Cisco Smartlook was deployed as a product experience analytics layer focused on user behavior and funnel visualization across the web checkout journey.
Implementation centered on Cisco Smartlook's event-based funnels and session recordings, instrumenting key conversion steps to capture drop off and replay representative sessions. Configuration included event tracking for payment selection, currency display, and final confirmation, plus funnel visualizations to surface friction points and local currency issues.
Operational use covered product, UX, and growth workflows where teams used session replays and funnel analysis to prioritize UX and funnel changes. The product experience analytics example documents an early 2020 deployment that led to a reported ~56% lift in conversions for that purchase flow after those UX and funnel changes. Governance emphasized iterative analysis, evidence-driven prioritization, and targeted UX fixes based on session evidence and event funnel trends.
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Kiwi.com | Professional Services | 1500 | $1.4B | Czech Republic | Cisco Systems | Cisco Smartlook | Customer Experience | 2017 | n/a |
In 2017, Kiwi.com deployed Cisco Smartlook to instrument its flight booking portal for QA, bug triage and UX analysis. The deployment was positioned to give Support and QA teams the ability to replay real customer sessions for verification of reported issues, embedding Cisco Smartlook into operational troubleshooting workflows within the Customer Experience domain.
The implementation focused on session recording and replay capabilities, enabling QA testers to reproduce user journeys on the booking portal and accelerate bug triage and UX analysis. Cisco Smartlook session recordings were used directly in verification workflows, providing a persistent record for issue validation and cross-team handoffs between support and product teams.
Operational scope encompassed Support and QA teams working on the flight booking portal, with recordings incorporated into existing triage processes to verify and escalate defects. According to the Smartlook case study, QA testers saved approximately 8 minutes per issue and session recordings were used to identify roughly 10 bugs per month, improving case resolution and product quality.
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Veeqo | Professional Services | 100 | $28M | United Kingdom | Cisco Systems | Cisco Smartlook | Customer Experience | 2020 | n/a |
In 2020, Veeqo implemented Cisco Smartlook as part of its Customer Experience instrumentation on its public website. Cisco Smartlook was deployed to capture client-side session data, using cookie-based session recording and heatmap capabilities to analyze user behaviour on Veeqo.com.
The implementation centered on Cisco Smartlook session replay and heatmap modules, with the Smartlook cookies explicitly listed in Veeqo’s cookie policy. The deployment operated alongside other cookie-enabled vendors shown in the cookie notice, including Segment for marketing orchestration, Intercom for live chat, and advertising cookies from Google and LinkedIn, indicating an analytics and attribution ecosystem tied to front-end instrumentation.
Governance for Cisco Smartlook is surfaced in Veeqo’s cookie notice, which classifies Smartlook under analytics cookies and documents user consent and opt-out options, with the policy last updated on November 11, 2025. Operational scope focused on the customer-facing website and product flows, impacting marketing, product management, and support functions responsible for user research, session debugging, and attribution tracking.
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Buyer Intent: Companies Evaluating Cisco Smartlook
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