List of CustomerGauge Account Experience Customers
Amsterdam, 1013CP,
Netherlands
Since 2010, our global team of researchers has been studying CustomerGauge Account Experience customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased CustomerGauge Account Experience for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using CustomerGauge Account Experience for Customer Experience include: Anheuser-Busch US, a United States based Consumer Packaged Goods organisation with 19000 employees and revenues of $12.79 billion, COCA-COLA HBC, a Switzerland based Consumer Packaged Goods organisation with 33000 employees and revenues of $12.60 billion, Heineken Netherlands, a Netherlands based Consumer Packaged Goods organisation with 4000 employees and revenues of $1.10 billion and many others.
Contact us if you need a completed and verified list of companies using CustomerGauge Account Experience, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The CustomerGauge Account Experience customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Anheuser-Busch US | Consumer Packaged Goods | 19000 | $12.8B | United States | CustomerGauge | CustomerGauge Account Experience | Customer Experience | 2018 | n/a |
In 2018, Anheuser-Busch US participated in a pilot and then deployed CustomerGauge Account Experience as part of an AB InBev rollout to collect always on feedback from its global distributor network. The deployment covered more than 27 markets and focused on B2B distributor and sales experience, with program coordination linked to AB InBev headquarters in Belgium.
CustomerGauge Account Experience was configured to deliver always on feedback collection, NPS measurement and revenue linkage, and operational dashboards for account teams. The implementation established an NPS baseline tied to revenue, implemented automated alerting for negative NPS signals, and created prioritization workflows to surface accounts for retention and expansion, aligning with the Customer Experience category.
Rollout proceeded from the 2018 pilot into broader provisioning across multiple global regions, bringing the solution into distributor management, sales and account management functions. The initiative delivered rapid visibility into negative NPS and prioritized actions to improve retention and account expansion, embedding closed loop feedback processes and account level remediation workflows.
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COCA-COLA HBC | Consumer Packaged Goods | 33000 | $12.6B | Switzerland | CustomerGauge | CustomerGauge Account Experience | Customer Experience | 2021 | n/a |
In 2021, COCA-COLA HBC deployed CustomerGauge Account Experience as part of a group-wide Customer Experience transformation. The programme ran always on NPS feedback across its bottling and distribution markets and launched across all markets in 2021, scaling to cover hundreds of thousands of customers.
The implementation configured CustomerGauge Account Experience to operate at account level for B2B segments, instrumenting survey orchestration for sales and Go to Market teams focused on HoReCa and retail. Functional capabilities implemented included always on NPS collection, account sentiment aggregation, closed loop action workflows and revenue linked analytics to correlate feedback with commercial activity.
Operational scope covered sales, commercial and customer service functions across COCA-COLA HBC markets in Europe and beyond, with CustomerGauge Account Experience embedded into Go to Market processes to trigger remediation and follow up. Governance paired centralized program oversight with local market execution to standardize feedback taxonomy, escalation paths and response handling across bottling and distribution sites.
The rollout of CustomerGauge Account Experience delivered higher response rates, faster closed loop actions and revenue linked insights as reported by the company. The programme established an always on B2B customer experience capability for sustained account level feedback and operational follow through across the group.
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Heineken Netherlands | Consumer Packaged Goods | 4000 | $1.1B | Netherlands | CustomerGauge | CustomerGauge Account Experience | Customer Experience | 2020 | n/a |
In 2020, Heineken Netherlands implemented CustomerGauge Account Experience as part of its Customer Experience portfolio to systematize account level feedback across on premise channels. The initial pilot focused on bars and resellers and expanded into a program live in 65 countries, with program oversight anchored at HQ Netherlands.
The deployment configured CustomerGauge Account Experience to collect Net Promoter Score surveys at the account level and to operationalize closed loop feedback processes that surface root causes and route cases for account rescue. Functional capabilities emphasized account experience management, NPS collection, feedback categorization, and automated escalation workflows to trigger account recovery actions.
Operational coverage targeted B2B sales and CRM processes across global markets, embedding account feedback into sales and account management workflows to improve dialogue with bars and resellers. The implementation aligned survey orchestration and feedback routing with regional sales operations and account teams to ensure consistent follow up across markets.
Governance established close the loop procedures and escalation paths to identify and rescue at risk accounts, with rollout governance coordinated from HQ Netherlands as the program scaled from pilot to 65 countries. The work produced measurable improvements in account dialogue and generated new revenue opportunities according to the program source.
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