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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

List of Craft Commerce Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
American Sportworks Manufacturing 10 $1M United States Pixel & Tonic Craft Commerce eCommerce 2023 Reusser In 2023, American Sportworks implemented Craft Commerce as the core storefront and commerce engine, built on Craft CMS, to consolidate its dealer portal, custom UTV configurator and online ordering into a single platform. Reusser was the implementation partner that rebuilt American Landmaster's ecommerce and content platform to centralize dealer interactions and transactional storefront capabilities in the United States. The implementation delivered explicit functional modules including a dealer portal, custom pricing controls, a UTV product configurator, content management via Craft CMS and end to end online ordering using Craft Commerce. Configuration work focused on aligning product configuration flows with commerce checkout, and embedding pricing rules and dealer specific access into the same application surface to streamline ordering and quoting workflows. Integrations are limited to the platform consolidation described in the project notes, with operational scope covering dealer operations and direct ecommerce in the United States. Business functions impacted include ecommerce, dealer management, product configuration and web content publishing, all unified under Craft Commerce and Craft CMS to simplify front end and commerce orchestration. Governance and rollout were executed by Reusser, which rebuilt the platform and consolidated content and commerce ownership into a single system to centralize dealer pricing and portal access. The project reported improved web outcomes with web traffic up 103 percent and ecommerce transactions up 52 percent, reflecting the combined effect of the Craft Commerce ecommerce implementation and the integrated dealer and configurator capabilities.
Coastguard New Zealand Non Profit 120 $17M New Zealand Pixel & Tonic Craft Commerce eCommerce 2024 n/a In 2024 Coastguard New Zealand implemented Craft Commerce on its public website to add structured online transaction capability, deploying the Craft Commerce eCommerce solution from Pixel & Tonic. The implementation embeds eCommerce directly into the organization’s content managed site, aligning web content and transactional pages under a single CMS-driven delivery model. Coastguard New Zealand Craft Commerce eCommerce supports public-facing purchasing and transactional services for the organization in New Zealand. The Craft Commerce deployment leverages standard eCommerce functional modules including product catalog management, shopping cart and checkout workflows, pricing and inventory controls, and order capture and fulfillment records native to Craft Commerce. Configuration focuses on CMS-integrated storefront templates, commerce routing for checkout flows, and administrative commerce screens for order and catalog management. The implementation emphasizes content and commerce consistency by using Craft Commerce capabilities to manage product metadata alongside editorial content. Operational ownership is framed around the web and digital teams who manage content and commerce workflows through the Craft CMS interface, with governance applied to content publishing and transaction authorizations. Rollout is scoped to the public site serving users in New Zealand and structured to centralize online transactions under the Craft Commerce framework. The narrative links Coastguard New Zealand, Craft Commerce, eCommerce and public-facing transactional business functions to reflect the implemented architecture and operational model.
CPAP Mart Canada Retail 12 $2M Canada Pixel & Tonic Craft Commerce eCommerce 2023 n/a In 2023, CPAP Mart Canada deployed Craft Commerce to power its eCommerce storefront on https://www.cpapmart.ca/, establishing a dedicated online retail channel for its Canadian operations. The deployment uses Craft Commerce as the core application for eCommerce to manage product presentation, shopping cart and checkout flows, and order capture for a small retail organization of 12 employees and approximately 2,000,000 in revenue. The implementation of Craft Commerce includes catalog and SKU management, pricing and promotion controls, cart and checkout orchestration, and built-in order record management that supports inventory visibility and fulfillment coordination. Craft Commerce is used to render product detail pages and to drive transactional workflows, aligning content and commerce capabilities so merchandising and content updates can be managed through the same storefront layer. Operational ownership sits with the internal site and fulfillment team and covers merchandising, customer service order operations, and fulfillment for the Canadian market. Governance and process adjustments emphasize unified storefront content updates, streamlined order processing workflows, and centralized product data stewardship to maintain accuracy across listings and orders.
Consumer Packaged Goods 80 $15M United States Pixel & Tonic Craft Commerce eCommerce 2018 n/a
Retail 25 $3M Norway Pixel & Tonic Craft Commerce eCommerce 2025 n/a
Professional Services 10 $1M United States Pixel & Tonic Craft Commerce eCommerce 2019 Astuteo
Communications 10 $5M Australia Pixel & Tonic Craft Commerce eCommerce 2025 n/a
Distribution 130 $59M United Kingdom Pixel & Tonic Craft Commerce eCommerce 2020 n/a
Retail 119 $17M Norway Pixel & Tonic Craft Commerce eCommerce 2018 n/a
Distribution 10 $1M United States Pixel & Tonic Craft Commerce eCommerce 2022 Foster Commerce
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Buyer Intent: Companies Evaluating Craft Commerce

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FAQ - APPS RUN THE WORLD Craft Commerce Coverage

Craft Commerce is a eCommerce solution from Pixel & Tonic.

Companies worldwide use Craft Commerce, from small firms to large enterprises across 21+ industries.

Organizations such as Hilltop Honey, Coastguard New Zealand, Holzweiler Norway, Crosby Hop Farm and Goodtel Australia are recorded users of Craft Commerce for eCommerce.

Companies using Craft Commerce are most concentrated in Distribution, Non Profit and Retail, with adoption spanning over 21 industries.

Companies using Craft Commerce are most concentrated in United Kingdom, New Zealand and Norway, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Craft Commerce across Americas, EMEA, and APAC.

Companies using Craft Commerce range from small businesses with 0-100 employees - 72.73%, to mid-sized firms with 101-1,000 employees - 27.27%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Craft Commerce include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Craft Commerce customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of eCommerce.